Lora Kratchounova

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Versatile, senior marketing consultant with leadership experience in entrepreneurial technology ventures. Strong expertise in go-to-market and social media strategiesn for b2b and b2c players. Track record for driving results Specialties: Specialties: • Branding, identity, and positioning; • Product ideation, go-to-market strategies and execution; • Social marketing strategy • New product/service launch, adoption, and optimization • Field marketing and lead generation.

social media marketing absd abm account based funnel management marketing startup marketing social media holiday card 2020 account based marketing account based sales development account based selling account-based everything ama boston positioning gtm internet of things mobile phone innovation mobile computing enchanted objects start up branding personal branding viral marketing scratch marketing + media seo services social media strategy social media monitoring

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Lora Kratchounova

Systems Thinking in Marketing

21st Century marketing for startups (...and grown-up cos too)

Social Media & SEO Objective Audit

Account Based Marketing + Account Based Sales Development = ABFM

Competing visions for the future

Social Marketing for Startups

How to Launch a Successful #ABM Pilot, #CRMEvolution

Navigating the social era