From WC Europe 2015 - Video available at http://wordpress.tv/2015/07/14/yoav-farhi-localization-beyond-translation/ When we think about making our site, theme, or plugin welcoming to users around the world, we often focus on translation. While very important, there’s more to localization (l10n) and internationalization (i18n) than just that. This talk covers some of the many cultural and practical differences that should affect our design choices, our code, and how we reach out to our global base of users and customers.

1. Yoav Farhi
Iñtërnâtiônàlizætiønër
@yoavf
BEYOND
TRANSLATION

2. Yoav Farhi
Iñtërnâtiônàlizætiønër
@yoavf
BEYOND
TRANSLATION

3. !‫שלום‬

4. BONJOUR!

5. HELLO!

6. 70%+ OF WEB USERS PRIMARY
LANGUAGE IS NOT ENGLISH
70%+

7. 70%+ OF WEB USERS PRIMARY
LANGUAGE IS NOT ENGLISH
70%+

8. INTERNATIONALIZATIONNTERNATIONALIZATIO

9. IMTERMAT7OMAL7ZAT7ON

10. I18N

11. enabling translation of
your [product]
INTERNATIONALIZATION
[product]

12. enabling translation of
your [product]
INTERNATIONALIZATION
theme

13. enabling translation of
your [product]
INTERNATIONALIZATION
plugin

14. enabling translation of
your [product]
INTERNATIONALIZATION
website

15. enabling translation of
your [product]
INTERNATIONALIZATION

16. design of [product] that
enables easy localization
INTERNATIONALIZATION

17. LOCALIZATIONOCALIZATIO

18. LOCATIZATION

19. L10N

20. adaptation of [product] to
meet the language, cultural
and other requirements of
a specific locale.
LOCALIZATION

21. LOCALE ≈ LANGUAGE

22. LOCALE ≠ LANGUAGE

26. DATE FORMAT - 11/01/12
January Eleven, 2012
... DD.MM.YYYY
January Twelve, 2011
... YYYY-MM-DD
November 1st, 2012
MM/DD/YYYY

28. T

29. 1,000,000.99
1 000 000.99
1 000 000,99
1.000.000,99
1'000'000.99
1,000,000·99
10,00,000.99

30. 1,000,000.99
1 000 000.99
1 000 000,99
1.000.000,99
1'000'000.99
1,000,000·99
10,00,000.99

33. WEEKDAYS?
Saturday to Wednesday!
Sunday to Friday!
Monday to Saturday!
...
Sunday to Thursday?
...

50. PRICING IS
COMPLICATED

51. • Local currency
• Formatting
PRICING & PAYMENTS

52. • Local currency
• Formatting
PRICING & PAYMENTS
• Price points
• Payment methods

53. • Local currency
• Formatting
PRICING & PAYMENTS
• Price points
• Payment methods
• What about taxes?

54. PRICING & PAYMENTS
$9.99 $11.99 (CAD) £7.99 €9.99
$9.99 $9.99 (CAD) £6.39 €7.49

55. PRICING & PAYMENTS
$9.99 $11.99 (CAD) £7.99 €9.99
$9.99 $9.99 (CAD) £6.39 €7.49

57. UNIT SYSTEM

58. AND MORE ...

59. • Target devices and networks
• Managing user expectations
• Locale detection & switching
AND MORE ...

60. CC BY https://flic.kr/p/5o6oHZ

61. CC BY https://flic.kr/p/rEwbwL

62. LOCALE DETECTION
193.147.162.1
Accept-­‐Language:
he;q=0.8,en-­‐us;q=0.6

63. LOCALE DETECTION
193.147.162.1
Accept-­‐Language:
he;q=0.8,en-­‐us;q=0.6

64. LOCALE SWITCHING

65. LOCALE SWITCHING

66. LOCALE SWITCHING

68. POLITICS?
OH NOES!
CC-BY https://flic.kr/p/aegQBp

69. CC-BY https://flic.kr/p/fdgmEV

70. DATA
CLDR: http://cldr.unicode.org
CODE
number_format_i18n()
date_i18n()

71. Days of the week
Number formatting
Visuals and symbols
Locale detection
Locale switching
Currency
Price points
Date formatting
Politics
Customer service
SEO
Unit system
Legal
Mobile
Translation
Formal/Informal
Social Media

72. QUESTIONS?
yoav.fr
@yoavf