2. We Are 90210
Our Vision
HARNESSING THE POWER OF PEOPLE
iZigg is building the largest worldwide mobile media community
where businesses and people can now stay connected through
the world’s most recognizable Mobile Media gateway - 90210.
With iZigg, connecting and interacting with individuals on the go
has never been so simple, powerful, or fun!
Our Company
Based in Atlanta, GA, iZigg connects millions of subscribers with
the information, offers and content they request from their favorite
businesses and organizations.
iZigg empowers the largest team of passionate mobile media
agents coast-to-coast to present and educate our clients. “As the future of mobile evolves and
develops, iZigg and its leadership plan
Mobile is upon us and through iZigg we will continue to deliver to be there every step of the way and
easy to use services that will allow our clients and agents to will continue to be the pace setter in the
profit from mobile.
mobile media revolution.”
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3. A Mobile Revolution!
196 billion
Changing Trends
WE PUT YOU WHERE THE EYES ARE
Communication and branding are # of Text Messages Sent per Month in US
changing before our eyes. 75 billion
June 2000 - June 2011
Businesses and individuals alike are quickly realizing
the power of realtime communication on the go.
It’s no secret today that we use our mobile phones for just 12 million
about everything. People carry their mobile phones with them
everywhere. Whether you’re a business professional or busi-
ness owner, if you’re not communicating via mobile, you are
not communicating effectively with today’s consumers.
52,083 texts sent per second.
Text messages have grown to exceed 1.56 Trillion annually
in the United States alone. That’s more than double last year.
“4.2 billion people are active users of SMS Source: CTIA
text messaging worldwide. SMS is three
times larger than email.” 80% of Americans across all age groups feel they will
get a quicker response from a text message than from email,
SOURCE: Communities Dominate Brands by Toni Ahonen phone call, or voice message.
Source: CellSigns
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4. Why Mobile? Why Now?
We are a nation, a world, of texters
with no end in sight. Mobile is the
future. The future is now.
Through the use of mobile marketing, a business now has the opportunity to con-
nect with its prospective and existing customer base through the one device that is
connected to over 95% of US consumers...their mobile phone. iZigg provides the
consumer with interaction and control. iZigg provides professionals and business
owners with the platform to brand and connect, like never before in history, on our
world-famous 90210 Mobile Media Platform. The iZigg 90210 Mobile Media Plat-
form can be effectively utilized by individuals, businesses, and organizations alike.
“2010, the year people stopped talking
and started texting” Mobile Marketing combines the wide reach of television and the precision of
direct marketing, with the tracking power of the Internet.
Source: cellular-news
“Mobile is a channel, not a strategy” Over 5.2 billion mobile phones are in use around the world. That’s double
the amount of people that use the Internet and more than any other electronic de-
vice in history including email. Source: digital buzz
“Companies big or small that can nail down
their SMS marketing strategy, especially when 97% of all SMS messages are opened: 83% are opened within one hour.
the space is still ripe for innovation, can open Compare this with email of which today is 90% SPAM and unread by the recipient.
up a number of opportunities.” Source: New York Times
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5. Why iZigg?
We are the “dot com”
of Mobile Media
Cutting Edge
Keeping businesses ahead of the curve and in front of their
competition with Mobile and Social communication. We
deliver what your customers expect.
Easy
Our turn-key platform allows businesses to launch a full
mobile campaign in minutes. No need for a marketing
executive or a computer wiz, we’ve simplified the
process for everyone.
Powerful
Our permission based platform ensures that
customers only receive the information they
want, providing businesses an accurate and
attentive database.
Cost Effective
Detailed reporting combined with flat rate
plans and no setup fees or contracts
provide businesses with everything they
need for calculating a strong ROI. When
compared with other marketing you’ll find
the strongest results.
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6. So how does it work?
1 Personalize 2 Promote 3 Play
Build your personal or business Instantly build a mobile database Provide real-time offers &
brand with your own keyword Share it with the world. Tell everyone. Put
information to your subscribers
Simply choose your personal name, it in your store. Display it on your website. Control your marketing. It’s game time.
business name, or desired keyword Build your own opt-in database that you Create your message or special offer,
at 90210. can instantly connect with! select your group, and hit send.
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7. It works for everyone!
“Thanks for joining Palmetto Bay Cold Stone Mobile VIP Club! Show text for a FREE
Like It Creation (PLU#38). Look for other great deals! Offer expires in 7 days.”
Cold Stone Creamery
iZigg is the Dominant
“We want your car, will pay you top $ for it and give you a $500 gift card from now Player in the Mobile
Media market!
until Sunday at 6pm call 555-5555”
Rick Hendrick Chevrolet Gwinett & Buford
“You’re going to look and feel amazing! Call Power Smiles Dental Spa 555-0280 today
and schedule your FREE facial. Your face will thank you!”
Power Smiles Dental Spa Who’s using 90210?
“Welcome to the NEW Smashburger Cincinnati Mobile VIP Club Watch your phone for • Realtors • Entertainers
offers, events and VIP only specials! Tell your friends!!”
Smashburger
• Doctors • Churches
• Lawyers • Promoters
“Lone Star Nightclub 11/25/11 Come in after the parade & party with PROFESSOR D
playing LIVE in The Stage! Get in Free ‘til 11 with this text. See you there!”
• Restaurants • Ad Agencies
Lone Star Nightclub • Schools • TV
• Stores • Radio
“1 FREE bankruptcy consultation at the law offices of Glen Lerner & Associates. Show
text for a $100 discount and free credit report. Call 555-1500 today.” • Night Clubs • Magazines
Glen Lerner & Associates
• Casinos • Dentists
“Show this text by 11/30/11 and get a FREE T-SHIRT when you join. Come experience • Spas • Florists
the Odyssey difference! Odyssey Fitness 555-5555”
• Golf Courses • Fitness Centers
Odyssey Fitness
“Reminder: PTSA Meeting tonight @ 6:30pm. There will be a presentation regarding
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Math Options for the 2011-2012 school year immediately after.”
Miller Grove High School
8. Industry Examples
Dining Real Estate Entertainment
“By far our most effective marketing “iZigg has given me a way to instantly “The iZigg platform offers all of the tools
program, we’ve seen over a 20% connect with potential buyers. I’m able we were looking for and gives us the
response from our campaigns and to provide a higher level of service and flexibility to do what we need to do, when
customers love it!” reach more clients.” we need to do it. Our mobile campaigns
Sonic, Texas Harry Norman Agent really set us apart from the competition.“
Main Street Theaters
Industry Uses: Industry Uses: Industry Uses:
• Mobile Couponing • Instantly Connect with Buyers • Event Schedules
• Daily Specials • Virtual & Photo Tours • VIP Passes
• Lower Advertising Expenses • Open House & Listing • Discount Tickets
Announcements
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9. Industry Examples
Organizations Health & Beauty Services
“We have better communication with “We’ve never seen a more powerful “iZigg has provided us with the ultimate
our parents and students than ever marketing tool. Within the first 3 weeks tool to communicate with our custom-
before! Its simple for us to use and the we saw over 25% increase in new traffic ers and promote our services. What did
parents absolutely love it.” as a result of iZigg 90210.” we do before there was texting? ”
Miller Grove High School Palm Beach Tan ELM Landscaping
Industry Uses: Industry Uses: Industry Uses:
• Emergency Alerts • Appointment Reminders • Customer Surveys
• Meeting Reminders • Special Offers • Appointment/Service Reminders
• Fundraising & Announcements • Fill Cancelled Appointments • Discounts & Promotions
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10. Case Study: Dining
Papa John’s Pizza – Athens, GA
Mobile More Viral than Social!
Papa John’s Pizza in Athens Georgia has multiple locations serving the city and University
of Georgia Students. Their target demographic would prove to be technically savvy and
extremely connected via Mobile and Social Media. Owner, Robert Eggers is always trying
to find the best way to reach and mobilize customers to increase business. After years of
growing their Facebook presence, Robert discovered the iZigg Mobile Marketing platform
and was ready to take his business to the next level.
Results Campaign Highlights
After using iZigg for 26 weeks it is clear that Text • One poster in each store promoted
Marketing can go viral, often faster and further their Mobile VIP Club and produced
than Social Media, especially in a college town. 109 subscribers in 2 weeks
Papa Johns Athens worked for 3.5 years to • The first mobile coupon sent went
acquire 2000 likes on their Facebook page. With viral and generated 537 orders
iZigg, they were able to build their subscriber list to
• After 26 weeks they have 3500
2000 in only 10 weeks.
subscribers as growing.
Their Mobile VIP Club produces immediate
results! At any given time, managers can push “iZigg offers a phenomenal
out a special offer and sales skyrocket. Their product and I’m very excited about
customers are always excited to eat, save and the future of Mobile Marketing .”
share their experience with friends. Text market-
ing has proved to be the most cost effective form
-Robert Eggers, Owner
of adverting executed to date for Papa Johns.
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11. Case Study: Automotive
J.D. Byrider
A New Road for Driving Sales
J.D. Byrider is a national used car and finance company that’s
been in the automotive business for over 20 years.
Utilizing many channels of advertising is a critical part of each franchise locations success. Several
franchisees charged Eric Stevens Marketing (ESM) with the task of reaching potential customers
through new media. After evaluating email campaign results, it was revealed that over 40% of the
recipients that read the email were on their mobile phone. ESM set their sights on a text marketing
campaign that would soon change the way these locations gather and communicate with leads.
Results
In September/October 2011, text campaigns
“Our text program has created new
were launched for J.D. Byrider stores in 16
leads and brought old ones back to life.
markets. The results far exceeded expec-
In our world, it’s all about opportunities
tations. Every campaign generated leads,
and generating sales. One of our stores
increased store traffic and sold vehicles.
Campaign Highlights turned 6 cold or conditioned leads into
sales. It works.”
• Over 40% of target customers Store managers love the instant opt-in notifi-
check email via mobile phones cations, allowing them to immediately contact
the customer. Mobile Marketing has provided - Derre Buike
• Call to action produced immediate Owner of 7 J.D. Byrider stores
an excellent experience with real-time results
leads and measureable ROI across
from their advertising investments.
multiple advertising channels
• One campaign procured 6 sales at
a single location
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12. Case Study: Health & Beauty
Step It Up Fitness
Mobile Makes for Happy & Healthy Campers!
Step It Up Fitness is a multi-location outdoor fitness boot camp. While experiencing a
great amount of growth over the past five years, they were continually faced with the
challenge of how to better and instantly communicate with their campers about last
minute changes and cancellations.
Knowing that happy campers would be returning campers, the founders of SIU were
determined to find a solution that would better serve their customers and enhance their
marketing efforts.
Results Campaign Highlights
iZigg’s mobile platform has provided SIU with • Monthly re-enrollment up by 35%
a solution to their communication challenges • Sweepstakes significantly increased
and it has created new ways to engage past their mobile database
customers and maximize on marketing oppor-
• 65% redemption on Mobile Coupons
tunities. They saw positive results after the first
month of use. After one year of utilizing iZigg’s • Launched social media pages and
mobile service they have increased re-enroll- gained instant followers with contin-
ment by 35%. The ability to collect customer ued growth
“This service has been a huge
feedback with mobile, then implement changes
success for our business and we
based on that feedback, has been the key to
continually find new ways to use it!”
their success.
- Ryan Byers,
Co-Founder & Lead Instructor 90210
13. Case Study: Entertainment
Andretti Indoor Karting & Games
Text Marking Brings Big Returns
Recently featured in the Atlanta Business Chronicle for providing customers with ways to save,
Andretti Karting & Games utilizes all types of advertising and promotions to increase traffic and
sales at their Roswell location. From radio to print, email to local deal services, they’ve tried it all.
After a brief introduction to iZigg, they decided to implement a text marketing campaign with a
unique approach for acquiring subscribers for their Mobile Club. They promoted their keyword in
local movie theaters with a call to action, like Text and Save. This method provided Andretti with
the best medium for their target audience.
Results What they said...
By far text marketing has been the best chan-
nel to reach customers and increase business “We do a lot
for Andretti in Roswell, GA. After 8 months of
on Facebook,
use, this location can attribute $50k in sales to
their mobile campaigns. This locations suc-
Twitter and we
cess has prompted other Andretti locations to do Four Square
start using the iZigg service. They continue to check-ins. But out of
have great success and build their all of them, iZigg generates
mobile database. the most business.”
– Scott Harris, Andretti K&G
As featured in the Atlanta Business Journal
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14. iConnect Plans
Money Back Guarantee - We want you to fall in
Refer 3 & Yours is FREE!
love with text marketing. If you are not satisfied We know when you see this work you’ll
want to share it with everyone you
with the iZigg Platform after 30 days simply email
know. So as our “Thank You” we will
us and we’ll return your money in full. provide your service for FREE when
Message Match Guarantee - Not sure we offer you refer three clients that use the
the best value on the market? If you happen to same or greater plan as yours so
long as you use the service!!
find a service that offers a better rate plan just
let us know and we will be happy to match their
message plan at our equivalent rate plan.
*Custom mobile programs available for larger accounts
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*Additional keywords $199.95/annualy
15. mCard
Build your personal or Provide real-time
business brand with offers & information.
your own keyword.
Instantly build a Connect to Facebook,
mobile database. Twitter & Linkedin. 90210
16. Making Mobile Easy!
Support & Resources
iZigg is backed by a world class support team, trained to deliver outstanding customer service and
technical assistance. We offer online tutorials, training documents, and scheduled live assistance.
www.izigg.com/mobiletraining
support@izigg.com
FAQ’s Terms
We know you have them, so we’ve put together a few of the most commonly With New Media comes a lot of new technology and terminology for everyone
asked questions. If you have more, please ask your iZigg representative, to learn. Sometimes it can sound confusing, but it’s actually really simple once
check our website www.izigg.com, or email our support team. you know the definitions. Here are few words you will hear often when discussing
Mobile Marketing:
Mobile Marketing is new to me, is the iZigg platform easy to use?
iZigg provides a turn-key solution for your Mobile Marketing needs! The iZigg plat- SHORT CODES - 4, 5 or 6 digit numbers that allow mobile texting software to
form is user friendly and easy to navigate. Once your account is activated, you will work with all cell phone companies. They are short and easy phone numbers that
literally be minutes away from launching your first mobile campaign. allow customers to enroll. Our famous and easily recognized short code is 90210.
Does iZigg have a set-up fee or a time commitment to establish an account? KEYWORDS – Words used to identify a business (or a specific category for that
No, all packages are month-to-month on a flat rate. For customer convenience, ac- business) when used with our short code 90210. You text a specific keyword
counts auto renew each month. This can be controlled by the customer in the online (ex. Connect) to 90210 to “opt-in” and allow our partners to send text messages
account management system. No contracts, No set-up fees. and special offers direct to you and others who have also opted in – all at the
same time.
What if I exceed my monthly text limit, will I receive additional charges?
No, the iZigg system will not allow overages so you won’t receive additional TEXT MESSAGING - also known as “texting”, refers to the exchange of brief
charges. The dashboard will notify the sender when credits are depleted. You can text-written messages between mobile phones over cellular networks. The term
always upgrade to a larger package in the online account management system if most often refers to messages sent using the Short Message Service (SMS).
you need additional messages.
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