ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.

1. An Appstore with a twist!
Play It Small Play It Mobile

2. Introduction
Consumer behaviour is changing the way that online
digital media is being acquired and consumed.
ZGroup-Mobile (ZGM) is introducing a new business
model to mobile operators that addresses these new trends
and ensures that growth in the gaming business
does not slow down but accelerates!

3. Index
• Introducing ZGroup-Mobile
• Current consumer trends regarding the online
consumption of digital media
• ZGM’s new business model that adapts to these new
trends
• The ZGM Appstore
• The ZGM Proposal for partner
• Key components of project plan and timings
• Q & A

4. • The company was established in February 2002 as a pioneer developer in mobile
games/apps. Became a publisher of mobile content in 2005.
• ZGM is a leader in the mobile content publishing business.
• ZGM has one of the biggest catalogue in the industry. +800,000 games and
applications on different platforms.
This includes:
 Games: +600,000 games: different genres including branded games,
multiplayer games, Bluetooth games, 3G games, Hollywood games,
Bollywood games. . . etc.
 Applications: +200,000 applications: browsers, dictionaries, chatting,
educational, health and beauty, business, social, books, services, travel. . .
ZGroup-Mobile

5. 5,928,000, 38%
1,872,000, 15%
4,992,000, 32%
468,000,…
2,340,000, 12%
Other Mobile Content
Ringtones 38% Wallpapers 15% Videos 32% Themes 3% Animations 12%
ZGroup-Mobile

6. ZGM covers most platforms including Android, BlackBerry, iPhone and Windows
Phone with the best premium games and applications.
ZGM – Platform Supported

7. Consumer trends regarding the online acquisition
and consumption of digital media

8. “As you look at our North American media growth rates, one thing that
we are seeing is certainly a shift from a textbook standpoint, from
purchase to rental,” Amazon CFO Tom Szkutak told analysts on
Thursday.
“More customers also are renting rather than buying digital media”,
Szkutak said.
… Amazon has made streaming media so easy that the practical
incentive to buy diminishes….. You never really have to “have” it.
http://www.wired.com/2014/10/apple-amazon-problem-people-dont-
want-buy-stuff-anymore/
Current consumer trends - Amazon

9. The Wall Street Journal, citing anonymous sources, reported that digital
music sales on iTunes had declined 13 percent to 14 percent since the
start of the year. This worries the music industry, the Journal said,
because Apple is the world’s biggest seller of music.
If fewer people are buying music from Apple, fewer people are probably
buying music, period. The reason is obvious, and much as with Amazon,
it’s a problem Apple is largely responsible for creating. The rise of
streaming music apps wouldn’t be possible without powerful, portable,
connected digital devices that have access to significant bandwidth for
transferring data quickly
http://www.wired.com/2014/10/apple-amazon-problem-people-dont-
want-buy-stuff-anymore/
Current consumer trends - Apple

10. Tencent’s provisional results were reported in the Business Day
newspaper in September 2015
“Smartphone games, a priority for the company as it seeks to offset
declining popularity of PC gaming, appeared to be hardest hit. Mobile
gaming revenue grew by only 11% year on year……………….
Growth is well below expectations…
Current consumer trends - Naspers

11. • The main business model for games is pay-per-download.
• Advergaming is also popular. Users hate advertisements as it
consumes their bandwidth! To get rid of it they have to pay so we get
back to pay-per-download model!
• In-app purchase is popular (but less so) but many users complain that
it is more expensive than pay per download.
• In many cases users have to buy 4 or more different applications
before they find the one application that they enjoy.
• Users want to try and replace applications quickly without it costing
them a lot of money!
Current consumer trends - Gaming

12. • The current model is not suitable to the mass market who purchased
a phone for only 60USD!
• All existing gaming purchase options are expensive!
• Users are unable to explore and have fun with the store. They
always have to pay and they take more time to buy a product.
• Users go to piracy sites.
• All of the above means less income to operators and less value for
money for end-users!
• Something has to change!
Current consumer trends - Gaming

13. ZGM’s new business model that
adapts to these new trends

14. • Mobile games/apps are becoming an essential part of the daily lives
of up to 40% of mobile users.
• Smartphones are cheap and prices continue to fall.
• Pay per download model is no longer suitable: You cannot expect a
user who paid 60USD for a phone to pay up to 2USD for a game
or an app!
• Pay per download model is obsolete!
• ZGM will provide the partner with a tailored appstore for it to run and
manage based on a flat subscription model.
ZGM’s Solution for Operators and Users

15. • The "Eat it all" model.
• It addresses the new trends in consumer behaviour
• A subscription/rental option for gamers. The target market is the
mobile users between the ages of 16 and 42.
• Users can download as much as they want during the subscription
period.
• The subscription can be as low as 2USD per month.
• ZGM is offering an appstore with thousands of games/apps on a
weekly/monthly subscription basis.
ZGM’s Solution for Operators and Users

16. Introducing the ZGM appstore

17. Store Specifications

18. • Ability to localize the store & mobile app to local language.
• The Appstore will be accessible from the web and mobile.
• The content in the store will be chosen wisely from our huge catalog to
be specific to the targeted market.
• Surely we will find lot of suitable content for the targeted market since
we have huge number of games/apps which help us find new content
every while to add and keep the user attracted to explore the treasure
every time he subscribe to the store.
• It integrates with different payment methods: premium SMS, USSD
payment, credit cards ..etc.
Store Specifications

19. • Profile building for users is enabled.
• The store will be like a future HUB between developers and users.
Users can post ideas on the forum and local developers can implement
them into apps and upload them to the store
• The store have a local category that might be interesting/relevant only
to people in one country
• There is a native android/iPhone mobile application.
Store Specifications

20. Store Content

21. • There would be special package for special occasions (like package for the
Xmas season, valentine. . . Etc.)
• Encourage local developers to add apps to the store!
• Multiple pricing points are possible (weekly/monthly).
• Store content will be updated on a weekly basis (50 new games added).
• All mobile apps will be automatically updated to latest versions.
• Store will start with a package of 2000 to 3000 apps.
• Users can rate the content in the store which help us find the suitable content
to the market and keep it in the store while changing those who get low
rating.
Store Content

22. The following categories are available:
• Sport: mostly games and some apps for the sport addict
• Kids: 4-10 years old.
• Education: for universities and students targeted
• Teens/boys
• Teens/girls
• Women
• Men
• The Elderly
• Business: for companies
• Religious: for church groups
• Lots more….
Store Content

23. The ZGM Proposal

24. Key responsibilities – ZGM
• All contractual and other arrangements with developers and for
the continued maintenance, quality and growth of the appstore
• The design, development, production and performance of the
games and other apps and the appstore.
• The legal protection of its trademarks, trade names, copyrights
and patents.
• Enable the partner to run the appstore and control it and to
change and activate/deactivate products for customers.
• The technical operation of the appstore, games and other apps,
including such issues as hosting, updating and operation.
The ZGM Proposal

25. Key responsibilities – Partner
• Active promote, market and support the appstore to existing and
new subscribers
• Bill, activate, collect subscriptions, provide credit management
services, deactivate non-payers and provide customer care services
to appstore subscribers.
• Assist ZGM locally with the legal protection of ZGM’s
trademarks, trade names, copyrights and patents.
The ZGM Proposal

26. Key responsibilities – Partner
• Periodically communicate to ZGM on matters relating to market
conditions, sales forecasting, product planning and updates,
promotional and marketing strategies and content.
• Provide monthly reports on the performance of the appstore and
provide financial reconciliations supporting the monthly remittance
of net subscriptions to ZGM.
The ZGM Proposal

27. Activity
Responsibilities
ZGM Partner
Customisation R C
Branding R C
Hosting R I
Marketing I R
Payment collection C R
Supplying with content R C
Selling I R
Tech support R I
R: Responsible A: Accountable
C: Consulted I: Informed
ZGM Proposal – Responsibility Matrix

28. Key commercials
- Revenue share model: ZGM shares 50/50 with the partner on net income after
subtracting the costs of marketing (that partner pays) and the costs of hosting
(that ZGM pays). This provides a equitable and balanced relationship.
- Partner once-off investment: There will be once-off setup fee for to launch the
store. This is paid to the developers to guarantee that content on the store will
be reserved and maintained on the store! This is to ensure that developers do
not withdraw their games/apps from the store after all advertising and the costs
of other efforts in setting up the store and the business by both parties have
been incurred.
The ZGM Proposal

29. • Finalize contract
• Other key tasks
Task Duration Responsibility
Business Study 3 days ZGroup-Mobile
Negotiation 3 days Both
Signing Contract 3 days Partner
Games/App
Selection
7 days
Both
Branding of the
store
7 days
Partner
Billing Integration
(SMSC or USSDC)
4 days
ZGroup-Mobile
Early Launch
(Beta)
15 days
Both
Official Launch 30 days Partner
Key components of project plan & timing

30. Questions & Answers

31. Office: Riad El Solh Square, Esseily Building 7th floor, Beirut, Lebanon.
Tel: +1 (504) 233-2335
www.zgroup-mobile.com or www.zg-m.com or www.zgmob.com
Emails:
 Mr. Jan Sharbel (Product Manager of AppStore): jan@zgroup-mobile.com
 Mr. Zaher Tello: zaher.tello@zgroup-mobile.com
 Ms. Nadia Rezq: nadia@zgroup-mobile.com
 Mr. George Shareef: goerge.shareef@zgoup-mobile.com
 Mr. Paul Khatib: paul.khatib@zgroup-mobile.com
Contact Us

32. Thank You