1. SPRING/SUMMER 2012 thinkubik.com
FEATURE STORY
International Auto Show
Circuit a true success
2012 was the year of new products, new messaging and new design. kubik
goes above and beyond for our auto show clients... READ MORE
Our News
Amsterdam Bayer CropScience Schneider Electric
Commercial Auto Show is on the cutting edge tells their story
Volvo Ocean Race 2012: an SPX: Where Ideas Meet Dead Seas Scrolls Pompeii: Life and Death
extraordinary race and client Industry
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

2. EXHIBITS
kubik’s idea for Nissan’s
Innovation
Nissan’s direction was clear: translate its “Innovation for All”
corporate campaign into its exhibit program. To succeed,
this exhibit had to embody Nissan’s commitment to
industry-leading innovation, both in its flagship models and
its vehicle lineup.
kubik translated this directive into a single line, a rectilinear
ribbon of sorts, which represented the idea of innovation.
Sometimes horizontal, sometimes vertical, the ribbon ran
through the entire exhibit—signifying the innovation that
runs through every Nissan product. Visitors journeying
along the ribbon experienced feature vehicles, technology
stories and interactive displays.
By utilizing fabric elements for a portion of the structure,
kubik reduced the weight and shipping bulk of the exhibit—
which translated into multiple cost efficiencies.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

3. EXHIBITS
EXHIBITS
Cadillac is a luxury
experience
Cadillac required an exhibit that merged its
design vision with the functionality required
on the auto show circuit. kubik’s expert
engineering and fabrication delivered. The
resulting environment remained true to the
design by MacLaren Momentum—yet was easy
to assemble and transport.
The design integrated a pair of 40’ long by 20’
high structures comprised of angled panels that
resembled the cut facets of a gemstone. Elegant
finish materials included glass, mesh, fabric, tile,
leather, steel and mirror. Structural components
were both sturdy and lightweight. Two “kits” of
properties were fabricated to accommodate a
rigorous show schedule.
The exhibit brought the client’s vision to life
while fulfilling all logistical and functional
criteria.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

4. EXHIBITS
EXHIBITS
Hyundai adds European flair
Hyundai’s theme, “Well Engineered” embodied the challenge to adapt its global design
standard to meet the needs and challenges of the North American market. This included
elevating the brand experience to reflect the quality of Hyundai’s well-engineered,
increasingly more upscale line.
Every aspect of the exhibit was purposefully selected to convey commitment to quality and
innovation. kubik upped the ante with the addition of a full raised floor inlaid with black,
blue and gloss-white surfaces. Walls and identity structure were built from tension fabric
applied over cost-saving, lightweight metal frames. Infusion of Hyundai blue LED lighting
throughout the space symbolized continuity of engineering. The visitor experience included
displays that communicated technology stories—and a gallery of Hyundai achievements.
The well engineered and detailed exhibit reflected Hyundai’s high standard of quality.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

5. EXHIBITS
New exhibit concept was a great
success for the Amsterdam
Commercial Motor Show
Amsterdam RAI, recently awarded as the world’s best conference venue,
successfully re-staged the Commercial Vehicle Show this year. Based on a uniform
exhibit design by kubik, truck and van manufactures were offered a cost-effective,
all-in-one exhibit package. European brands, such as Mercedes-Benz, Volvo,
Renault, IVECO, Scania, MAN, Volkswagen and DAF signed-up for this attractive
deal. Twenty three individual automotive exhibits, occupying four exhibition
halls, covered more than 22,000 square meters of exhibit space with over 46,000
visitors attending during five show days in April. The European Motor Show’s next
edition has already been announced for 2014.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

6. EXHIBITS
Bayer CropScience is
on the cutting edge
Brand image and flexibility were MacLaren
Momentum’s chief directives when it reached out to
kubik to create an in-line exhibit for Bayer CropScience.
Bayer required a sleek and contemporary exhibit—
with modular construction.
A unique sheen was created by finishing custom
millwork with pearlescent automotive paint. Bayer’s
green and blue logo glowed against white towers
located at either side of the exhibit, an effect created
by rear-lighting 3D plexi letters. Rear-lit fabric
graphics gave the exhibit additional pop. Meanwhile,
modular components accommodated in-line floor
plan options up to 10’ x 40’ and a finished backside
ensured that the exhibit could also be used in island
configurations.
Both Bayer CropScience and MacLaren Momentum
delivered rave reviews, saying the finished exhibit is
as beautiful as it is versatile.
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7. EXHIBITS
EXHIBITS
SPX: Where Ideas
Meet Industry
SPX’s objective was to make itself known as the
parent company behind a dozen well known,
industry-specific manufacturing brands. The
challenge was to design a clean and visually
consistent exhibit that would communicate this
positioning while showcasing SPX’s wide range of
brands and products.
kubik found inspiration from the green “X” in SPX’s
logo—actually two green chevrons meeting—
and in the company’s tagline, “Where ideas meet
Industry.” Converging angles throughout the
exhibit reiterated this messaging while fields of
green visually linked exhibit components to the
logo creating a clean and open environment
exuding an ambiance of professionalism. Use of
printed fabric panels also minimized costs. As a
result, SPX communicated its parent company
status with style and elegance.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

8. ENVIRONMENTS
Schneider Electric
tells their story
After merging several facilities into one head office,
Schneider Electric decided it was time to create a
means to tell its story to visitors. The solution took
the form of a three-space experience: a showroom,
executive boardroom and enlivened reception area.
kubik branded the space with liberal use of Schneider
Electric green accents. White walls and bright light
minimized the gray, industrial look of the equipment
while raised white-on-white icons added texture to
the walls. Execution required careful adherence to fire
codes and integration of ventilation for equipment.
Shadow-box framing and a removable grill at the
rear of the equipment facilitated mounting without
having to drill through the wall panels.
Schneider Electric’s ROI was 100% in the first month
of sales. Needless to say, Schneider Electric is thrilled
with kubik and their new visitor meeting facilities.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

9. EVENTS
VOLVO Ocean Race
CAMPER constructs unique presence at PUMA starts in Sport and
Volvo Ocean Race Village ends in Fashion
PUMA leveraged the name of its boat—Mar Mostro (Sea Monster)—to
Camper, a leading Spanish footwear and apparel company, wanted
create a memorable presence at the ten worldwide Race Villages along
sailing fans to take note of its sponsorship of Emirates Team New
the course of The Volvo Ocean Race. PUMA’s retail and hospitality space,
Zealand participating in the Volvo Ocean Race. This goal was realized
created from four forty-foot shipping containers, conveyed an urban,
through a dynamic pavilion experience within the Race Village.
industrial feel. A supersized Mar Mostro attracted attention by reaching
Renown designer Shigeru Ban utilized cardboard paper tubes to create
his tentacles out from the rooftop. The experience included retail and bar/
a sustainable and recyclable circular pavilion that resembled a Roman
club space, with live events that included exercise classes, concerts and
temple. Modular fabrication ensured ease of shipping and re-assembly
radio broadcasts. Social media activity was triggered by a photo booth
at each of four event locations across the globe. Inside, visitors enjoyed
where visitors photographed themselves surrounded by Mar Mostro’s
hospitality and learned more about the Camper sailing team before
tentacles. In Alicante alone, over 7,000 visitors attended PUMA special
finally encountering Camper’s especially designed Volvo Ocean Race
events. Retail sales exceeded target and over 6,200 visitors spread the
sailing shoes collection.
word via social media.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

10. MUSEUMS
Dead Seas Scrolls - Life and
Faith in Biblical Times
Commissioned by Discovery Times Square and designed by Ralph
Appelbaum Associates; this one-of-a-kind 8000 sq. foot traveling
exhibition debuted in the fall of 2011 and features over 500 never-
before-seen artifacts from biblical times. A pre-show theater
and narrated introduction gives way to the largest collection of
artifacts ever assembled including actual remnants of the Dead Sea
Scrolls. Described in The New York Times as “Stunning…Jarring…A
provocative new exhibition…” Maltbie was responsible for the
fabrication and installation of the exhibits.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

11. MUSEUMS
Pompeii:
The Exhibit - Life and Death in the Shadow
of Vesuvius
Designed by Ralph Appelbaum Associates, the traveling show opened at Discovery Times Square in
the spring of 2011. The immersive environment chronicles the events leading up to and the aftermath
of the epic volcanic eruption 2000 years ago. With over 250 artifacts; some of which have never been
displayed, as well as the largest collection of body casts; this 5000 sq. foot exhibition was described as
both “fascinating and chilling” by Newsday magazine and was awarded the 2011 Creativity International
Award for Environmental Graphics. Maltbie was responsible for the pre-production, fabrication and
installation of all exhibits.
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© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.