James Scott

Northampton, United Kingdom United Kingdom

Director - Digital Out of Home

Advertising / Marketing / PR

With a strong background in retail combined with technical expertise in signage, wayfinding and mobile systems, James has 15+ years of experience in technology in the shopping mall environment. Working across Western Europe has given him insight and perspective into pan-European business in this sector, including the unique differences found in operating in each market. James keeps ahead of technological developments in the field to help owners, agents and advertisers embrace the technologies of the future. Currently he is focusing on special projects in the area of data collection and integrated marketing tools for shopping malls.