Owning a brick and mortar business doesn't excuse you from learning some digital marketing. You need local SEO (search engine optimization) to get your business in front of new customers in your area exactly at the moment they are looking to research their next purchase and make buying decisions. Now is the time to optimize your website for local search! Mastering local SEO for your small business WILL bring you new customers and get you a higher return on investment than just about any other marketing activity you can do. Ready to take your local marketing to the next level? The "Local SEO for Brick and Mortar Business" guide teaches you how to get your business to the top of local search results. Learn how to optimize your online marketing to reach customers in your area and use the bonus resources to dig deeper and get it done right. FREE DOWNLOAD: http://bit.ly/2osyJqe Local SEO for Brick and Mortar Businesses Guide I hope you find this post helpful, and I thank you for sharing it with others who will find it useful.

1. Local SEO
for Brick
& Mortar
Businesses
On-Page & Off-Page
SEO Tactics
WWW.REPUTATIONLOOP.COM

2. 4 SEO vs Local SEO: What the difference?
7 Ranking Higher in Local Search
8 Home Page
9 Location Pages
10 URL's
11 Content
12 Meta Descriptions and Title Tags
14 Google and Off-Page SEO
15 NAP - Name, Address & Phone
17 Customer Reviews
19 Google My Business
Local SEO
for Brick
& Mortar
Businesses
Local SEO
for Brick
& Mortar
Businesses
ON-PAGE SEO
OFF-PAGE SEO
RESOURCES:
"The Who What & Why of Business Listings and Citations" pg 16
"Three Ways Customer Reviews Improve SEO" pg 18
"How to Optimize Your Google My Business Listing" pg 20
Page

3. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Do you have a business that serves one or
several local areas? Regular website SEO
won't bring the impactful results that ensure
you are seen by new customers.
Your search engine marketing efforts
should be focused on local SEO for brick and
mortar businesses.
3

4. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Local SEO uses geographical keywords and designators that let search engines
know your business is highly relevant in local search results.
Optimizing for local search lowers competition for the top spots in search results
because you are competing only with businesses within a certain radius of your
geographical location.
What is the difference between everyday
SEO and Local SEO for brick and mortar
businesses?
4

5. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Mastering local SEO involves
executing a handful of on-page and
off-page SEO task that optimize
your website for long-term local
search visibility.
When done right, it helps search
engines and search users find, sort
and prioritize your most important
information such as location,
services, and benefits.
On-Page
SEO
Off-Page
SEO
5

6. ON-PAGE
SEO
Local SEO for
Brick & Mortar Businesses

7. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Terms like “site architecture” and “website organization” describe the proper
structuring of your website for optimal results and as a small business owner
focused on getting customers in the door of physical locations, you will want to
focus on structuring your website to highlight your location and services.
Rank higher in local search results on Google and
other search engines by location optimizing your
web pages, creating a logical website structure,
and utilizing proper tagging and descriptors in
content, URLs, and metadata.
7

8. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Your home page is called “Home” for a reason. Ensure all important pages are
clearly part of your home page navigation. Search engines look for you to build
out logically from your homepage so make sure your best stuff (top selling
products, most popular services, testimonials) are there with easy to use
navigational links.
On-Page SEO for Better Local Search
Home Page
8

9. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Each of your locations should have its own page. By having a dedicated page for
each location, you provide helpful links with location-specific information that
internet searchers are looking for.
On-Page SEO for Better Local Search
Location Pages
Add searchable elements such as address, phone number, and written
directions in text (not inside an image, ad, or logo) & an interactive Google
map for directions to your locations as location optimized content.
Click here for
Instructions to
add Google Maps
to your website

10. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Put your main keyword (product or service) and location in your URLs.
Nobody loves a super long URL, but this is the easiest and most effective local
SEO you can implement. If your domain name does not contain your business
name, get your business name or specialty and geographical designator in the
URL of your web pages.
On-Page SEO for Better Local Search
URLs
BEST URLwww.SmilesDallasDentist.com
www.Smiles.com/dallas-dentist-home OPTIMIZEDURL
10

11. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
SEO-effective content to put on your website:
On-Page SEO for Better Local Search
Content
Content that describes products or services and Frequently Asked Questions.
Helpful content that is keyword rich, and properly titled with location and
keywords in headers (H1-H2), that solves customers problems.
Blog posts, videos, images, and event calendars, all properly tagged.
Content properly tagged with location and keywords adds to your
"searchability" and gives you a competitive edge over weaker websites.
11

12. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Each page of your website has metadata and a meta description where you have
the opportunity to use keywords, title tags, and image tags to help search engines
understand what your web page is about. Your meta data and title tags should
include the keyword you are trying to rank for, as well as your city and state.
On-Page SEO for Better Local Search
Meta Descriptions and Title Tags
Metadata are the words that appear beneath your hyperlinked page title
(title tag) in search results and explains what a web page is about.
CLICK to learn how
Meta Descriptions &
Meta Data show up
in search results

13. OFF-PAGE
SEO
Local SEO for
Brick & Mortar Businesses

14. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Off-page SEO signals let Google search engines and customers know you
are an open business, located in a search user’s area, that has been tried and
reviewed by real life customers.
It is very important that you have off-page signals
that let search engines know what you do, where
you are located, and that you are a legitimate
business.
14

15. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Accurate business listings and citations are the foundations of your local search
optimization campaigns. Your Name, Address, and Phone Number (NAP) has to
remain consistent across the internet, or search engines will distrust the accuracy
of your information, or even your existence, and drop you in local search ranking.
Off-Page SEO for Better Local Search
N.A.P. - Name, Address & Phone Number
Business listings management covers hundreds of directories but there are extremely cost-
effective ways to automate the management of your business listings. CLICK HERE to automate.
15

16. LEARN MORE
Learn more about the importance of consistent
NAP, business listings, and citations and their effect
on search rankings.
"The What, Why & How
of Business Listings and
Citations"
CLICK HERE to read.
16

17. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Gathering, posting and promoting user-generated content such as customer
reviews is a powerful way to affect local search engine results positively.
Customer reviews also provide the trust-building social proof that customers
need to choose new products and service providers.
Off-Page SEO for Better Local Search
Customer Reviews
How do you get a customer review management system that automatically reaches out to your customers to
gather feedback, alerts you of unsatisfied customers before they leave bad reviews online, and sends your
happiest customers to post their positive reviews online where they matter most? CLICK HERE to see how.
17

18. LEARN MORE
Learn why you should prioritize promoting the
trust-building social proof customers are looking
for in the form of customer reviews and ratings.
"Three Ways Customer
Reviews Improve SEO"
CLICK HERE to read.
18

19. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Google likes to keep things in-house as much as possible, so it favors its own
accurate and current business listings in verified Google My Business accounts
when giving local search results to its users.
If you want any chance of showing up in the life-altering Local 3-Pack which
prominently displays athe top three most relevant results for local search, or in
the Knowledge Panel when people search for your business, you have to verify
and optimize your Google My Business listing (preferably great reviews).
Off-Page SEO for Better Local Search
Google My Business
19

20. R E P U T A T I O N L O O P
LEARN MORE
Learn 7 ways to optimize your Google My Business
listing to rank higher in search, show on Google
Maps, and get a shot at making the LOCAL 3-PACK.
"How to Optimize Your
Google My Business
Listing"
CLICK HERE to read.
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21. LOCAL SEO FOR BRICK & MORTAR BUSINESSES
Are you gathering and posting five-star customer reviews and testimonials on
your site as well as top review sites?
Have you claimed, verified and optimized your Google My Business Listing?
Do you have a business blog with useful localized content to show your expertise
and give the search engines more content to index and provide in search results?
Have you verified and corrected all your online business listings?
If you don’t like where your business is ranking in local
search results then now is the time to use these Local
SEO for Brick and Mortar Businesses tips.
What are you waiting for?
New customers are searching for what you are selling RIGHT NOW!

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