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Intro to storytelling 1 - Why Do Startups Need Storytelling

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1 WHY DO STARTUPS NEED STORYTELLING
BECAUSE A GOOD STORY MAKES YOU STRONGER
REASON #1 YOU'RE NOT SELLING A PRODUCT OR A COOL DESIGN.
REASON #1 YOU'RE INSPIRING USERS TO GO ON AN ADVENTURE. OWNING THE MOMENT WELCOME TO ANYTHING IS POSSIBLE
REASON #2 YOU'RE NOT JUST CLAIMING: "I'M BETTER THAN THE REST."
REASON #2 YOU'RE TELLING A UNIQUE STORY THAT ELIMINATES THE COMPETITION. WELCOME HOME
REASON #3 YOU'RE NOT TRYING TO CLOSE A DEAL OR GROW YOUR AUDIENCE.
REASON #3 YOU'RE CREATING REAL CONNECTIONS WITH LOYAL CUSTOMERS.
REASON #4 YOU DON'T LEAVE YOUR TEAM ALONE TO BASE THEIR DECISIONS ON A GUT FEELING.
REASON #4 YOU BUILD A STRONG COMPANY CULTURE, BASED ON YOUR VISION AND PERSONALITY.
REASON #5 YOU'RE NOT BUILDING A UTILITY, THAT WILL GET SOLD AT COMMODITY PRICE. LOGO  HERE  
REASON #5 YOU'RE CREATING BRAND EQUITY FOR YOURSELF AND YOUR INVESTORS.
In short, STORYTELLING CREATES LOVE AND TRUST FROM YOUR USERS. THEREFORE MAKING YOU STRONGER, IN & OUT OF YOUR COMPANY.
NOW SEE WHAT

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