A.R.J. (Rob) Halkes

key account management pharmamarketing value innovation to pharma new business model pharma pharma sales force effectiveness health care social media pharma marketing integrated care differentiatiation in pharmamarketing added value ehealth multichannel management customer centricity pharma new business model pharma rep pharma sales edetailing health care social media pharma20 health care development epatient health care insurances experience co-creation in care patient self management patient empowerment telemonitoring patient centric integrated marketing beyond the pill pharma value added services digital health telemedicine telecare health business development co creation digital detailing physician community cme digital doctors pharma market access key account maangement pharmaceuticals heath care reform health innovation pharma edetailing customer relationship management mobile pharmaceutical industry telehealth participatory care doctor patient interaction pharma30 stakeholder field force key customer focus change of business model partnership crm health care marketing hcsmeu digipharma health20 heath30 pharma 20 health care reform reimbursement medical devices telecardiology implanted cardiac devices cardiology health care developent sales force effeectiveness pharma business model value innovation sfe sales changing pharma market conditions network marketing