Youth marketing principles by youth laboratory indonesia

1. Minority/Majority Conformity part 1 Youth Marketing Principles picture courtesy of http://thisisandhien.blogspot.com/

2. A type of social influence in which individuals change their attitudes or behavior in order to adhere to existing social norms -Conformity definition- We Conform Because: Being influenced by those we love Group Cohesiveness (All of the factors that bind group members together into a coherent social entity) Photo courtesy of www.lomonesia.multiply.com -PSYCHOLOGY-

3. We used to conform to someone we loved, listen to the MAJORITY….. …..but things have change The little black box Now sit quitely in the Corner of the room -YOUTH- picture courtesy of http://thisisandhien.blogspot.com/

4. Community & Social media made us closer to each other, We’re more cohesive Now, we conform to the MINORITY -YOUTH- picture courtesy of http://thisisandhien.blogspot.com/

5. History told us that the MINORITY initiated ‘la revolution’ while the RULERS get ‘la guillotine’

6. Don’t you see that the market revolution is just around the corner more than 70 million youth in Indonesia

7. “A Market is Creatable” Cholil Lead Vocal & Songwriter of EfekRumahKaca Picture from ArisAzhariGunawan (facebook)

8. Lomo Camera Fanbased Is growing each day from the peer group Cohesiveness See: www.lomonesia.multiply.com

9. Youth buy something that make them feel cohesive to a social group. MAJORITY is absurd while MINORITY is meaningful See: www.icema.co.id

10. MINORITY conformity: Drives youth to talk about “serious” issues See: www.mudagakorup.blogspot.com picture courtesy of http://thisisandhien.blogspot.com/

11. “Understand the MINORITY psyche, revolutionize the market” Muhammad Faisal Executive Director Youth Laboratory Indonesia picture courtesy of http://thisisandhien.blogspot.com/

12. Slide Presentation By Youth Laboratory Indonesia Contributor: Muhammad Faisal AnggunIntan Tara Talita AndhiniDewi Find out more Youth Insights on www.enterthelab.com