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The “dot com” of Mobile Media
We Are 90210
Our Vision
HARNESSING THE POWER OF PEOPLE

iZigg is building the largest worldwide mobile media community
where businesses and people can now stay connected through
the world’s most recognizable Mobile Media gateway - 90210.
With iZigg, connecting and interacting with individuals on the go
has never been so simple, powerful, or fun!



Our Company
Based in Atlanta, GA, iZigg connects millions of subscribers with
the information, offers and content they request from their favorite
businesses and organizations.

iZigg empowers the largest team of passionate mobile media
agents coast-to-coast to present and educate our clients.              “As the future of mobile evolves and
                                                                       develops, iZigg and its leadership plan
Mobile is upon us and through iZigg we will continue to deliver        to be there every step of the way and
easy to use services that will allow our clients and agents to         will continue to be the pace setter in the
profit from mobile.
                                                                       mobile media revolution.”



                                                                                                            90210
A Mobile Revolution!
                                                                                                                              196 billion




Changing Trends
WE PUT YOU WHERE THE EYES ARE

Communication and branding are                                 # of Text Messages Sent per Month in US
changing before our eyes.                                                                                        75 billion
                                                               June 2000 - June 2011
Businesses and individuals alike are quickly realizing
the power of realtime communication on the go.

It’s no secret today that we use our mobile phones for just         12 million
about everything. People carry their mobile phones with them
everywhere. Whether you’re a business professional or busi-
ness owner, if you’re not communicating via mobile, you are
not communicating effectively with today’s consumers.
                                                                    52,083 texts sent per second.
                                                                    Text messages have grown to exceed 1.56 Trillion annually
                                                                    in the United States alone. That’s more than double last year.
“4.2 billion people are active users of SMS                         Source: CTIA
text messaging worldwide. SMS is three
times larger than email.”                                           80% of Americans across all age groups feel they will
                                                                    get a quicker response from a text message than from email,
SOURCE: Communities Dominate Brands by Toni Ahonen                  phone call, or voice message.
                                                                    Source: CellSigns




                                                                                                                       90210
Why Mobile? Why Now?
                                                   We are a nation, a world, of texters
                                                   with no end in sight. Mobile is the
                                                   future. The future is now.
                                                   Through the use of mobile marketing, a business now has the opportunity to con-
                                                   nect with its prospective and existing customer base through the one device that is
                                                   connected to over 95% of US consumers...their mobile phone. iZigg provides the
                                                   consumer with interaction and control. iZigg provides professionals and business
                                                   owners with the platform to brand and connect, like never before in history, on our
                                                   world-famous 90210 Mobile Media Platform. The iZigg 90210 Mobile Media Plat-
                                                   form can be effectively utilized by individuals, businesses, and organizations alike.
“2010, the year people stopped talking
and started texting”                               Mobile Marketing combines the wide reach of television and the precision of
                                                   direct marketing, with the tracking power of the Internet.
                                                   Source: cellular-news

“Mobile is a channel, not a strategy”              Over 5.2 billion mobile phones are in use around the world. That’s double
                                                   the amount of people that use the Internet and more than any other electronic de-
                                                   vice in history including email. Source: digital buzz
“Companies big or small that can nail down
their SMS marketing strategy, especially when      97% of all SMS messages are opened: 83% are opened within one hour.
the space is still ripe for innovation, can open   Compare this with email of which today is 90% SPAM and unread by the recipient.
up a number of opportunities.”                     Source: New York Times



                                                                                                                             90210
Why iZigg?
We are the “dot com”
of Mobile Media
   Cutting Edge
   Keeping businesses ahead of the curve and in front of their
   competition with Mobile and Social communication. We
   deliver what your customers expect.

   Easy
   Our turn-key platform allows businesses to launch a full
   mobile campaign in minutes. No need for a marketing
   executive or a computer wiz, we’ve simplified the
   process for everyone.

   Powerful
   Our permission based platform ensures that
   customers only receive the information they
   want, providing businesses an accurate and
   attentive database.

   Cost Effective
   Detailed reporting combined with flat rate
   plans and no setup fees or contracts
   provide businesses with everything they
   need for calculating a strong ROI. When
   compared with other marketing you’ll find
   the strongest results.
                                                                 90210
So how does it work?




    1	 Personalize                      2	 Promote                                      3	 Play
Build your personal or business     Instantly build a mobile database               Provide real-time offers &
brand with your own keyword         Share it with the world. Tell everyone. Put
                                                                                    information to your subscribers
Simply choose your personal name,   it in your store. Display it on your website.   Control your marketing. It’s game time.
business name, or desired keyword   Build your own opt-in database that you         Create your message or special offer,
at 90210.                           can instantly connect with!                     select your group, and hit send.


                                                                                                                 90210
It works for everyone!
  “Thanks for joining Palmetto Bay Cold Stone Mobile VIP Club! Show text for a FREE
  Like It Creation (PLU#38). Look for other great deals! Offer expires in 7 days.”
  Cold Stone Creamery
                                                                                         iZigg is the Dominant
  “We want your car, will pay you top $ for it and give you a $500 gift card from now    Player in the Mobile
                                                                                         Media market!
  until Sunday at 6pm call 555-5555”
  Rick Hendrick Chevrolet Gwinett & Buford


  “You’re going to look and feel amazing! Call Power Smiles Dental Spa 555-0280 today
  and schedule your FREE facial. Your face will thank you!”
  Power Smiles Dental Spa                                                                Who’s using 90210?
  “Welcome to the NEW Smashburger Cincinnati Mobile VIP Club Watch your phone for         •	 Realtors       •	 Entertainers
  offers, events and VIP only specials! Tell your friends!!”
  Smashburger
                                                                                          •	 Doctors        •	 Churches
                                                                                          •	 Lawyers        •	 Promoters
  “Lone Star Nightclub 11/25/11 Come in after the parade & party with PROFESSOR D
  playing LIVE in The Stage! Get in Free ‘til 11 with this text. See you there!”
                                                                                          •	 Restaurants    •	 Ad Agencies
  Lone Star Nightclub                                                                     •	 Schools        •	 TV
                                                                                          •	 Stores         •	 Radio
  “1 FREE bankruptcy consultation at the law offices of Glen Lerner & Associates. Show
  text for a $100 discount and free credit report. Call 555-1500 today.”                  •	 Night Clubs    •	 Magazines
  Glen Lerner & Associates
                                                                                          •	 Casinos        •	 Dentists

  “Show this text by 11/30/11 and get a FREE T-SHIRT when you join. Come experience       •	 Spas           •	 Florists
  the Odyssey difference! Odyssey Fitness 555-5555”
                                                                                          •	 Golf Courses   •	 Fitness Centers
  Odyssey Fitness


  “Reminder: PTSA Meeting tonight @ 6:30pm. There will be a presentation regarding


                                                                                                                          90210
  Math Options for the 2011-2012 school year immediately after.”
  Miller Grove High School
Industry Examples
Dining                                      Real Estate                                 Entertainment




 “By far our most effective marketing        “iZigg has given me a way to instantly      “The iZigg platform offers all of the tools
 program, we’ve seen over a 20%              connect with potential buyers. I’m able     we were looking for and gives us the
 response from our campaigns and             to provide a higher level of service and    flexibility to do what we need to do, when
 customers love it!”                         reach more clients.”                        we need to do it.  Our mobile campaigns
                             Sonic, Texas                       Harry Norman Agent       really set us apart from the competition.“
                                                                                                               Main Street Theaters


Industry Uses:                              Industry Uses:                              Industry Uses:
•	 Mobile Couponing                         •	 Instantly Connect with Buyers            •	 Event Schedules
•	 Daily Specials                           •	 Virtual & Photo Tours                    •	 VIP Passes
•	 Lower Advertising Expenses               •	 Open House & Listing                     •	 Discount Tickets
                                               Announcements



                                                                                                                      90210
Industry Examples
Organizations                               Health & Beauty                             Services




 “We have better communication with          “We’ve never seen a more powerful           “iZigg has provided us with the ultimate
 our parents and students than ever          marketing tool. Within the first 3 weeks    tool to communicate with our custom-
 before! Its simple for us to use and the    we saw over 25% increase in new traffic     ers and promote our services. What did
 parents absolutely love it.”                as a result of iZigg 90210.”                we do before there was texting? ”
                Miller Grove High School                              Palm Beach Tan                          ELM Landscaping



Industry Uses:                              Industry Uses:                              Industry Uses:
•	 Emergency Alerts                         •	 Appointment Reminders                    •	 Customer Surveys
•	 Meeting Reminders                        •	 Special Offers                           •	 Appointment/Service Reminders
•	 Fundraising & Announcements              •	 Fill Cancelled Appointments              •	 Discounts & Promotions




                                                                                                                    90210
Case Study: Dining
Papa John’s Pizza – Athens, GA
Mobile More Viral than Social!

Papa John’s Pizza in Athens Georgia has multiple locations serving the city and University
of Georgia Students. Their target demographic would prove to be technically savvy and
extremely connected via Mobile and Social Media. Owner, Robert Eggers is always trying
to find the best way to reach and mobilize customers to increase business. After years of
growing their Facebook presence, Robert discovered the iZigg Mobile Marketing platform
and was ready to take his business to the next level.

Results                                                   Campaign Highlights

After using iZigg for 26 weeks it is clear that Text      •	 One poster in each store promoted
Marketing can go viral, often faster and further             their Mobile VIP Club and produced
than Social Media, especially in a college town.             109 subscribers in 2 weeks
Papa Johns Athens worked for 3.5 years to                 •	 The first mobile coupon sent went
acquire 2000 likes on their Facebook page. With              viral and generated 537 orders
iZigg, they were able to build their subscriber list to
                                                          •	 After 26 weeks they have 3500
2000 in only 10 weeks.
                                                             subscribers as growing.
Their Mobile VIP Club produces immediate
results! At any given time, managers can push                “iZigg offers a phenomenal
out a special offer and sales skyrocket. Their               product and I’m very excited about
customers are always excited to eat, save and                the future of Mobile Marketing .”
share their experience with friends. Text market-
ing has proved to be the most cost effective form
                                                             -Robert Eggers, Owner
of adverting executed to date for Papa Johns.

                                                                                                  90210
Case Study: Automotive
                                       J.D. Byrider
                                       A New Road for Driving Sales

                                       J.D. Byrider is a national used car and finance company that’s
                                       been in the automotive business for over 20 years.

                                       Utilizing many channels of advertising is a critical part of each franchise locations success. Several
                                       franchisees charged Eric Stevens Marketing (ESM) with the task of reaching potential customers
                                       through new media. After evaluating email campaign results, it was revealed that over 40% of the
                                       recipients that read the email were on their mobile phone. ESM set their sights on a text marketing
                                       campaign that would soon change the way these locations gather and communicate with leads.

                                       Results
                                       In September/October 2011, text campaigns
                                                                                              “Our text program has created new
                                       were launched for J.D. Byrider stores in 16
                                                                                              leads and brought old ones back to life.
                                       markets. The results far exceeded expec-
                                                                                              In our world, it’s all about opportunities
                                       tations. Every campaign generated leads,
                                                                                              and generating sales. One of our stores
                                       increased store traffic and sold vehicles.
Campaign Highlights                                                                           turned 6 cold or conditioned leads into
                                                                                              sales. It works.”
•	 Over 40% of target customers        Store managers love the instant opt-in notifi-
   check email via mobile phones       cations, allowing them to immediately contact
                                       the customer. Mobile Marketing has provided            - Derre Buike
•	 Call to action produced immediate                                                          Owner of 7 J.D. Byrider stores
                                       an excellent experience with real-time results
   leads and measureable ROI across
                                       from their advertising investments.
   multiple advertising channels
•	 One campaign procured 6 sales at
   a single location
                                                                                                                               90210
Case Study: Health & Beauty
                                        Step It Up Fitness
                                        Mobile Makes for Happy & Healthy Campers!

                                        Step It Up Fitness is a multi-location outdoor fitness boot camp. While experiencing a
                                        great amount of growth over the past five years, they were continually faced with the
                                        challenge of how to better and instantly communicate with their campers about last
                                        minute changes and cancellations.

                                        Knowing that happy campers would be returning campers, the founders of SIU were
                                        determined to find a solution that would better serve their customers and enhance their
                                        marketing efforts.

                                        Results                                               Campaign Highlights

                                        iZigg’s mobile platform has provided SIU with         •	 Monthly re-enrollment up by 35%
                                        a solution to their communication challenges          •	 Sweepstakes significantly increased
                                        and it has created new ways to engage past               their mobile database
                                        customers and maximize on marketing oppor-
                                                                                              •	 65% redemption on Mobile Coupons
                                        tunities. They saw positive results after the first
                                        month of use. After one year of utilizing iZigg’s     •	 Launched social media pages and
                                        mobile service they have increased re-enroll-            gained instant followers with contin-
                                        ment by 35%. The ability to collect customer             ued growth
“This service has been a huge
                                        feedback with mobile, then implement changes
success for our business and we
                                        based on that feedback, has been the key to
continually find new ways to use it!”
                                        their success.

- Ryan Byers,
Co-Founder & Lead Instructor                                                                                                 90210
Case Study: Entertainment
Andretti Indoor Karting & Games
Text Marking Brings Big Returns

Recently featured in the Atlanta Business Chronicle for providing customers with ways to save,
Andretti Karting & Games utilizes all types of advertising and promotions to increase traffic and
sales at their Roswell location. From radio to print, email to local deal services, they’ve tried it all.
After a brief introduction to iZigg, they decided to implement a text marketing campaign with a
unique approach for acquiring subscribers for their Mobile Club. They promoted their keyword in
local movie theaters with a call to action, like Text and Save. This method provided Andretti with
the best medium for their target audience.

Results                                                 What they said...
By far text marketing has been the best chan-
nel to reach customers and increase business               “We do a lot
for Andretti in Roswell, GA. After 8 months of
                                                           on Facebook,
use, this location can attribute $50k in sales to
their mobile campaigns. This locations suc-
                                                           Twitter and we
cess has prompted other Andretti locations to              do Four Square
start using the iZigg service. They continue to            check-ins. But out of
have great success and build their                         all of them, iZigg generates
mobile database.                                           the most business.”

                                                         – Scott Harris, Andretti K&G
                                                         As featured in the Atlanta Business Journal




                                                                                                            90210
iConnect Plans




      Money Back Guarantee - We want you to fall in
                                                              Refer   3 & Yours is FREE!
      love with text marketing. If you are not satisfied        We know when you see this work you’ll
                                                                    want to share it with everyone you
      with the iZigg Platform after 30 days simply email
                                                                 know. So as our “Thank You” we will
      us and we’ll return your money in full.                      provide your service for FREE when
      Message Match Guarantee - Not sure we offer                   you refer three clients that use the
      the best value on the market? If you happen to                 same or greater plan as yours so
                                                                          long as you use the service!!
      find a service that offers a better rate plan just
      let us know and we will be happy to match their
      message plan at our equivalent rate plan.

      *Custom mobile programs available for larger accounts
                                                                                      90210
      *Additional keywords $199.95/annualy
mCard




 Build your personal or   Provide real-time
 business brand with      offers & information.
 your own keyword.
 Instantly build a        Connect to Facebook,
 mobile database.         Twitter & Linkedin.     90210
Making Mobile Easy!
Support & Resources
iZigg is backed by a world class support team, trained to deliver outstanding customer service and
technical assistance. We offer online tutorials, training documents, and scheduled live assistance.
                                                                                                                            www.izigg.com/mobiletraining
                                                                                                                                support@izigg.com
FAQ’s                                                                                  Terms
We know you have them, so we’ve put together a few of the most commonly                With New Media comes a lot of new technology and terminology for everyone
asked questions. If you have more, please ask your iZigg representative,               to learn. Sometimes it can sound confusing, but it’s actually really simple once
check our website www.izigg.com, or email our support team.                            you know the definitions. Here are few words you will hear often when discussing
                                                                                       Mobile Marketing:
Mobile Marketing is new to me, is the iZigg platform easy to use?
iZigg provides a turn-key solution for your Mobile Marketing needs! The iZigg plat-    SHORT CODES - 4, 5 or 6 digit numbers that allow mobile texting software to
form is user friendly and easy to navigate. Once your account is activated, you will   work with all cell phone companies. They are short and easy phone numbers that
literally be minutes away from launching your first mobile campaign.                   allow customers to enroll. Our famous and easily recognized short code is 90210.

Does iZigg have a set-up fee or a time commitment to establish an account?             KEYWORDS – Words used to identify a business (or a specific category for that
No, all packages are month-to-month on a flat rate. For customer convenience, ac-      business) when used with our short code 90210. You text a specific keyword
counts auto renew each month. This can be controlled by the customer in the online     (ex. Connect) to 90210 to “opt-in” and allow our partners to send text messages
account management system. No contracts, No set-up fees.                               and special offers direct to you and others who have also opted in – all at the
                                                                                       same time.
What if I exceed my monthly text limit, will I receive additional charges?
No, the iZigg system will not allow overages so you won’t receive additional           TEXT MESSAGING - also known as “texting”, refers to the exchange of brief
charges. The dashboard will notify the sender when credits are depleted. You can       text-written messages between mobile phones over cellular networks. The term
always upgrade to a larger package in the online account management system if          most often refers to messages sent using the Short Message Service (SMS).
you need additional messages.


                                                                                                                                                         90210
The “dot com” of Mobile Media

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Mobile MarketingMobile Marketing
Mobile Marketing
 

Our iZigg presentation press kit

  • 1. The “dot com” of Mobile Media
  • 2. We Are 90210 Our Vision HARNESSING THE POWER OF PEOPLE iZigg is building the largest worldwide mobile media community where businesses and people can now stay connected through the world’s most recognizable Mobile Media gateway - 90210. With iZigg, connecting and interacting with individuals on the go has never been so simple, powerful, or fun! Our Company Based in Atlanta, GA, iZigg connects millions of subscribers with the information, offers and content they request from their favorite businesses and organizations. iZigg empowers the largest team of passionate mobile media agents coast-to-coast to present and educate our clients. “As the future of mobile evolves and develops, iZigg and its leadership plan Mobile is upon us and through iZigg we will continue to deliver to be there every step of the way and easy to use services that will allow our clients and agents to will continue to be the pace setter in the profit from mobile. mobile media revolution.” 90210
  • 3. A Mobile Revolution! 196 billion Changing Trends WE PUT YOU WHERE THE EYES ARE Communication and branding are # of Text Messages Sent per Month in US changing before our eyes. 75 billion June 2000 - June 2011 Businesses and individuals alike are quickly realizing the power of realtime communication on the go. It’s no secret today that we use our mobile phones for just 12 million about everything. People carry their mobile phones with them everywhere. Whether you’re a business professional or busi- ness owner, if you’re not communicating via mobile, you are not communicating effectively with today’s consumers. 52,083 texts sent per second. Text messages have grown to exceed 1.56 Trillion annually in the United States alone. That’s more than double last year. “4.2 billion people are active users of SMS Source: CTIA text messaging worldwide. SMS is three times larger than email.” 80% of Americans across all age groups feel they will get a quicker response from a text message than from email, SOURCE: Communities Dominate Brands by Toni Ahonen phone call, or voice message. Source: CellSigns 90210
  • 4. Why Mobile? Why Now? We are a nation, a world, of texters with no end in sight. Mobile is the future. The future is now. Through the use of mobile marketing, a business now has the opportunity to con- nect with its prospective and existing customer base through the one device that is connected to over 95% of US consumers...their mobile phone. iZigg provides the consumer with interaction and control. iZigg provides professionals and business owners with the platform to brand and connect, like never before in history, on our world-famous 90210 Mobile Media Platform. The iZigg 90210 Mobile Media Plat- form can be effectively utilized by individuals, businesses, and organizations alike. “2010, the year people stopped talking and started texting” Mobile Marketing combines the wide reach of television and the precision of direct marketing, with the tracking power of the Internet. Source: cellular-news “Mobile is a channel, not a strategy” Over 5.2 billion mobile phones are in use around the world. That’s double the amount of people that use the Internet and more than any other electronic de- vice in history including email. Source: digital buzz “Companies big or small that can nail down their SMS marketing strategy, especially when 97% of all SMS messages are opened: 83% are opened within one hour. the space is still ripe for innovation, can open Compare this with email of which today is 90% SPAM and unread by the recipient. up a number of opportunities.” Source: New York Times 90210
  • 5. Why iZigg? We are the “dot com” of Mobile Media Cutting Edge Keeping businesses ahead of the curve and in front of their competition with Mobile and Social communication. We deliver what your customers expect. Easy Our turn-key platform allows businesses to launch a full mobile campaign in minutes. No need for a marketing executive or a computer wiz, we’ve simplified the process for everyone. Powerful Our permission based platform ensures that customers only receive the information they want, providing businesses an accurate and attentive database. Cost Effective Detailed reporting combined with flat rate plans and no setup fees or contracts provide businesses with everything they need for calculating a strong ROI. When compared with other marketing you’ll find the strongest results. 90210
  • 6. So how does it work? 1 Personalize 2 Promote 3 Play Build your personal or business Instantly build a mobile database Provide real-time offers & brand with your own keyword Share it with the world. Tell everyone. Put information to your subscribers Simply choose your personal name, it in your store. Display it on your website. Control your marketing. It’s game time. business name, or desired keyword Build your own opt-in database that you Create your message or special offer, at 90210. can instantly connect with! select your group, and hit send. 90210
  • 7. It works for everyone! “Thanks for joining Palmetto Bay Cold Stone Mobile VIP Club! Show text for a FREE Like It Creation (PLU#38). Look for other great deals! Offer expires in 7 days.” Cold Stone Creamery iZigg is the Dominant “We want your car, will pay you top $ for it and give you a $500 gift card from now Player in the Mobile Media market! until Sunday at 6pm call 555-5555” Rick Hendrick Chevrolet Gwinett & Buford “You’re going to look and feel amazing! Call Power Smiles Dental Spa 555-0280 today and schedule your FREE facial. Your face will thank you!” Power Smiles Dental Spa Who’s using 90210? “Welcome to the NEW Smashburger Cincinnati Mobile VIP Club Watch your phone for • Realtors • Entertainers offers, events and VIP only specials! Tell your friends!!” Smashburger • Doctors • Churches • Lawyers • Promoters “Lone Star Nightclub 11/25/11 Come in after the parade & party with PROFESSOR D playing LIVE in The Stage! Get in Free ‘til 11 with this text. See you there!” • Restaurants • Ad Agencies Lone Star Nightclub • Schools • TV • Stores • Radio “1 FREE bankruptcy consultation at the law offices of Glen Lerner & Associates. Show text for a $100 discount and free credit report. Call 555-1500 today.” • Night Clubs • Magazines Glen Lerner & Associates • Casinos • Dentists “Show this text by 11/30/11 and get a FREE T-SHIRT when you join. Come experience • Spas • Florists the Odyssey difference! Odyssey Fitness 555-5555” • Golf Courses • Fitness Centers Odyssey Fitness “Reminder: PTSA Meeting tonight @ 6:30pm. There will be a presentation regarding 90210 Math Options for the 2011-2012 school year immediately after.” Miller Grove High School
  • 8. Industry Examples Dining Real Estate Entertainment “By far our most effective marketing “iZigg has given me a way to instantly “The iZigg platform offers all of the tools program, we’ve seen over a 20% connect with potential buyers. I’m able we were looking for and gives us the response from our campaigns and to provide a higher level of service and flexibility to do what we need to do, when customers love it!” reach more clients.” we need to do it.  Our mobile campaigns Sonic, Texas Harry Norman Agent really set us apart from the competition.“ Main Street Theaters Industry Uses: Industry Uses: Industry Uses: • Mobile Couponing • Instantly Connect with Buyers • Event Schedules • Daily Specials • Virtual & Photo Tours • VIP Passes • Lower Advertising Expenses • Open House & Listing • Discount Tickets Announcements 90210
  • 9. Industry Examples Organizations Health & Beauty Services “We have better communication with “We’ve never seen a more powerful “iZigg has provided us with the ultimate our parents and students than ever marketing tool. Within the first 3 weeks tool to communicate with our custom- before! Its simple for us to use and the we saw over 25% increase in new traffic ers and promote our services. What did parents absolutely love it.” as a result of iZigg 90210.” we do before there was texting? ” Miller Grove High School Palm Beach Tan ELM Landscaping Industry Uses: Industry Uses: Industry Uses: • Emergency Alerts • Appointment Reminders • Customer Surveys • Meeting Reminders • Special Offers • Appointment/Service Reminders • Fundraising & Announcements • Fill Cancelled Appointments • Discounts & Promotions 90210
  • 10. Case Study: Dining Papa John’s Pizza – Athens, GA Mobile More Viral than Social! Papa John’s Pizza in Athens Georgia has multiple locations serving the city and University of Georgia Students. Their target demographic would prove to be technically savvy and extremely connected via Mobile and Social Media. Owner, Robert Eggers is always trying to find the best way to reach and mobilize customers to increase business. After years of growing their Facebook presence, Robert discovered the iZigg Mobile Marketing platform and was ready to take his business to the next level. Results Campaign Highlights After using iZigg for 26 weeks it is clear that Text • One poster in each store promoted Marketing can go viral, often faster and further their Mobile VIP Club and produced than Social Media, especially in a college town. 109 subscribers in 2 weeks Papa Johns Athens worked for 3.5 years to • The first mobile coupon sent went acquire 2000 likes on their Facebook page. With viral and generated 537 orders iZigg, they were able to build their subscriber list to • After 26 weeks they have 3500 2000 in only 10 weeks. subscribers as growing. Their Mobile VIP Club produces immediate results! At any given time, managers can push “iZigg offers a phenomenal out a special offer and sales skyrocket. Their product and I’m very excited about customers are always excited to eat, save and the future of Mobile Marketing .” share their experience with friends. Text market- ing has proved to be the most cost effective form -Robert Eggers, Owner of adverting executed to date for Papa Johns. 90210
  • 11. Case Study: Automotive J.D. Byrider A New Road for Driving Sales J.D. Byrider is a national used car and finance company that’s been in the automotive business for over 20 years. Utilizing many channels of advertising is a critical part of each franchise locations success. Several franchisees charged Eric Stevens Marketing (ESM) with the task of reaching potential customers through new media. After evaluating email campaign results, it was revealed that over 40% of the recipients that read the email were on their mobile phone. ESM set their sights on a text marketing campaign that would soon change the way these locations gather and communicate with leads. Results In September/October 2011, text campaigns “Our text program has created new were launched for J.D. Byrider stores in 16 leads and brought old ones back to life. markets. The results far exceeded expec- In our world, it’s all about opportunities tations. Every campaign generated leads, and generating sales. One of our stores increased store traffic and sold vehicles. Campaign Highlights turned 6 cold or conditioned leads into sales. It works.” • Over 40% of target customers Store managers love the instant opt-in notifi- check email via mobile phones cations, allowing them to immediately contact the customer. Mobile Marketing has provided - Derre Buike • Call to action produced immediate Owner of 7 J.D. Byrider stores an excellent experience with real-time results leads and measureable ROI across from their advertising investments. multiple advertising channels • One campaign procured 6 sales at a single location 90210
  • 12. Case Study: Health & Beauty Step It Up Fitness Mobile Makes for Happy & Healthy Campers! Step It Up Fitness is a multi-location outdoor fitness boot camp. While experiencing a great amount of growth over the past five years, they were continually faced with the challenge of how to better and instantly communicate with their campers about last minute changes and cancellations. Knowing that happy campers would be returning campers, the founders of SIU were determined to find a solution that would better serve their customers and enhance their marketing efforts. Results Campaign Highlights iZigg’s mobile platform has provided SIU with • Monthly re-enrollment up by 35% a solution to their communication challenges • Sweepstakes significantly increased and it has created new ways to engage past their mobile database customers and maximize on marketing oppor- • 65% redemption on Mobile Coupons tunities. They saw positive results after the first month of use. After one year of utilizing iZigg’s • Launched social media pages and mobile service they have increased re-enroll- gained instant followers with contin- ment by 35%. The ability to collect customer ued growth “This service has been a huge feedback with mobile, then implement changes success for our business and we based on that feedback, has been the key to continually find new ways to use it!” their success. - Ryan Byers, Co-Founder & Lead Instructor 90210
  • 13. Case Study: Entertainment Andretti Indoor Karting & Games Text Marking Brings Big Returns Recently featured in the Atlanta Business Chronicle for providing customers with ways to save, Andretti Karting & Games utilizes all types of advertising and promotions to increase traffic and sales at their Roswell location. From radio to print, email to local deal services, they’ve tried it all. After a brief introduction to iZigg, they decided to implement a text marketing campaign with a unique approach for acquiring subscribers for their Mobile Club. They promoted their keyword in local movie theaters with a call to action, like Text and Save. This method provided Andretti with the best medium for their target audience. Results What they said... By far text marketing has been the best chan- nel to reach customers and increase business “We do a lot for Andretti in Roswell, GA. After 8 months of on Facebook, use, this location can attribute $50k in sales to their mobile campaigns. This locations suc- Twitter and we cess has prompted other Andretti locations to do Four Square start using the iZigg service. They continue to check-ins. But out of have great success and build their all of them, iZigg generates mobile database. the most business.” – Scott Harris, Andretti K&G As featured in the Atlanta Business Journal 90210
  • 14. iConnect Plans Money Back Guarantee - We want you to fall in Refer 3 & Yours is FREE! love with text marketing. If you are not satisfied We know when you see this work you’ll want to share it with everyone you with the iZigg Platform after 30 days simply email know. So as our “Thank You” we will us and we’ll return your money in full. provide your service for FREE when Message Match Guarantee - Not sure we offer you refer three clients that use the the best value on the market? If you happen to same or greater plan as yours so long as you use the service!! find a service that offers a better rate plan just let us know and we will be happy to match their message plan at our equivalent rate plan. *Custom mobile programs available for larger accounts 90210 *Additional keywords $199.95/annualy
  • 15. mCard Build your personal or Provide real-time business brand with offers & information. your own keyword. Instantly build a Connect to Facebook, mobile database. Twitter & Linkedin. 90210
  • 16. Making Mobile Easy! Support & Resources iZigg is backed by a world class support team, trained to deliver outstanding customer service and technical assistance. We offer online tutorials, training documents, and scheduled live assistance. www.izigg.com/mobiletraining support@izigg.com FAQ’s Terms We know you have them, so we’ve put together a few of the most commonly With New Media comes a lot of new technology and terminology for everyone asked questions. If you have more, please ask your iZigg representative, to learn. Sometimes it can sound confusing, but it’s actually really simple once check our website www.izigg.com, or email our support team. you know the definitions. Here are few words you will hear often when discussing Mobile Marketing: Mobile Marketing is new to me, is the iZigg platform easy to use? iZigg provides a turn-key solution for your Mobile Marketing needs! The iZigg plat- SHORT CODES - 4, 5 or 6 digit numbers that allow mobile texting software to form is user friendly and easy to navigate. Once your account is activated, you will work with all cell phone companies. They are short and easy phone numbers that literally be minutes away from launching your first mobile campaign. allow customers to enroll. Our famous and easily recognized short code is 90210. Does iZigg have a set-up fee or a time commitment to establish an account? KEYWORDS – Words used to identify a business (or a specific category for that No, all packages are month-to-month on a flat rate. For customer convenience, ac- business) when used with our short code 90210. You text a specific keyword counts auto renew each month. This can be controlled by the customer in the online (ex. Connect) to 90210 to “opt-in” and allow our partners to send text messages account management system. No contracts, No set-up fees. and special offers direct to you and others who have also opted in – all at the same time. What if I exceed my monthly text limit, will I receive additional charges? No, the iZigg system will not allow overages so you won’t receive additional TEXT MESSAGING - also known as “texting”, refers to the exchange of brief charges. The dashboard will notify the sender when credits are depleted. You can text-written messages between mobile phones over cellular networks. The term always upgrade to a larger package in the online account management system if most often refers to messages sent using the Short Message Service (SMS). you need additional messages. 90210
  • 17. The “dot com” of Mobile Media