Branding is no longer about sending a direct message, it's about having a voice.

1. Brands Are Talking.
April 2013

2. You need to know who you are and where you are going.
It is a
changing world.

3. “We’re living at a time when attention is the
new currency. Those who insert themselves
into as many channels as possible look set
to capture the most value.”
Pete Cashmore, CEO and Founder of mashable.com
Consumers are no longer passive voices.
They are all active brands in a busy world.
B R A N D I AM
A company shouldn’t get addicted
to being shiny, because shiny
doesn’t last.
Jeff Bezos

4. What used to be a controlled one-way message is now real time dialogue.
Brands Are Talking.
B R A N D I AM
By creating compelling content,
you can become a celebrity.
Paul Gillin, Social Media Expert and Author

5. A digital economy
is a relationship economy.
Reputation is the new currency.

6. B R A N D I AM
Brands are defined by their personality, audience and voice.
A voice needs a message.
It is a truly powerful phenomenon when a brand
makes a stand for what it believes in.
Simon Mainwaring

7. Australians who feel an emotional bond
with a brand are up to 60% more likely
to stick with it long term.
A Study by Murdoch University and the University of Wollongong
Meaningful conversations lead
to trust and emotional connections.
Trust builds relationships.

8. Brands with a powerful voice are influential.
Inspired audiences become loyal brand advocates.
Things don’t have to change the world to be important.
Steve Jobs
B R A N D I AM

9. Voices connect people.
B R A N D I AM
Brands must become architects
of community.
Simon Mainwaring

10. BRANDIAM creates the
message behind the voice.
Advertising talks at people. Brands talk with them.
Zoe Sentirmai
B R A N D I AM

11. Let’s talk.
hello@brandiam.com.au
facebook.com/brandiam.agency
@brandiam_agency