Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Barons - Social media marketing strategy
1. Social MediaMarketingStrategy
XavierDavis,Digital MarketingSpecialistateClincher.
STEP 1: AUDIT
YOUR CURRENT
SOCIAL
PRESENCE
STEP 2:
DOCUMENT WHO
YOUR IDEAL
CUSTOMER IS
STEP 3: CREATE A
SOCIALMEDIA
MISSION
STATEMENT
STEP 4: IDENTIFY
KEY SUCCESS
METRICS
STEP 5: CREATE
ANDCURATE
ENGAGING
CONTENT
STEP 6: INVESTIN
A SOCIALMEDIA
MANAGEMENT
TOOL
STEP 7: TRACK,
ANALYZE,
OPTIMIZE
take a quicklook
at where youare.
A fewareasto
considerwhen
auditingyour
business’ssocial
mediapresence
are:
Whichnetworks
are youcurrently
active on
Are your
networks
optimized(photo
and coverimages,
bio,URL, etc.)
Whichnetworks
are currently
bringingyouthe
mostvalue
How doyour
profilescompare
to your
competitors’
profiles
getas specificas
possible with this
part.
Answer
the following
questionstohelp
youcome upwith
a highlyfocused
buyerpersona:
Age
Location
JobTitle
Income
PainPoints(that
your businesscan
solve)
exactlywhatyou
planto
use your social
mediapresence
for andshould
reflectyourbrand
identity.
rationalize
spendingtime
and moneyon
somethingthat
isn’timproving
ConversionRate
Time Spenton
Website
Reach
Brand Mentions
Sentiment
Total Shares
You knowwhoyour
ideal
customerisand you
usedthat
informationto
create your social
mediamission
statement.Armed
withthis
informationit
shouldbe easyfor
youto begin
creatingand
curatingcontent.
Images
Videos
BlogPosts
Company
News
Infographics
eBooks
Interviews
creatinghigh
quality,
engagingcontent
contentcalendar
social media
managementtool
contentcalendar
trackingyour
results,analyzing
the data and then
makingtweaksto
optimize them
“The aimof marketingistoknowand understandthe customersowell the productorservice fitshimandsellsitself.” –PeterDrucker