3. Who we are
Yvonne
• Principal UX Designer, Intuit
• Mobile Product Lead & Strategist
• Accessibility Advocate
• Background at University of Texas’
Accessibility Institute
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Samantha
• Head of Design and Research Studios, Intuit
• Global Co-Leader, Special Needs & Abilities
Employee Network
• President, Board of Directors, Adaptive Sports
and Recreations Association, San Diego
6. What is a disability?
Disability
“...physical or mental
impairment that substantially
limits one or more major life
activity.”
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• Vision
• Movement
• Thinking
• Remembering
• Learning
• Communicating
• Hearing
• Mental Health
• Social Relationships
Types of disabilities
7. Why should I care?
15% of the world’s
population (approximately
one billion people)
experience some form of
disability, and each of us will
likely encounter some form
of disability in our lives.
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8. There are also many legal rules and regulations
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1990: Americans with Disabilities Act (ADA)
1998: Section 508
1999: WCAG 1.0
2008: WCAG 2.0
2010: 21st Century Communications and
Video Accessibility Act (CCVA)
9. Quick statistics on vision alone
1.3 million Americans have legal
blindness
More than 3 million Americans have
low vision
One in six Americans (17%, 16.5
million), 45 years and older, have some
form of vision impairment even when
wearing glasses or contact lenses
Vision impairment increases with age
(21%, age 65 and older)
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11. How can we keep accessibility in mind
when making decisions about the things we
build for the public?
12. Empathy is key
Understanding disabilities, practicing accessibility, and
designing inclusively begins with getting deeply rooted in
customer empathy.
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13. Empathy vs. Sympathy
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https://www.youtube.com/watch?v=1Evwgu369Jw
Empathy
“the ability to
understand and
share the feelings
of another.”
15. Auditory
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With the noise canceling
headphones (or with cotton balls in
ears), try:
• Listening to what your neighbor
is saying
• Watching a video on your
Facebook feed
• Lip reading what we are saying
16. Mobility
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Using the limiting gloves, try:
• Opening and closing the Ziploc bag
• Taking a picture with your phone
• Writing your name or drawing
something on a piece of paper
17. Vision
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With a pair of simulator goggles,
try:
• Reading this slide
• Reading Hamlet
• Finding Waldo
• Reading the signs in this room
• Shaking your neighbor’s hand
19. Choose your own empathy experience
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Wearing a pair of blindfolds, limiting
gloves, or cotton balls or all of them
together, try:
• Making a phone call or sending a text
• Taking a selfie
• Draw your journey from home to
SXSW in the flipbooks provided
20. Table discussions
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What was your experience like?
How did you feel?
What were some of the challenges you faced?
How has your perspective changed?
What might you do differently moving forward?
21. Examine life scenarios
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How would you:
Travel to your next destination?
Order your meal at a café or restaurant
or food truck?
Shop for groceries?
Use the restroom?
Read a book?
Write a letter?
31. Leverage common built-in accessibility features
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Text-to-speech
Speech-to-text
Pinch and zoom
Text magnification
Alternate gestures
Custom ring and vibrations
Color or brightness contrast
Haptic feedback
34. Next steps beyond
this workshop
Understand that people with
permanent disabilities live
with a disability 24/7.
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Remember that this is just a 1.5 hour
workshop…
35. Keep practicing empathy
Don’t lose the empathy, and keep practicing empathy!
Some exercises to try:
Try brushing your teeth with your non-dominant hand
Use keyboard only, no mouse allowed
Try out different accessibility features on your device
Speak out your text messages
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36. Take this back to your teams
Implement empathy
exercises with scrum
teams
Get issues and stories
on project boards
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38. Get connected
Get plugged in with local
networks and communities
Find and test with users
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39. Additional Resources
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Get inspired through innovation
Example Accessible Apps
Vibeat Wearable
Color Scale Demo
The Bradley Watch
Voice Access Beta
Bone Conduction Headphones
Wayfindr
Get deeply rooted in empathy
Spark Innovation Through Empathic
Design
Design for Delight Empathy Map
Girls Who Code Summer Camp at Intuit
Special Needs and Abilities Network
Deer Valley Disability Awareness Packet
Enabled by Design
40. “Accessibility is a creative challenge,
not a challenge to creativity.”
Manifesto for Accessible User Experience
https://accessibleux.org/manifesto-for-accessible-user-experience/
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