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Market Research
Hip Hop magazines
                  Hip Hop



Magazines
Vibe
The purpose of the bare and             There is a clear theme of black and
plain background is to make             white, which gives the magazine a
the model stand out from                classy and pure look. The only colour
the rest of the magazine and            used is the heart on kanye’s jacket
make It the main attraction             which makes the stands out on the
                                        page and looks strong and vibrant.
Vibe magazine looks at
fashion and music and the               The use of the V in the background
image of Kanye's west fits              brands the magazine and tells you
into both categories.                   that it is Vibe even though it is not
                                        on the front cover.
The Font and style of the
words ‘features’ and                    The boldness of the word ‘contents’
‘Fashion’ makes them stand              stands out from the grey dull colours
out so the reader can easily            of the rest of the page and makes it
identify the types of articles          highly visible.
in the magazine the font
also makes the magazine
looks classy.
Hip Hop
Page has three main colours               Articles are written in bold
probably sticking to the                  capitals with a little info
theme set on the front page.              beneath them in lower case
                                          this again makes the articles
                                          stand out from the rest of
The lack of bright colours                the magazine and make
and clutter makes it so the               them easily distinguishable.
image is the main focus on
the page as the article about
the image is also the main
focus in the magazines
                                          Page numbers are displayed
                                          in red with the articles
                                          written in black clearly
Only having three main                    distinguishing between the
colours makes the page have               two.
a minimalistic look to it.
Conclusions
In both contents pages there is a very dominant image which is linked to the main
article in the magazine. All articles are shown down the right hand side of the
magazine suggesting this is where it would be best for me to feature them should I
decide to make a hip hop magazine.
Indie/
            Alternative

Magazines
NME
Articles are categorised into         The placing of the magazine
News, Radar, Reviews, live!,          title ‘NME’ on the page gives
Features making the page              the page an identity and
organised and well laid out.          tells you that it is from that
                                      magazine even though you
                                      are at looking at the front
Main image on the page is             page.
linked to the main article in
the magazine and also the             Articles are written in bold
main image on the front               capitals with a info beneath
page.                                 them in lower case this
                                      makes the articles stand out
                                      from the rest of the
Page numbers are displayed            magazine and make them
in red with the articles              easily distinguishable.
written in black clearly
distinguishing between the            An offer is shown at the
two.                                  bottom of the page to try
                                      and draw readers into
                                      subscribing to there
                                      magazine.
Q
Having Q in the top left hand
                                    Articles are written in bold
corner gives the page an
                                    capitals with a info beneath
identity and tells you it is
                                    them in lower case this
from that magazine even
                                    makes the articles stand out
though you are not on the
                                    from the rest of the
front cover.
                                    magazine and make them
                                    easily distinguishable.
Articles are displayed on the
left hand side of the
magazine this breaks                Page numbers are displayed
conventions from all the            in red with the articles
other magazine front covers         written in black clearly
I have looked at.                   distinguishing between the
                                    two.


Main image on the page is
linked to the main article in       Articles are categorised into
the magazine and also the           Features, Every Month and
main image on the front             Review making the page
page.                               organised and well laid out.
Conclusion
In indie/alternative magazines the page is magazines title is always shown on the
top left this means if I was to do this genre of music for my magazine i would have
to feature this. Also the main and sometimes only image on the page is always of
the featured article .

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Market research (contents)

  • 2. Hip Hop magazines Hip Hop Magazines
  • 3. Vibe The purpose of the bare and There is a clear theme of black and plain background is to make white, which gives the magazine a the model stand out from classy and pure look. The only colour the rest of the magazine and used is the heart on kanye’s jacket make It the main attraction which makes the stands out on the page and looks strong and vibrant. Vibe magazine looks at fashion and music and the The use of the V in the background image of Kanye's west fits brands the magazine and tells you into both categories. that it is Vibe even though it is not on the front cover. The Font and style of the words ‘features’ and The boldness of the word ‘contents’ ‘Fashion’ makes them stand stands out from the grey dull colours out so the reader can easily of the rest of the page and makes it identify the types of articles highly visible. in the magazine the font also makes the magazine looks classy.
  • 4. Hip Hop Page has three main colours Articles are written in bold probably sticking to the capitals with a little info theme set on the front page. beneath them in lower case this again makes the articles stand out from the rest of The lack of bright colours the magazine and make and clutter makes it so the them easily distinguishable. image is the main focus on the page as the article about the image is also the main focus in the magazines Page numbers are displayed in red with the articles written in black clearly Only having three main distinguishing between the colours makes the page have two. a minimalistic look to it.
  • 5. Conclusions In both contents pages there is a very dominant image which is linked to the main article in the magazine. All articles are shown down the right hand side of the magazine suggesting this is where it would be best for me to feature them should I decide to make a hip hop magazine.
  • 6. Indie/ Alternative Magazines
  • 7. NME Articles are categorised into The placing of the magazine News, Radar, Reviews, live!, title ‘NME’ on the page gives Features making the page the page an identity and organised and well laid out. tells you that it is from that magazine even though you are at looking at the front Main image on the page is page. linked to the main article in the magazine and also the Articles are written in bold main image on the front capitals with a info beneath page. them in lower case this makes the articles stand out from the rest of the Page numbers are displayed magazine and make them in red with the articles easily distinguishable. written in black clearly distinguishing between the An offer is shown at the two. bottom of the page to try and draw readers into subscribing to there magazine.
  • 8. Q Having Q in the top left hand Articles are written in bold corner gives the page an capitals with a info beneath identity and tells you it is them in lower case this from that magazine even makes the articles stand out though you are not on the from the rest of the front cover. magazine and make them easily distinguishable. Articles are displayed on the left hand side of the magazine this breaks Page numbers are displayed conventions from all the in red with the articles other magazine front covers written in black clearly I have looked at. distinguishing between the two. Main image on the page is linked to the main article in Articles are categorised into the magazine and also the Features, Every Month and main image on the front Review making the page page. organised and well laid out.
  • 9. Conclusion In indie/alternative magazines the page is magazines title is always shown on the top left this means if I was to do this genre of music for my magazine i would have to feature this. Also the main and sometimes only image on the page is always of the featured article .