Keynote delivered by Steffen Schaefer, Head of Innovation for Mobility Management, Senior Principal at Siemens AG Urban roads are clogged; Public Transport is at its limit in many places. But demand for urban mobility is only growing. It is predicted to triple by 2050. New mobility services like car sharing, bike sharing, ride sharing are widely emerging. Demand Responsive Transport and self-driving taxi services are becoming a significant new mode in urban transport. They are all largely possible due to new (digital) technologies. Digitalization is highly disruptive to the Mobility ecosystem. The value however of Mobile Internet, Internet of Things, and Cloud Computing is very clear. Aggressive and well funded new players who understand these technologies are entering the market. Traditional main line and public transport operators, Automotive OEMs, taxi companies, and road authorities must act, otherwise they will be left behind. And transport legislation must be adapted to create a suitable framework for a new ecosystem. The large number of mobility services from various providers brings a host of options to the traveler, but also certain complexity. What apps do I need for which region? Packaging and simplification of mobility services is essential. Mobility as a Service (MaaS) will help to do so, in a model that is very similar to Telco industries. A scalable, digital mobility platform will form the backbone of all mobility infrastructure and services.

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How Digitalization enables new Mobility ecosystems
Steffen Schaefer, Senior Principal, Head of Innovation Management, Mobility Management Siemens AG
Munich. October 6, 2016

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Mobility is fundamental to modern life…
Urban mobility demand is expected to triple by 2050.
• Berlin:
• Paris:
• Rome:
• Chicago:
Individual Motor Car Traffic Public Transport
source: LTA Singapore
32% 26%
63%
59%
32% 62%
20%
16%
Urban mobility demand is expected to triple by 2050. How are we going to travel?
Modal share in major cities today:

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More recently, new mobility services have emerged, complementing the
traditional transport modes. However, they are fundamentally different...
Bike Sharing Car Sharing
Taxi Apps
EV Charging
Parking Apps
Demand Responsive Transport

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As the physical and the digital world become more intertwined, traffic peaks
in the physical world translate into peak usage of IT resources.
Digitalization in Mobility industries Travelers while on the move are ...
... looking up how
busy the road is and
if there are any
known incidents?
... finding,
booking, and
driving car
sharing vehicles ... renting
a bike
... hailing a cab
... buying
electronic
tickets
... checking
public transport
schedules,
based on real-
time data

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Loads of mobility related apps are available today through the app stores.
Users ‘just need to download and register’.
How do I find the right app for my
next trip?
How many apps will be enough?
Will all app providers deal
responsibly with my data?

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A practical example for Intermodal Transport:
Freelancer Petra commutes once a week from Vienna to Fuschl am See.
Vienna
(home)
ÖBB Railjet
Salzburg
Hauptbahnhof
Fuschl am See
(work)
4 
Car Sharing
3 2 1  Vienna
Rochusgasse
Vienna
Westbahnhof
Metro
• Marketing specialist Petra S. lives in Vienna and works as freelancer for an energy drink manufacturer.
• Petra is travelling to their headquarter west of Salzburg every week for a couple of days.
• Petra prefers the train, as she can work and read. The travel time is reliably under 3.5 hours.
• From her Smartphone or laptop, Petra can, with just a few clicks...
• ... plan and book the door-to-door journey,
• ... receive tickets and digital car keys on her Smartphone,
• ... pay for all transport means through one invoice, which she can hand in to her client and tax authorities.
SDTB

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Siemens‘ B2B-platform SiMobility Connect provides interfaces and essential
functionalities for the integration of mobility services.
Operations /
Physical Layer
Retail
Layer
Integration
Platform
Journey Planner
Customer Care
Customer Support Traveler Notification
Revenue CollectionTime TablesTraveler Frontend
(e.g. PT App & Website)
IntermodalServices
High Level Architecture SiMobility Connect
Transport Information Route Planning Transactions Billing
Mobility Services Map
Real-Time Information
Schedule Information
Journey Transactions
Traveler Authentication
Mobile Ticketing
Accounting, Billing
Revenue Sharing
Invoice Preparation
Traveler Notification Intermodal Routing
Mobility AnalyticsPartner Management Service Management
Booking / Reservation
Public Transport Routing
Road-Traffic Routing
Bike / Walk Routing Payments
Plattform Core

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Siemens has integrated mobility information and ticketing systems from
many different transport operators, in various regions.
30+ different operators of
• Public Transport
• Car Sharing
• Bike Sharing
• Taxi
• Road
• Parking
• EV Charging
in Berlin-Brandenburg
Cologne
Munich
Nuremberg
Switzerland
and other places...
Demo-App to demonstrate functionality –
Siemens focus is B2B platform

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Verkehrsverbund Berlin-Brandenburg has extended their live map with multi
modal transport data.
VBB Live Map
http://fahrinfo.vbb.de/bin/help.exe/dn?L=vs_mobilitymap&tpl=fullmap&tabApp=show
Siemens Travelnet
Companion

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Digitalization is highly disruptive to the existing Mobility ecosystem.
The whole industry is going through a huge change.
• Digitalization is highly disruptive to the existing Mobility ecosystem
 New mobility services like car sharing, bike sharing, ride sharing are emerging
 Demand Responsive Transport is becoming a significant new mode in urban transport.
 Public Transport must step up to become more user friendly from digital perspective
 The value of Mobile Internet, Internet of Things, and Cloud Computing is real
 a scalable mobility platform will form the backbone of digital infrastructure
• Aggressive new players are entering the market.
• Traditional players like main line and public transport operators, old-school Automotive OEMs, taxi
companies, road authorities, must act in order not to be left behind
• Transportation legislation must be adapted to create a suitable framework and ecosystem

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Thank you for your attention.
Any questions?
Steffen Schaefer
steffen.schaefer@siemens.com
Mobile: +49 174 177 0667