Sameer Mathur

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I am a Marketing professor at IIM Lucknow, India. The presentations in this Slideshare profile have been created by my MBA students, taking my Brand Management course at IIM Lucknow in 2015. Please visit www.BrandStrategy.in for course materials. MY TEACHING: Besides Brand Management I teach a new course called Personal Branding to 2nd year MBA students at IIM Lucknow (See www.MBASkills.IN) I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. I have a Ph.D. and M.S. in Marketing from Tepper School of Business, Carnegie Mellon University.

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