42. You are studying the experience of
visitors to the city of Cleveland. Who
will be the ideal candidate for
extreme visitors to Cleveland?
Friday, February 19, 2010
68. Interview the person next to you to
understand how he/she uses the address
book on his/her mobile phone. Ask the
person how he/she used it last time and
why? Ask why ïŹve times to see what you
can learn about the personâs address
book us and innovation opportunity.
Friday, February 19, 2010
81. You are writing a movie script.
Imagine what scenes come before
and after the picture that you will
see next? Use the questions that
you learned to ask earlier.
Friday, February 19, 2010
87. âJane is a part-time MBA student with a 3-year
old boy. She is recently divorced and wants to do
well for her study and work. On the night we met
her, she was already late for her team meeting
because her babysitter was sick. She rushed to
the campus shuttle bus station, but there was no
sign of the bus. She is frustrated because she
may be seen as a free rider by her teammates as
she was late few times already. She tried to call
her teammates, but they did not answer her call.
It seems that the cellphone signal does not reach
them when they are in side the buildingâs
stainless roof.â
Friday, February 19, 2010
127. looking for
plausible alternative
Friday, February 19, 2010
128. âThere are those that look at
things the way they are, and
ask why? I dream of things
that never were, and ask why
not?â
Robert F. Kennedy
Friday, February 19, 2010