IntelliCraft Research

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Jennifer E. Burke is president of IntelliCraft Research LLC, a strategic marketing consultancy based in Philadelphia. I'm a marketing soothsayer, storyteller and strategic communications consultant for libraries and info pros. I help clients put strategy first and stop the tactics carousel for smarter marketing and fewer headaches. I work to improve your library's outreach and promotional efforts through better strategy and use of your limited resources. Let's integrate your tactics and make them work harder, not you. Member of multiple library associations, writer for Information Today publications, frequent conference speaker, workshop leader.

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IntelliCraft Research

LMCC18 Not another boring cluttered library flyer

Jennifer Burke AIIP18 25 marketing tools in 45 minutes

Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Library Marketing Cycle

CILDC17 So Many Marketing Tools in 40 minutes!

Burke lmc15 strategy-first library marketing

Strategy First: Common mistakes in planning library marketing and outreach