About I have over 18 years’ experience across marketing communications, segment management and product management across both B2C and B2B environments. I am skilled in, and passionate about building and developing brands, working in multi-channel environments, and developing and executing integrated marketing strategies and tactics.
I have an extensive understanding and practical application of traditional and emerging marketing techniques, including a strong digital and social marketing capability. I have built relationships and managed SLAs with large and boutique agencies spanning across ATL, BTL, Digital and PR. I am experienced in leading & motivating professional marketing teams (up to 8.