Zenel Batagelj

Slovenia Slovenia

partner at VALICON, Marketing Consulting & Research

Advertising / Marketing / PR

Branding & analytics expert, constructing bridges between hard & soft, big & small Specialties: BRANDING AS THE CORE OF EVERY BUSINESS brand identity & architecture, brand vision using brand archetypes, brand equity & valuation MARKETING = BUSINESS STRATEGY segmentation, positioning, innovation, pricing, marketing research CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE analytical CRM, profiling, data-fusion, marketing automation, network analysis, NEWMR SURVEY METHODOLOGY consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...