Techtonic 2012: Keynote Presentation, Pari Natarajan, CEO, Zinnov

1. The CIO Organization of Tomorrow
Pari Natarajan, CEO, Zinnov

2. India market is expected to grow over the
next few years in spite of global slowdown
2012 2016
Number of Companies
in Forbes 2000 56 100+
Total SMBs in India 45 M 50 M+
Total Technology Start-
ups in India 3k 10k
Total Internet Users in
125 M 450 M
India
Total Unique Mobile
0.6 B 1B
Subscriber
Total Social Media
Users 50 M 250 M
2

3. and will result in rapid adoption of
technology
2012 2016 2012 2016
Cloud
Domestic IT $31 B $50 B Computing
$0.8 B $4.0 B
Enterprise Business
Mobility
$0.3 B $1.4 B Analytics
$0.2 B $0.6 B
3

4. Emerging global and local trends will drive
technology adoption
1 Convergence of Modern IT is creating newer opportunities
2 Software is eating the world – Disruptive business models
3 Enterprise+ is the model of the future
4 Rapid IT product innovations from Indian start ups
5 Regulations will define the boundaries of Modern IT adoption
6 Modern IT will result into a new paradigm in security
4

5. Convergence of Modern IT is creating newer opportunities
Large global companies are exploring new
growth opportunities with modern IT (1/2)
Cloud Social
• 90,000 consumers in 10 markets
• 900 campaign participants into
sales prospects
Cloud Big Data
• Real time analysis of Giga bytes of
Seismic data
• Helping explore new Oil & gas
assets and make the existing one’s
cost effective
5

6. Convergence of Modern IT is creating newer opportunities
Large global companies are exploring new
growth opportunities with modern IT (2/2)
Big Data Social
• Real time sentiment analysis from
social media including FB, Twitter,
YouTube, Publications etc.
• 50X decrease in processing sentiment
analysis and 2X improvement in
Internal Big Data Solution accuracy
Cloud Social Mobility
• Engaging with 57,000
employee worldwide
• Mobile apps to work from
anywhere and move the
business forward
6

7. Software is Eating the World
“Software is literally eating the world”
The world's largest bookseller is a software company
World’s most dominant music company is a software companies
Today's fastest growing entertainment company is a software company
The best new movie production company was a software company
World’s fastest growing telecom company is a software company
World’s fastest growing recruitment company is a software company
7

8. Software is Eating the World
Start ups are disrupting traditional industries
through modern IT
• 100,000 properties in 192 countries Challenging the
• Over USD 1 billion in valuation traditional hotel
• 10 million nights booked so far industry
• Only 4 years old
• Only 2 years old
• $30 Bn addressable market Challenging the
• 600,000 taxis in Europe as primary local transportation
market; industry
• Entering US market
• Available in over 200 cities Challenging the
• Over 20 million users traditional
• 1 new user added per second newspaper industry
• 3 Billion flips per month
8

9. Enterprise+ is the model of the future
Enterprise boundaries are redefined but
Technology still lags behind
Associations
Statutory Income Tax
Suppliers Prof.
Government Vendors Services
Infrastructure
Enterprise Large firms SMBs
Financial
Customers Institutes
Employees
Enterprise Ecosystem challenges
Manual Lack of Slow pace of Slow decision
intervention transparency transaction process
9

10. Enterprise+ is the model of the future
Multiple scenarios of “Enterprise+” can scale
Connected Cloud
AP, AR, GL Bank’s Credit
Applications Risk Model in
in the Cloud the Cloud
Track Invoice Status in
Real Time
Loan Request Directly into Bank’s
Loan Processing System
Adjusted Interest Rate
Enterprise Social Sentiments Analytics
10

11. Rapid IT product innovations from Indian start ups
Start-ups will drive IT product innovation
relevant to India market
Technology & Digital Start-ups in India
Extending Performance management
to Distributor network
30.0% Know your customer in real-time
through integration of social,
mobile and cloud technologies
70.0%
Hosted IVR and cloud telephony
services
Video Map based solution for Road
Modern IT Others navigation
11

12. Rapid IT product innovations from Indian start ups
Start-up enablement initiatives will further
improve the innovation capabilities
Microsoft Accelerator
• Access to Angel investors and
VCs
• CIOs, CMOs, Technologists and
Entrepreneurs as mentors
• Access to world class
infrastructure
NASSCOM EMERGE 50
• Recognize, celebrate, mentor and offer
crucial growth assistance to the next
batch of 50 emerging companies
12

13. Regulations will define the boundaries of Modern IT adoption
Government might influence the boundaries
of Modern IT adoption
Political unrest Social media Arab Spring
3 Mn tweets, gigabytes of YouTube content and thousands of blog posts
Empowered US Embassy
Miscreant riots
100% increase in government requests to remove search results, YouTube videos etc.
Empowered Assam
Miscreant Mobile
Rumors
Thousands of people from Bangalore, Pune and Hyderabad were forced to vacate
13

14. Regulations will define the boundaries of Modern IT adoption
Government is also pushing adoption
through regulation and other initiatives
RBI mandated that all the banks should automate the
BFSI
process of filing regulatory reports
Government plans to setup private cloud
E-Governance
infrastructure across all state data centers
Interbank Mobile Payment System (IMPS) has been
Telecom developed by NPCI to expand the scope of mobile
payments to all sectors of the population
Gujarat Chief minister interacted with the public
Politics
using Google’s Hangout – 4 million viewers
14

15. Modern IT will result into a new paradigm in security
Modern IT will present newer security and
business continuity challenges India
3rd party
Server problems in Amazon Datacenter datacenters have
completely knocked out popular websites 22% market
like Quora, foursquare and Reddit share in India
E-commerce
One of the Apple App store’s seller recently market in India is
gamed the store's sales ranking system expected to be
thereby influencing sales $200 Bn by
2025
MasterCard’s processor company, 33% of all
CardSystems Solutions risked data loss of 40 transactions in
million customers during data storage for India are made
research on transactions through electronic
means
15

16. So what do these mega trends mean to the
CIO organization?
1 Demand for business innovation from IT is increasing
2 Business groups are starting to make IT decisions
3 The size of the CIO organization is getting impacted
4 Security & compliance are becoming core to modern IT
16

17. CIOs need to align to this “techtonic” shift to
stay relevant
1 1
Build relationship with the business
Increase know how and overall
and pitch innovation driven solutions
awareness on modern technologies
aggressively
3 4
Better contract negotiation & SLA
Increase risk appetite and bandwidth
Managemnet skills for new
for modern technologies
technologies
5
More focus on motivating internal IT
Talent and managing expectations
17

18. Thank You
69 "Prathiba Complex", 4th 'A' Cross,
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Phone: +91-80-41127925/6
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Phone: +91-124- 4378211/13
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info@zinnov.com CA – 94085
www.zinnov.com Phone: +1-408-716-8432
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@zinnov TX – 77380
Phone: +1-281-362-2773