Laura Walker

Charlotte, North Carolina United States

Marketing Strategy & Analysis

Advertising / Marketing / PR

• Accomplished, multifaceted global marketing and digital leader with two decades rich experience across a variety of industries • Focused on innovative digital growth strategies that drive world-class customer experiences, from technological and operational enablers to digital, social and direct marketing • Extensive experience in both B2B and B2C environments with a particular emphasis on eCommerce and eBusiness platforms and processes, analytics, and omni-channel customer engagement • Expertise in demand generation techniques, including content-driven digital and direct marketing and off/online events, to increase customer acquisition, ensure retention and usage and inspire...