Petri Halonen

Tampere Area, Finland Finland

CEO, Co-Founder, Owner, Creative Director

Advertising / Marketing / PR

It is time to come out of the closet. I studied literature in university. So how come the researcher of beat and sci-fi literature lost the battle against “The Man” and joined the dark side of consumerism, marketing and brands? Yep, of course, the stories. I promise not to go into tear-jerking storylines on how telling stories in marketing are comparable to telling stories by the campfire, but the best marketing stories DO have relevance in our world. They guide us all in a way that helps the sales guys do their their job better, and at the same time help businesses and organizations along their path to the hearts and minds of customers. (Sometimes you even get some thumbs-ups along the ...