Anders Ångström
13
Followers
Personal Information
Unternehmen/Arbeitsplatz
Stockholm, Sweden Sweden
Beruf
Make B2B-companies customer focused and relevant
Branche
Advertising / Marketing / PR
Webseite
http://www.a-focus.se
Info
I make B2B companies understand and focus on the needs of their customers when conceptualising, developing, marketing and selling new and existing offerings.
Mots B2B companies realise that they should focus on customer needs. In practice they often do the opposite. They speculate about customer needs. They focus on technology and competitors when developing new products and services. They base their marketing and sales on product capabilities.
I give business developers, designers, marketing people and sales reps the motivation, customer insight, approach and toolset they need to work outside-in and team up around the customer job-to-be-done.
Tags
jtbd
job-to-be-done
a-focus
customer insight
wiraya
anders ångström
customer focus
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