Carla Johnson

content marketing content strategy b2b marketing brand storytelling storytelling emerson innovation employee engagement b2b business marketing association content marketing institute marketing content marketing world carla johnson kathy button bell personas bma content audit internal branding internal communication employee communication cisco persona sales enablement jill hollingsworth hp employee advocacy antonio lucio big ass fans grasshopper gusto creativity content marketing institution michael brenner ana masters of marketing type a communications employee communications molsoncoors internal communications blackberry mark wilson hank green experiences change management thought leadership experiences the 7th era of marketing customer experience digital marketing bma houston marketing sales alignment internal brand storytelling iabc colorado iabc bma colorado content mapping business objectives architecture construction a/e/c engineering copywriting orlando 2013 writing persona development society for marketing professional services smps messaging cmi csae colorado society of association executives buyer's journey indium shipserve coca cola the network effect ibm ge content marketing strategy conference sales leadership sales sales tools bma carolinas