Louis Columbus

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Software product marketing and product management leader with experience in marketing management, channel and direct sales with emphasis in Cloud, catalog and content management, sales and product configuration, pricing, and quoting systems. Expertise and insight into marketing and selling integration solutions for CRM, ERP, SCM and PLM systems. My passion is on launching new enterprise applications, leading industry solutions teams and their go-to-market strategies based on competitive, market, and pricing analysis. Specialties: Enterprise Software Research & Competitive Analysis| New Business Development | Partner Alliances | Software Product Marketing, Positioning and Messaging |...

cloud computing new product development analytics aerospace and defense manufacturing enterprise software sales project management enterprise architecture lean manufacturing product launch new product introduction 2016: keynote from cloud expo asia hong kong intelligent cloud saas engineering software customer relationship management crm strategic management personas ibm e-book wal-mart salesfroce.com erp supply chain management; analytics; aerospace and social selling indirect channels social networks indirect selling internet marketing channel management software as a service software development product (business) product management enterprise resource planning walmart. supply chain management five forces model globalization china market research retailing real-time enterprise new product int social media marketing social media strategy

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Louis Columbus

Meeting The Challenges Of Competing In Aerospace And Defense Keynote

Using Social Networks to Increase Channel Selling

Making New Product Launches Successful: ERP and Supply Chain Strategies