Chris Maloney
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Followers
Personal Information
Unternehmen/Arbeitsplatz
Elizabeth Bay, NSW Australia
Beruf
Marketing & Innovation Strategist
Branche
Advertising / Marketing / PR
Webseite
www.innovateordie.com.au
Info
Chris Maloney is a multi-channel marketing strategist, consultant and blogger based in Sydney. He runs the popular website Innovate or Die, and his theories on innovation have been published in Direct Marketing International and regularly discussed in innovation courses at Ivy League Universities. In, 2009, Chris was a founding member of the ADMA Multi-Channel Acquisition Council and co-authored the white paper The Line Does Not Exist: An overview of above-the-line channels becoming direct.” In 2008, Chris was named the ADMA Australian Young Direct Marketer of the Year.
Tags
diffusion of innovation
social proof
technology
innovation management
marketing
innovation
marketing and advertising
strategy & tactics
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