The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
11. Marketing is about doing things for people.
Not about saying things to them.
12. Social media is a place to do things for customers.
Not just another place to say things to them.
13. The Vitrue 100 Social Media Index.
Designed to capture a brand’s share of voice on the social web.
The Vitrue SMI calculates scores about the brand’s social conversations. We apply a series of algorithms to
reflect the frequency of usage, the size of the social media environment, and the magnitude of the
conversation. The result is a single numeric score for each brand: the Vitrue Social Media Index (SMI).