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This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside
the client organization without prior written approval from Zinnov.
Zinnov Zones -2016
Product Engineering Services
December, 2016
Global Engineering R&D Landscape
Key Trends in Global Engineering & RD Services
Zinnov Zones – 2016 Rating
$621 Billion
G500 R&D spend in 2016
Global Engineering R&D Landscape
Key Trends in Global Engineering & RD Services
Zinnov Zones – 2016 Rating
Companies from the Consumer / eWeb 2.0 & E-Commerce vertical have
significantly increased their R&D spending
Automotive
$ 107 BN
Top R&D Spenders
Consumer
Electronics
$ 45 BN
USD 621Billion
Volkswagen -6% 3%
Toyota Motor -6% 10%
General
Motors
1% 1%
Robert
Bosch
18%
29%
Ford Motor -3% -3%
Samsung
Electronics
-3% 0%
Apple 34% 34%
LG 3% 7%
Sony -15% 0%
Panasonic -19% -4%
Y% -Constant Currency Growth rates from 2015X% -Growth Rates in USD from 2015
X%
Y%
% Increase in R&D spend over 2015
% decrease in R&D spend over 2015
No change in R&D spend from 2015Z%
4%
4
Aerospace &
Defense
$ 27 BN
Airbus Group -7% 2%
Boeing 9% 9%
Safran -3% 6%
BAE Systems -8% -6%
Finmeccanica -13% -5%
Computer
Peripherals &
Storage
$ 20 BN
Hewlett-
Packard
2% 2%
EMC 6% 6%
Canon 5% 6%
HP Enterprise 5% 5%
Western Digital-1% -1%
Software / Internet
$ 88 BN
Medical
$ 21 BN
Medtronic 11% 11%
Boston
Scientific
7% 7%
Thermo
Fisher
Scientific
0% 0%
St Jude
Medical
-2% -2%
Becton
Dickinson
15% 15%
Semiconductor
$ 49 BN
Intel 5% 5%
Qualcomm 0% 0%
Taiwan
Semiconductor
15%15%
Foxconn
Technology
7% 7%
Mediatek 14%14%
Telecom &
Networking
$ 43 BN
Huawei
Technologies
44% 46%
Cisco Systems -1% -1%
Ericsson -11% 4%
Nokia 9% 19%
ZTE 34% 35%
Energy &
Utilities
$ 21 BN
Amazon 35% 35%
Alphabet 25% 25%
Facebook 81% 81%
Microsoft 6% 6%
Oracle 12% 12%
Source: Global Engineering Insights Platform (GEIP) |
Petrochina -11% -9%
Schlumberg
er
-10% -10%
Dutch Shell -11% -11%
Total -21% -21%
Exxon Mobil 4% 4%
18%4% 11% 5%4%7% 4.5% 4%
Growth rates reported in constant
currency
Global Engineering R&D Landscape – And equally diverse ecosystem
$ 621 B
5Source: Global Engineering Insights Platform (GEIP) |
27%
10%
84%
85%
6%
60%
100%
90%
67%
87%
3%
3%
93%
30%
2%
6%
3%
13%
12%
1%
100%
10%
8%
Automotive Aerospace Computer
Peripherals
Consumer
Electronics
Energy & Utilities Software/Internet Medical Devices Semiconductors Telecom
Embedded Mechanical Software
$ 107 BN
$ 45 BN
$ 27 BN
$ 20 BN
$ 88 BN
$ 21 BN
$ 49 BN
$ 43 BN
$ 21 BN
Vertical Top Spender Highest Growth in R&D Spend
Automotive Volkswagen
Tesla Motors (54%), ZF Group(48%)
Chongqing Changan(26%)
Industrial 3M
Fanuc(30%), Metallurgical corp. of china(26%),
Arkema(23%)
Consumer
Electronics
Samsung
Sega Sammy(44%), Apple(34%), BSH
Bosch(24%)
Medical
Devices
Medtronic
Zimmer(43%), Fresenius(15%),
Becton Dickinson(15%)
Semiconductor Intel
Cypress Semicon(75%), Cirrus Logic (57%),
Avago Technologies(51%)
Telecom
Huawei
Technologies
Harris(254%), Huawei Technologies(44%),
Telecom Italia(39%)
ISV Amazon
Alibaba (108%), Cerner(87%),
JD.com(82%)
Source: Zinnov Research and Analysis
3.4%
6.2%
4.8%
4.2%
5.9%
11.2%
5.3%
12.8%
Industrial
Medical Devices
Aerospace and
Defence
Automotive
Telecommunication
Semiconductor
Consumer
Electronics
ISV
R&D Spend as Percentage of Revenue ( USD Billion)
Top R&D spenders
are from
Automotive vertical
5
20
Hi-Tech and ISV
segments share in
G500 spenders
34%
China’s R&D Growth
rate is more than 2x of
USA’s R&D growth rate
16%8%
Star Spenders
Hi-Tech Verticals
Increased demand for embedded and software content is driving the
R&D spend
7
602 614 621
4.13%
4.31%
4.95%
Total Global 500 R&D Spend X% R&D Spend as a % of revenue
G500 R&D Spend
(In USD billion)
146Billion Dollar Spenders in
2016
35New Entrants
42High Growth* R&D
Spenders
4.95%
Average R&D Spend
as % of Revenue
• The R&D spending by the Billion Dollar spenders
totalled up to USD 471 Billion
• Five new companies have entered the billion dollar
R&D spender club this year
• Majority of the new entrants were from Industrial
and Semiconductor verticals
• 5 companies within G500 got acquired, 12
companies reduced their R&D spend and 2
companies went Private and left the list
• Nearly 40% of the high growth R&D spenders
were from Consumer/Web 2.0 & E-Commerce,
Enterprise Software and Semiconductor verticals
• Companies from verticals like Consumer/Web 2.0
& E-Commerce, Semiconductor and Enterprise
Software & Enterprise 2.0 have R&D intensities
greater than 10% while Energy & Utility firms have
R&D intensities less than 1%
Note: *High Growth R&D Spenders are companies that increased their R&D spend by 30% or more over previous year
*The Revenues of the top companies from Energy and Utility have substantially gone down without much increase in their R&D spent, hence the surge in R&D Intensity
2014 2015 2016
R&D spend by G500 companies is growing consistently at ~1.5% over the last
two years
0.2
1.2
2.2
3.2
4.2
5.2
6.2
7.2
8.2
9.2
10.2
11.2
12.2
13.2
1 101 201 301 401
Contribution of G500 R&D Spenders
2016 R&D Spend Ranking
66.5%
16.4%
8.4%
5.2% 3.5%
R&DSpendinBillion
621 Billion
8
R&D spending continues to stay highly consolidated with top 100 R&D spenders
accounting for two-third of the total R&D Spend
Source: Zinnov Research and Analysis
61%
40%
76%
38%
28%
41%
49% 54% 59%
39%
60%
24%
62%
72%
59%
51% 46% 41%
Aerospace
& Defense*
Automotive Consumer Electronics Energy &
Utilities
Industrial
Automation
Medical
Devices
Semiconductors Software/
Internet
Telecom &
Networking
Contribution of top 5 companies to R&D spend in each vertical
*Excludes Government spending on Defence; Source: Zinnov Research and Analysis
19 61 24 28 46 23 43 61 28
Total number of G500 companies in each vertical
14
R&D spending in Consumer Electronics and Aerospace is highly consolidated with top 5 players
accounting for >60% total vertical R&D Spending
Source: Zinnov Research and Analysis
The addressable Engineering and R&D globalization and services
opportunity stands at USD 215 billion
Current Addressed ER&D market through
offshore in-house R&D Centres
Addressed ER&D Globalisation & Services
market through Outsourcing partners
*Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D
Service Providers
USD
232Billion
Addressable Market*
Total Addressable R&D
Globalisation & Services
opportunity
USD
85
Billion
Total Addressed R&D Globalisation
and Services Market
USD
34
Billion
USD
51
Billion
Addressed Market
*Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D Service Providers
USD
61
Billion
Software
USD
232
Billion
Total Addressable R&D
Globalisation & Services
opportunity in 2016 USD
78
Billion
USD
93
Billion
Embedded
Mechanical
USD
112
Billion
USD
107
Billion
USD
83
Billion
2021
USD
302
Billion
Total Addressable R&D
Globalisation & Services
opportunity in 2021
Addressable Market*
2016
Addressable Market*
2021
Software
Embedded
Mechanical
Embedded and Software engineering constitute ~66% of the R&D
outsourcing addressable market
11Source: Global Engineering Insights Platform (GEIP) |
2016
India, Western Europe and North America capture ~75% of the global
Engineering R&D Services market
8.9 BN
7.0 BN
19.5 BN
3.0 BN
10.4 BN
India
Eastern
Europe
Western Europe
North
America
R&D Outsourcing HotspotsEngineering R&D
Outsourced Services
Addressed ER&D Globalisation & Services
market through Outsourcing partners
Billion
USD
9.3%
Growth Rate over 2015
Latin
America
2.2 BN
Rest of
Asia
51
$7.9 Bn $8.9 Bn
$15.1 Bn
$12.25 Bn $13.4 Bn
$22.4 Bn
FY 2015 FY 2016 FY 2020
Service
Providers
In-house
R&D Centers
Service
Providers
In-house
R&D Centers
Service
Providers
In-house
R&D Centers
Product Engineering Services Growth Rate ( In USD Billions)
FY 2015 FY 2016 FY 2020(E)
11% 13.7%
Growth rate
Growth rate
(Expected)
USD
20.1
Billion
USD
22.3
Billion
USD
37.5
Billion
India’s ER&D globalization and services market is expected to reach
$38 Billion by 2020
9.4%
12.7% 13.97%
13.3%
R&D Globalization as a phenomenon is here to stay with locations in
emerging economies being the hotspot
13.4 Bn
India
10.2 Bn
China
2.3 Bn
South Africa
3.2 Bn
Brazil
1.5 Bn
Eastern
Europe
G500 globalisation intensity
Billion
USD
Overall R&D Globalisation in
Emerging Economies
8.6%
Growth Rate over 2015
34
Global Engineering R&D Landscape
Engineering Services
is getting re-defined
Key Trends in Global Engineering & RD Services
Zinnov Zones– 2016 Rating
Key trends
in Global
Engineering
R&D
Services
The drivers for outsourcing have changed tremendously over the last
year and some newer trends have emerged
1
2
Service Providers strengthen Bay Area delivery presence to position as innovation
partner to bay area based R&D spenders4
3Emergence of End-to-End Full stack Product Engineering Service providers
Rise of the GlobalShore model: Engineering Services Delivery becoming more global with
offshore players expanding to onshore delivery locations and Europe ESPs building offshore
presence
R&D Service providers explore engineering opportunities beyond Product Development Life Cycle (PDLC)
activities
Global Engineering R&D Landscape
Engineering Services
is getting re-defined
Key Trends in Global Engineering & RD Services
Zinnov Zones – 2016 Rating
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages
Niche
Expansive
EstablishedEmerging
Scale,#ofVerticalsserviced,ClientSpread
Partial Participation by Service Providers
Complete Participation by Service Provider
Overall Rating - 2016
TCS
WiproHCL
Altran
L&T TS
Tech Mahindra
Cyient
HARMAN Connected ServicesInfosys
Aricent
QuEST Global
Mindtree
Global Logic
Cognizant
Tata Technologies
Tata Elxsi
Sasken eInfochips
EPAM
Persistent SystemsCybage
Luxoft
Ness Digital Engineering
Genpact
GlobalEdge
KPIT Technologies
Pactera
Sonata
Software
Infogain
Happiest MindsInnominds
Hughes Systique
Aspire Systems
*Capgemini
R Systems
Xoriant
ITC Infotech
Talentica
Akka Tech
Assystem
Alten
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages
Niche
Expansive
EstablishedEmerging
Scale,#ofVerticalsserviced,ClientSpread
Partial Participation by Service Providers
Complete Participation by Service Provider
Mechanical Engineering Services Ratings - 2016
Altran
TCS
Tech Mahindra
QuEST GlobalCyient
AltenAkka
Assystem
HCL
Tata Technologies
Infosys
L&T TS
Wipro
Genpact
KPIT Technologies
Tata Elxsi
HARMAN Connected Services
*Capgemini
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages
Niche
Expansive
EstablishedEmerging
Scale,#ofVerticalsserviced,ClientSpread
Partial Participation by Service Providers
Complete Participation by Service Provider
Embedded Systems Rating - 2016
Wipro
HCL
TCS
L&T TS
Tech Mahindra
HARMAN Connected
ServicesAricent
Alten
Altran
Tata Elxsi
Infosys
Mindtree
eInfochips
KPIT Technologies
Sasken
Global Logic
QuEST Global
Cognizant
Global Edge
Pactera
Tata Technologies
Innominds
Happiest Minds
EPAM
Hughes Systique
*Capgemini
R Systems
ITC Infotech
Cyient
Luxoft
Aerospace Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread
ITC Infotech
Partial Participation by Service Provider
Akka Tech
Atkins
SOFT LAUNCH
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
Alten
Assystem
P3
Bertrandt
Altran
Cyient
Tech Mahindra
QuEST Global
*Capgemini
HCL
TCS
L&T TS
Tata Technologies
Genpact
Wipro
eInfochips
Tata Elxsi
Infosys
Automotive Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Sasken
Happiest Minds
Global Logic
Global Edge
ITC Infotech
Hughes Systique
Ness Digital Engineering
Innominds
Partial Participation by Service Provider
Akka
Technologies
Assystem
Alten
Scale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Neusoft
BertrandtESG
Automation
IAV
TCS
Altran
HARMAN
Connected
Services
L&T TS
*Capgemini
HCL
Tech
Mahindra
Tata Elxsi
Wipro
Tata
Technologies
Aricent
KPIT
Technologies
Mindtree
Infosys
QuEST Global
Luxoft
Computer Peripherals and Storage Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
ITC Infotech Innominds
Scale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Wipro
TCS
*Capgemini
HCL
HARMAN Connected Services
EPAM
Happiest Minds
Infosys
Construction and Heavy Machinery Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
L&T TS
TCS
Tata
Technologies
Cyient
EPAM
Wipro
*Capgemini
Tech Mahindra
HCL
Innominds
Infosys
Consumer Electronics Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Partial Participation by Service Provider
Alten
Vault
Solize Group
Wipro
HCL
TCS
Tata Elxsi
HARMAN Connected
Services
Tech Mahindra
Mindtree
L&T TS
Sasken
Aricent
Cyient
Happiest Minds
GlobalLogic
R Systems
Ness Digital Engineering
Hughes Systique
Innominds
Cognizant
Infosys
EPAM
Energy & Utilities Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Wipro
TCS
Tech Mahindra
L&T TS
Altran
QuEST Global
Cyient
*Capgemini
Genpact
EPAM
ITC Infotech
Happiest Minds
Alten
Partial Participation by Service Provider
Infosys
HARMAN
Connected
Services
Scale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Atkins
P3
Innominds
Industrial Automation Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Partial Participation by Service Provider Alten
Beyondsoft
Sii Poland
L&T TS
Altran
*Capgemini
TCSWipro
HCL
Tech Mahindra
Aricent
Cognizant
QuEST Global
Innominds
ITC Infotech
Sasken
Ness Digital Engineering
Happiest Minds
Hughes Systique
EPAM
eInfochips
Infosys
HARMAN Connected
Services
Medical Devices Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
EPAM
Tata Elxsi Tech Mahindra
HARMAN Connected
Services
Global Logic
CyienteInfochips
GenpactInnominds
ITC Infotech
AltenPartial Participation by Service Provider
Scale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Akka Tech
Infinite Computer
Solutions
*Capgemini
HCL
TCS
Altran
Wipro
L&T TS
QuEST Global
Infosys
High
Low
Zinnov Zones – Leading Service Providers
HARMAN Connecte
Services
HCL
Persistent
Systems
EPAM
Global Logic
Mindtree
Cybage Cognizant
Sonata
Sasken
Aspire
Xoriant
Infogain
Aricent
Innominds
ITC Infotech
Tech Mahindra
Capgemini
Pactera
Altran
Happiest Minds
Ness Digital
Engineering TCS
Infosys
Wipro
Scalability
Scale,#ofSub-Verticalsserviced,ClientSpread
Enterprise Software Rating - 2016
• Capable of performing concept to Go-To-Market
for the product
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Worlds Largest ISVs
• Capable of delivering complete product
development as a true engineering
partner
• Reusable components IP’s built, and
benefits quantified
• Large ISVs and Niche ISVs
• On the way into big league
• Innovation frameworks resulting in tangible
benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
R&D Practice
Maturity
Innovation
Customer Type
Nurture Zone
SOFT LAUNCH
Breakout Zone Execution Zone Leadership Zone
Accenture
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
HARMAN
Connected
Services
HCL
Persistent
Systems
Wipro
EPAM
Global Logic
Mindtree Ness Digital
Engineering
Cybage
Pactera
Cognizant
Sonata
Sasken
Aspire
Talentica
eInfochips
Happiest Minds Infogain
Aricent
Innominds
ITC Infotech
Infosys
Scale,#ofSub-Verticalsserviced,ClientSpread
Consumer Software Rating - 2016
• Capable of performing concept to Go-To-Market
for the product
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Large Internet and Consumer ISVs
• Capable of delivering complete product
development as a true engineering partner
• Reusable components IP’s built, and benefits
quantified
• Large Internet and Consumer ISVs
• On the way into big league
• Innovation frameworks resulting in tangible
benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
R&D Practice
Maturity
Innovation
Customer Type
SOFT LAUNCH
Semiconductor Rating – 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
R&D Practice
Maturity
Innovation
Eco-system
Connect
SOFT LAUNCH
Partial Participation by Service Provider
Valuelabs
VVDN
Wipro
TCS
HARMAN Connected
Services
Altran
Aricent
HCL
eInfochips
Sasken
Mindtree
L&T TSTata Elxsi
GlobalLogic
GlobalEdge
Cyient
Innominds
ITC Infotech
Happiest Minds
Infosys
Telecommunication Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Wipro
Aricent
Tech Mahindra
TCS
Altran
HCL
Mindtree
L&T TS
HARMAN Connected
Services
Sasken
Tata Elxsi
Pactera
Cognizant
R Systems
Global Edge
EPAM
Innominds
Happiest Minds
Hughes Systique
Alten
Partial Participation by Service Provider Infosys
Scale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Infinite Computer
Solutions
Sii Poland
GlobalLogic
Cyient
Luxoft
Transport Rating - 2016
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Partial Participation by Service Provider
Assystem
Akka Tech
Alten
Scale,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
SOFT LAUNCH
Atkins
Wipro
TCS
Tata Elxsi
Tech Mahindra
L&T TS
Altran
QuEST Global
Innominds
Ness Digital Engineering
Cyient
Infosys
Bangalore
69 "Prathiba Complex",
4th 'A' Cross,
Koramangala 5th Block,
Bangalore-560 095.
Phone: +91-80-41127925/6
Singapore
Level 42, Suntec Tower Three
8 Temasek Boulevard
Singapore 038988
Phone:+65 6829 2123
Texas
21,Waterway Ave
Suite 300
The Woodlands
TX-77380 USA
Phone:+1-281-362-2773
Beijing
Meilifang Tower 4, Entrance 4,
10/F #1003,
11 Beiyuan Shuangying Road,
Chaoyang District, Beijing
China 100012
ThankYou
Gurgaon Office:
First Floor,
Plot no. 131, Sector 44,
Gurgaon-122002,
Phone: +91 124 4420100
California Office
3080 Olcott Street
Suite A125,
Santa Clara, CA 95054
Phone: +408-716-8432

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Zinnov Zones 2016 - Product Engineering Services

  • 1. This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov. Zinnov Zones -2016 Product Engineering Services December, 2016
  • 2. Global Engineering R&D Landscape Key Trends in Global Engineering & RD Services Zinnov Zones – 2016 Rating
  • 3. $621 Billion G500 R&D spend in 2016 Global Engineering R&D Landscape Key Trends in Global Engineering & RD Services Zinnov Zones – 2016 Rating
  • 4. Companies from the Consumer / eWeb 2.0 & E-Commerce vertical have significantly increased their R&D spending Automotive $ 107 BN Top R&D Spenders Consumer Electronics $ 45 BN USD 621Billion Volkswagen -6% 3% Toyota Motor -6% 10% General Motors 1% 1% Robert Bosch 18% 29% Ford Motor -3% -3% Samsung Electronics -3% 0% Apple 34% 34% LG 3% 7% Sony -15% 0% Panasonic -19% -4% Y% -Constant Currency Growth rates from 2015X% -Growth Rates in USD from 2015 X% Y% % Increase in R&D spend over 2015 % decrease in R&D spend over 2015 No change in R&D spend from 2015Z% 4% 4 Aerospace & Defense $ 27 BN Airbus Group -7% 2% Boeing 9% 9% Safran -3% 6% BAE Systems -8% -6% Finmeccanica -13% -5% Computer Peripherals & Storage $ 20 BN Hewlett- Packard 2% 2% EMC 6% 6% Canon 5% 6% HP Enterprise 5% 5% Western Digital-1% -1% Software / Internet $ 88 BN Medical $ 21 BN Medtronic 11% 11% Boston Scientific 7% 7% Thermo Fisher Scientific 0% 0% St Jude Medical -2% -2% Becton Dickinson 15% 15% Semiconductor $ 49 BN Intel 5% 5% Qualcomm 0% 0% Taiwan Semiconductor 15%15% Foxconn Technology 7% 7% Mediatek 14%14% Telecom & Networking $ 43 BN Huawei Technologies 44% 46% Cisco Systems -1% -1% Ericsson -11% 4% Nokia 9% 19% ZTE 34% 35% Energy & Utilities $ 21 BN Amazon 35% 35% Alphabet 25% 25% Facebook 81% 81% Microsoft 6% 6% Oracle 12% 12% Source: Global Engineering Insights Platform (GEIP) | Petrochina -11% -9% Schlumberg er -10% -10% Dutch Shell -11% -11% Total -21% -21% Exxon Mobil 4% 4% 18%4% 11% 5%4%7% 4.5% 4% Growth rates reported in constant currency
  • 5. Global Engineering R&D Landscape – And equally diverse ecosystem $ 621 B 5Source: Global Engineering Insights Platform (GEIP) | 27% 10% 84% 85% 6% 60% 100% 90% 67% 87% 3% 3% 93% 30% 2% 6% 3% 13% 12% 1% 100% 10% 8% Automotive Aerospace Computer Peripherals Consumer Electronics Energy & Utilities Software/Internet Medical Devices Semiconductors Telecom Embedded Mechanical Software $ 107 BN $ 45 BN $ 27 BN $ 20 BN $ 88 BN $ 21 BN $ 49 BN $ 43 BN $ 21 BN
  • 6. Vertical Top Spender Highest Growth in R&D Spend Automotive Volkswagen Tesla Motors (54%), ZF Group(48%) Chongqing Changan(26%) Industrial 3M Fanuc(30%), Metallurgical corp. of china(26%), Arkema(23%) Consumer Electronics Samsung Sega Sammy(44%), Apple(34%), BSH Bosch(24%) Medical Devices Medtronic Zimmer(43%), Fresenius(15%), Becton Dickinson(15%) Semiconductor Intel Cypress Semicon(75%), Cirrus Logic (57%), Avago Technologies(51%) Telecom Huawei Technologies Harris(254%), Huawei Technologies(44%), Telecom Italia(39%) ISV Amazon Alibaba (108%), Cerner(87%), JD.com(82%) Source: Zinnov Research and Analysis 3.4% 6.2% 4.8% 4.2% 5.9% 11.2% 5.3% 12.8% Industrial Medical Devices Aerospace and Defence Automotive Telecommunication Semiconductor Consumer Electronics ISV R&D Spend as Percentage of Revenue ( USD Billion) Top R&D spenders are from Automotive vertical 5 20 Hi-Tech and ISV segments share in G500 spenders 34% China’s R&D Growth rate is more than 2x of USA’s R&D growth rate 16%8% Star Spenders Hi-Tech Verticals Increased demand for embedded and software content is driving the R&D spend
  • 7. 7 602 614 621 4.13% 4.31% 4.95% Total Global 500 R&D Spend X% R&D Spend as a % of revenue G500 R&D Spend (In USD billion) 146Billion Dollar Spenders in 2016 35New Entrants 42High Growth* R&D Spenders 4.95% Average R&D Spend as % of Revenue • The R&D spending by the Billion Dollar spenders totalled up to USD 471 Billion • Five new companies have entered the billion dollar R&D spender club this year • Majority of the new entrants were from Industrial and Semiconductor verticals • 5 companies within G500 got acquired, 12 companies reduced their R&D spend and 2 companies went Private and left the list • Nearly 40% of the high growth R&D spenders were from Consumer/Web 2.0 & E-Commerce, Enterprise Software and Semiconductor verticals • Companies from verticals like Consumer/Web 2.0 & E-Commerce, Semiconductor and Enterprise Software & Enterprise 2.0 have R&D intensities greater than 10% while Energy & Utility firms have R&D intensities less than 1% Note: *High Growth R&D Spenders are companies that increased their R&D spend by 30% or more over previous year *The Revenues of the top companies from Energy and Utility have substantially gone down without much increase in their R&D spent, hence the surge in R&D Intensity 2014 2015 2016 R&D spend by G500 companies is growing consistently at ~1.5% over the last two years
  • 8. 0.2 1.2 2.2 3.2 4.2 5.2 6.2 7.2 8.2 9.2 10.2 11.2 12.2 13.2 1 101 201 301 401 Contribution of G500 R&D Spenders 2016 R&D Spend Ranking 66.5% 16.4% 8.4% 5.2% 3.5% R&DSpendinBillion 621 Billion 8 R&D spending continues to stay highly consolidated with top 100 R&D spenders accounting for two-third of the total R&D Spend Source: Zinnov Research and Analysis
  • 9. 61% 40% 76% 38% 28% 41% 49% 54% 59% 39% 60% 24% 62% 72% 59% 51% 46% 41% Aerospace & Defense* Automotive Consumer Electronics Energy & Utilities Industrial Automation Medical Devices Semiconductors Software/ Internet Telecom & Networking Contribution of top 5 companies to R&D spend in each vertical *Excludes Government spending on Defence; Source: Zinnov Research and Analysis 19 61 24 28 46 23 43 61 28 Total number of G500 companies in each vertical 14 R&D spending in Consumer Electronics and Aerospace is highly consolidated with top 5 players accounting for >60% total vertical R&D Spending Source: Zinnov Research and Analysis
  • 10. The addressable Engineering and R&D globalization and services opportunity stands at USD 215 billion Current Addressed ER&D market through offshore in-house R&D Centres Addressed ER&D Globalisation & Services market through Outsourcing partners *Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D Service Providers USD 232Billion Addressable Market* Total Addressable R&D Globalisation & Services opportunity USD 85 Billion Total Addressed R&D Globalisation and Services Market USD 34 Billion USD 51 Billion Addressed Market
  • 11. *Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D Service Providers USD 61 Billion Software USD 232 Billion Total Addressable R&D Globalisation & Services opportunity in 2016 USD 78 Billion USD 93 Billion Embedded Mechanical USD 112 Billion USD 107 Billion USD 83 Billion 2021 USD 302 Billion Total Addressable R&D Globalisation & Services opportunity in 2021 Addressable Market* 2016 Addressable Market* 2021 Software Embedded Mechanical Embedded and Software engineering constitute ~66% of the R&D outsourcing addressable market 11Source: Global Engineering Insights Platform (GEIP) | 2016
  • 12. India, Western Europe and North America capture ~75% of the global Engineering R&D Services market 8.9 BN 7.0 BN 19.5 BN 3.0 BN 10.4 BN India Eastern Europe Western Europe North America R&D Outsourcing HotspotsEngineering R&D Outsourced Services Addressed ER&D Globalisation & Services market through Outsourcing partners Billion USD 9.3% Growth Rate over 2015 Latin America 2.2 BN Rest of Asia 51
  • 13. $7.9 Bn $8.9 Bn $15.1 Bn $12.25 Bn $13.4 Bn $22.4 Bn FY 2015 FY 2016 FY 2020 Service Providers In-house R&D Centers Service Providers In-house R&D Centers Service Providers In-house R&D Centers Product Engineering Services Growth Rate ( In USD Billions) FY 2015 FY 2016 FY 2020(E) 11% 13.7% Growth rate Growth rate (Expected) USD 20.1 Billion USD 22.3 Billion USD 37.5 Billion India’s ER&D globalization and services market is expected to reach $38 Billion by 2020 9.4% 12.7% 13.97% 13.3%
  • 14. R&D Globalization as a phenomenon is here to stay with locations in emerging economies being the hotspot 13.4 Bn India 10.2 Bn China 2.3 Bn South Africa 3.2 Bn Brazil 1.5 Bn Eastern Europe G500 globalisation intensity Billion USD Overall R&D Globalisation in Emerging Economies 8.6% Growth Rate over 2015 34
  • 15. Global Engineering R&D Landscape Engineering Services is getting re-defined Key Trends in Global Engineering & RD Services Zinnov Zones– 2016 Rating
  • 16. Key trends in Global Engineering R&D Services The drivers for outsourcing have changed tremendously over the last year and some newer trends have emerged 1 2 Service Providers strengthen Bay Area delivery presence to position as innovation partner to bay area based R&D spenders4 3Emergence of End-to-End Full stack Product Engineering Service providers Rise of the GlobalShore model: Engineering Services Delivery becoming more global with offshore players expanding to onshore delivery locations and Europe ESPs building offshore presence R&D Service providers explore engineering opportunities beyond Product Development Life Cycle (PDLC) activities
  • 17. Global Engineering R&D Landscape Engineering Services is getting re-defined Key Trends in Global Engineering & RD Services Zinnov Zones – 2016 Rating
  • 18. Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages Niche Expansive EstablishedEmerging Scale,#ofVerticalsserviced,ClientSpread Partial Participation by Service Providers Complete Participation by Service Provider Overall Rating - 2016 TCS WiproHCL Altran L&T TS Tech Mahindra Cyient HARMAN Connected ServicesInfosys Aricent QuEST Global Mindtree Global Logic Cognizant Tata Technologies Tata Elxsi Sasken eInfochips EPAM Persistent SystemsCybage Luxoft Ness Digital Engineering Genpact GlobalEdge KPIT Technologies Pactera Sonata Software Infogain Happiest MindsInnominds Hughes Systique Aspire Systems *Capgemini R Systems Xoriant ITC Infotech Talentica Akka Tech Assystem Alten
  • 19. Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages Niche Expansive EstablishedEmerging Scale,#ofVerticalsserviced,ClientSpread Partial Participation by Service Providers Complete Participation by Service Provider Mechanical Engineering Services Ratings - 2016 Altran TCS Tech Mahindra QuEST GlobalCyient AltenAkka Assystem HCL Tata Technologies Infosys L&T TS Wipro Genpact KPIT Technologies Tata Elxsi HARMAN Connected Services *Capgemini
  • 20. Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages Niche Expansive EstablishedEmerging Scale,#ofVerticalsserviced,ClientSpread Partial Participation by Service Providers Complete Participation by Service Provider Embedded Systems Rating - 2016 Wipro HCL TCS L&T TS Tech Mahindra HARMAN Connected ServicesAricent Alten Altran Tata Elxsi Infosys Mindtree eInfochips KPIT Technologies Sasken Global Logic QuEST Global Cognizant Global Edge Pactera Tata Technologies Innominds Happiest Minds EPAM Hughes Systique *Capgemini R Systems ITC Infotech Cyient Luxoft
  • 21. Aerospace Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread ITC Infotech Partial Participation by Service Provider Akka Tech Atkins SOFT LAUNCH • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect Alten Assystem P3 Bertrandt Altran Cyient Tech Mahindra QuEST Global *Capgemini HCL TCS L&T TS Tata Technologies Genpact Wipro eInfochips Tata Elxsi Infosys
  • 22. Automotive Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service Providers Sasken Happiest Minds Global Logic Global Edge ITC Infotech Hughes Systique Ness Digital Engineering Innominds Partial Participation by Service Provider Akka Technologies Assystem Alten Scale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Neusoft BertrandtESG Automation IAV TCS Altran HARMAN Connected Services L&T TS *Capgemini HCL Tech Mahindra Tata Elxsi Wipro Tata Technologies Aricent KPIT Technologies Mindtree Infosys QuEST Global Luxoft
  • 23. Computer Peripherals and Storage Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service Providers ITC Infotech Innominds Scale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Wipro TCS *Capgemini HCL HARMAN Connected Services EPAM Happiest Minds Infosys
  • 24. Construction and Heavy Machinery Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH L&T TS TCS Tata Technologies Cyient EPAM Wipro *Capgemini Tech Mahindra HCL Innominds Infosys
  • 25. Consumer Electronics Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Partial Participation by Service Provider Alten Vault Solize Group Wipro HCL TCS Tata Elxsi HARMAN Connected Services Tech Mahindra Mindtree L&T TS Sasken Aricent Cyient Happiest Minds GlobalLogic R Systems Ness Digital Engineering Hughes Systique Innominds Cognizant Infosys EPAM
  • 26. Energy & Utilities Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service Providers Wipro TCS Tech Mahindra L&T TS Altran QuEST Global Cyient *Capgemini Genpact EPAM ITC Infotech Happiest Minds Alten Partial Participation by Service Provider Infosys HARMAN Connected Services Scale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Atkins P3 Innominds
  • 27. Industrial Automation Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Partial Participation by Service Provider Alten Beyondsoft Sii Poland L&T TS Altran *Capgemini TCSWipro HCL Tech Mahindra Aricent Cognizant QuEST Global Innominds ITC Infotech Sasken Ness Digital Engineering Happiest Minds Hughes Systique EPAM eInfochips Infosys HARMAN Connected Services
  • 28. Medical Devices Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service Providers EPAM Tata Elxsi Tech Mahindra HARMAN Connected Services Global Logic CyienteInfochips GenpactInnominds ITC Infotech AltenPartial Participation by Service Provider Scale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Akka Tech Infinite Computer Solutions *Capgemini HCL TCS Altran Wipro L&T TS QuEST Global Infosys
  • 29. High Low Zinnov Zones – Leading Service Providers HARMAN Connecte Services HCL Persistent Systems EPAM Global Logic Mindtree Cybage Cognizant Sonata Sasken Aspire Xoriant Infogain Aricent Innominds ITC Infotech Tech Mahindra Capgemini Pactera Altran Happiest Minds Ness Digital Engineering TCS Infosys Wipro Scalability Scale,#ofSub-Verticalsserviced,ClientSpread Enterprise Software Rating - 2016 • Capable of performing concept to Go-To-Market for the product • Formal innovation culture, resulting in IP’s and strategic innovations • Worlds Largest ISVs • Capable of delivering complete product development as a true engineering partner • Reusable components IP’s built, and benefits quantified • Large ISVs and Niche ISVs • On the way into big league • Innovation frameworks resulting in tangible benefit to customers • Niche ISVs • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic ISVs, Startups R&D Practice Maturity Innovation Customer Type Nurture Zone SOFT LAUNCH Breakout Zone Execution Zone Leadership Zone Accenture
  • 30. High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service Providers HARMAN Connected Services HCL Persistent Systems Wipro EPAM Global Logic Mindtree Ness Digital Engineering Cybage Pactera Cognizant Sonata Sasken Aspire Talentica eInfochips Happiest Minds Infogain Aricent Innominds ITC Infotech Infosys Scale,#ofSub-Verticalsserviced,ClientSpread Consumer Software Rating - 2016 • Capable of performing concept to Go-To-Market for the product • Formal innovation culture, resulting in IP’s and strategic innovations • Large Internet and Consumer ISVs • Capable of delivering complete product development as a true engineering partner • Reusable components IP’s built, and benefits quantified • Large Internet and Consumer ISVs • On the way into big league • Innovation frameworks resulting in tangible benefit to customers • Niche ISVs • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic ISVs, Startups R&D Practice Maturity Innovation Customer Type SOFT LAUNCH
  • 31. Semiconductor Rating – 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service ProvidersScale,#ofSub-Verticalsserviced,ClientSpread • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances R&D Practice Maturity Innovation Eco-system Connect SOFT LAUNCH Partial Participation by Service Provider Valuelabs VVDN Wipro TCS HARMAN Connected Services Altran Aricent HCL eInfochips Sasken Mindtree L&T TSTata Elxsi GlobalLogic GlobalEdge Cyient Innominds ITC Infotech Happiest Minds Infosys
  • 32. Telecommunication Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service Providers Wipro Aricent Tech Mahindra TCS Altran HCL Mindtree L&T TS HARMAN Connected Services Sasken Tata Elxsi Pactera Cognizant R Systems Global Edge EPAM Innominds Happiest Minds Hughes Systique Alten Partial Participation by Service Provider Infosys Scale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Infinite Computer Solutions Sii Poland GlobalLogic Cyient Luxoft
  • 33. Transport Rating - 2016 High Low Nurture Zone Breakout Zone Execution Zone Leadership Zone Scalability Zinnov Zones – Leading Service Providers Partial Participation by Service Provider Assystem Akka Tech Alten Scale,#ofSub-Verticalsserviced,ClientSpread • On the way into big league, delivering R&D services effectively, tear down , purpose fit labs • Generic Capability across Engg, Embedded and Software services and Niche capability in one area • Innovation frameworks resulting in tangible benefit to customers • Specific industry alliances, partnerships and membership in Global forums • R&D and PES as a focus area • Niche capability in one type of PES service (Engineering / Embedded / Software) • Innovation, if at all, in process optimization • Generic - MoUs with universities and alliances • Capable of performing concept to Go-To-Market for the product –Significant investment in Lab infrastructure • Niche capability across Engineering, Embedded and Software services • Formal innovation culture, resulting in IP’s and strategic innovations • Leadership role in alliances, leverage startups, Specific academic research, and co-creation with customers • Capable of delivering complete product development as a true engineering partner, Customer Labs • Niche capability spans across two service types and at least generic capability level in one service type • Reusable IP’s built, and benefits quantified • Alliances with Customers who are Industry Leaders R&D Practice Maturity Breadth Innovation Eco-system Connect SOFT LAUNCH Atkins Wipro TCS Tata Elxsi Tech Mahindra L&T TS Altran QuEST Global Innominds Ness Digital Engineering Cyient Infosys
  • 34. Bangalore 69 "Prathiba Complex", 4th 'A' Cross, Koramangala 5th Block, Bangalore-560 095. Phone: +91-80-41127925/6 Singapore Level 42, Suntec Tower Three 8 Temasek Boulevard Singapore 038988 Phone:+65 6829 2123 Texas 21,Waterway Ave Suite 300 The Woodlands TX-77380 USA Phone:+1-281-362-2773 Beijing Meilifang Tower 4, Entrance 4, 10/F #1003, 11 Beiyuan Shuangying Road, Chaoyang District, Beijing China 100012 ThankYou Gurgaon Office: First Floor, Plot no. 131, Sector 44, Gurgaon-122002, Phone: +91 124 4420100 California Office 3080 Olcott Street Suite A125, Santa Clara, CA 95054 Phone: +408-716-8432