Personal Information
Unternehmen/Arbeitsplatz
Tampere Area, Finland Finland
Beruf
CEO, Co-Founder, Owner, Creative Director
Branche
Advertising / Marketing / PR
Webseite
http://atomi.com/
Info
It is time to come out of the closet. I studied literature in university. So how come the researcher of beat and sci-fi literature lost the battle against “The Man” and joined the dark side of consumerism, marketing and brands? Yep, of course, the stories.
I promise not to go into tear-jerking storylines on how telling stories in marketing are comparable to telling stories by the campfire, but the best marketing stories DO have relevance in our world. They guide us all in a way that helps the sales guys do their their job better, and at the same time help businesses and organizations along their path to the hearts and minds of customers. (Sometimes you even get some thumbs-ups along the ...
- Präsentationen
- Dokumente
- Infografiken
The Search for Meaning in B2B Marketing
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Storytelling in 2014
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The 25 Must-Read Content Marketing Presentations of 2013
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5 Steps Guide to Building a Customer Centric Company
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The Content Matrix: Your Key to a Successful Content Strategy
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Sisältömarkkinointi 2014
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Kasvuhakkerointi - luento Turun kauppakorkeakoululla (2014)
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Asiantuntijaorganisaation luvuilla johtaminen - Turku 11.3.2010
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Digital Path to Purchase: From Content to Conversion
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Kari Neilimo Magentan aamiaisseminaarissa 28.11.2012
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