This document outlines a proposal for a new product called Real-Thing Connection that enables connections between smartphones and real-world objects. It would use B-sensors attached to valuable objects that communicate with a new BPhone smartphone through a cloud system. This would allow wealthy Vietnamese consumers in major cities to securely monitor their possessions from their phone by getting alerts about environmental conditions, location, and human presence. The system aims to provide worry-free security for property by giving users a sense of constant control over their assets through their smartphone. It positions the new BPhone brand as a guardian for the wealthiest consumers by offering the differentiating value of unifying all security gadgets in one easy-to-use system with its proprietary B-sensors

1. FINAL EXERCISE
ELITE GRADUATION
Trung Hieu – Huong Giang – Dinh Huong – Duong Luong – Ngoc Tran

2. The question is: WHAT’S THE
NEXT TYPE OF CONNECTION?
Connection of person-to-person Connection of person to digital content
(information, music, video, game…)
The next of connection is connection of person to non-digital content from “real things”
Because people expect technology will go beyond
- A B I T A B O U T S M A R T P H O N E -
WE CALL THIS:
REAL-OBJECT CONNECTION

3. - P R O D U C T I D E A -
REAL-THING
CONNECTION
enables connection between smartphone and real objects
SECURITYHOMEHEALTH

4. B-
SENSOR
Object
B-
SENSOR
Object
No one can access your
data, except you
B-
SENSOR
Object
BCloud
REAL-OBJECT
CONNECTIONPRODUCT IDEA:

5. CONSUMER & HOME
HEALTHCARE & LIFE
SCIENCE
SECURITY
RETAIL TRANSPORTATION
APPLICATION | BENEFITS
Number 1 security
software in Vietnam
Foundation on people
connecting to objects
through smart devices
BKAV ROOTSTRENGTHS
BKAV already has a solid foundation of security in digital world
We will adapt this strength to our new kind of connection

6. TARGET CONSUMER | THE WEALTHY
According to Boston Consulting Group, Vietnamese AB+
will reach 30% in 202030%
According to Economist Intelligence Unit, Vietnam is the 3rd country which has the fastest
growth in rich people from 2014 - 2020
WHO ARE THE WEALTHY?
DEMOGRAPHIC
-Income: AB+
-Living in 6 key cities
-Living busy, on the go, big spender
-High social status
-Higher demand in security for property things
INSIGHT
“The more I have, the more I fear. I want a solution
to help me feel secured for valuable things I have”
WE ARE SELLING SECURITY ON YOUR FINGERTIPS

7. - WHAT WE ARE OFFERING -
Smartphone is the hub of all the sensors stuck on valuable objects surrounding you
FEATURES
Sensors will always keep track and show:
-Environment awareness (humidity, temperature, gas,…)
-Location
-Detect human presence
-Alarm system
FUNCTIONAL
-Secure all valuable assets
-Proactive warning of any unexpected
incidents
EMOTIONAL
-Feel worry-free about their
assets (physically, digitally)
-Sense of staying controlled
their assets
- BRAND ESSENCE -
SECURITY
ON YOUR
FINGERTIPS

8. COMPETITOR TARGET CONSUMER: THE WEALTHY
Apple: Simplify technologies, let it serve consumer in the easiest way
Samsung: Innovate technology for consumer to live a more comfortable life
Microsoft: Focus on technology of camera to offer consumer memorable experience
Oppo: See smartphone as a personal accessory to show their characteristics
-Income: AB+
-Living in 6 key cities
-Living busy, on the go, big
spender
“The more I have, the more I fear. I want a solution to help me feel secured for valuable
things I have”
INSIGHT
RTBs
DISCRIMINATOR
VALUES & PERSONALITY
BENEFITS
Only BPhone can unify all the
security gadgets for easier control
- S e c u r i t y B - s e n s o r s a r e
developed distinctly for unique
connection to BPhone.
-Having a cloud system for all
sensors
Security, classy,
I n n o v a t i v e ,
Progressive
Functional: -Secure all valuable assets
-Proactive warning of any unexpected
incidents
Emotional: Worry-free, sense of control
-High social status
-Higher demand in security for
property things
- BRAND KEY -
SECURITY
ON YOUR
FINGERTIPS

9. BRAND 360 degree
BRAND ESSENCE
SECURITY ON YOUR FINGERTIPS
BRAND COMMUNICATION IDEA
A GUARDIAN FOR THE
WORTHEST
ACTIVATION PLATFORM
TECHNOLOGY
HOUSE

10. Proposition
Product
PlacePromotion
Price
Name: B-Phone package
Including:
-Bphone
-B-sensors
A guardian for the worthest
5Ps
Online
Showroom
Security on your fingertips
20 mil VND +
SECURITY ON
YOUR
FINGERTIPS

11. FINAL EXERCISE
ELITE GRADUATION
THANK YOU