SlideShare ist ein Scribd-Unternehmen logo
1 von 67
Downloaden Sie, um offline zu lesen
the trouble with context...
                 presented at IA Konferenz, 2011




                 http://www.flickr.com/photos/procsilas/2833014872
things used to be
remarkably simple...




    http://www.flickr.com/photos/lonelyfox/4815935744
public space                                                     distractions
               location?

                                                designing for mobile meant
                                 understanding the ‘mobile context’

                               limited aention




                           glanceable?
                    one hand             tiny screen


                                    tedious input


                                     personal



                                                           http://www.flickr.com/photos/oimax/3800475934
...long day


                                                        only one hour left



oh no...forgot to go to the bank                 need a quick break




                                                    ...its impact on
                                                             motivation




                                            http://www.flickr.com/photos/7802947@N02/5547816310
playing a game

   finding a bank nearby             sending a text

checking the time of the next bus




                                                            ...and on
                                                      behaviour




                                    http://www.flickr.com/photos/7802947@N02/5547816310
so mobile design guidelines, went something like this...
“   Context is King: circumstances or conditions that surround
    a person, place or thing. Content is of little value if it does
    not address the context of where you are.
    - Cameron Moll, SXSW, 2007




                                                    http://www.flickr.com/photos/webtreatsetc/4860505549/
“   Google (2007) breaks down mobile users
    into three behaviour groups:
    A. "Repetitive now"
    B. "Bored now"
    C. "Urgent now"




                                     http://www.flickr.com/photos/webtreatsetc/4860505549/
“   Mobile user: typically on the go in an unpredictable
    environment, interested in quick glanceable
    information, focused on discrete individual tasks,
    is often distracted.
    - Joe Marini @ MIX 2010




                                               http://www.flickr.com/photos/webtreatsetc/4860505549/
lately however,
we have a problem...




     http://www.flickr.com/photos/barkbud/4914492619
cues and guidelines that were important logical just a few
years months ago are still useful...but no longer reliable
statements such as these are becoming
         far more common
“             i love it! nice and clean look, easy to navigate
                           and easy to read. well done! but...can you put a
                           bit more news on there?




Source: Comments from readers regarding The Guardian’s new mobile web site   http://www.flickr.com/photos/webtreatsetc/4860505549/
“             There should be a text only version of the
                              (desktop) site for those of us who don't like the
                              business of the main site.




Source: User talking about his habit of using the mobile Guardian site on his PC   http://www.flickr.com/photos/webtreatsetc/4860505549/
“             ...mobile users want to see our menu, hours,
                            and delivery number...(but)...desktop users
                            definitely want to see this one megabyte PNG
                            of somebody smiling at a salad.
                                                                                         ...for fun, Google
                                                                                        “Women Laughing
                                                                                        Alone With Salad”




Source: SitePoint Podcast: Responsive web design with Jeremy Keith   http://www.flickr.com/photos/webtreatsetc/4860505549/
“            I’m definitely moving, I’m in a car. I’m going to look at your website.
                This doesn’t mean my intent is to find an address, or quickly use
                a news site...

                Context can’t predict the way a user is going to use the site.
                Mind reading is no way to base fundamental content decisions.




Source: Mark Kirby, The mobile context                             http://www.flickr.com/photos/webtreatsetc/4860505549/
so why this change?
         and what does it all mean?




   http://www.flickr.com/photos/marcoarment/2035853550
<historical interlude>




                  http://www.flickr.com/photos/dumbledad/3262185149
free platforms
+ low cost components
= a perfect storm



                    http://www.flickr.com/photos/deks/697297227
a free operating system (Android)
  dual core ARM 9 @ 416MHz2G GSM/EDGE
  2.8” QVGA resistive touch screen
  2MP camera
  GPS
  WIFI and BlueTooth silicon
+ web browser

= <$90 components + plastic case                                    Actions-Semi, MTK, TongXinDa , Rockchip...
  ~4 weeks to market!




                         http://casium.fr/component/kashyap/bc_detail/109
     http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/

                                                                              http://www.flickr.com/photos/oskay/3300199882
despite this growth
                                             smartphones are not yet
                                                        the majority

                                        23%



Global smartphone penetration is only 23%...
    http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
but the featurephone of today is
the smartphone of two years ago...




                     http://www.flickr.com/photos/tanj/4432327487
and (most of) the rest
                                 can easily install one




                     85%         of new handsets now include
                                 a web browser




Source: Tomi Ahonen Consulting                            http://www.flickr.com/photos/johanl/4424185115
but connected devices
      aren’t just small




       http://www.flickr.com/photos/hendry/5491251497/
they’re whatever shape
   we need them to be


      http://www.flickr.com/photos/mackarus/4289960218
“
One of the interesting estimates is that there are
about 35 billion devices connected to the Internet.
Soon, there will be so many that we’ll stop
counting.
- Eric Schmidt, Google




                                        http://www.flickr.com/photos/chelsea_nj/4223680604
...which brings us to the present




</historical interlude>
         even beer
         than cake...


                             they spent about
                             an hour staring
                             like this...
“
The most profound technologies are those
that disappear. They weave themselves into
the fabric of everyday life until they are
indistinguishable from it.
- Mark Weiser (1991)




                                  http://www.flickr.com/photos/armaggeusa/3176297283
77%
                            of the planet
                        owns a mobile devices




or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
1.3 billion
  already use the ‘mobile internet’




...includes WAP and ‘real web’ via Tomi Ahonen Consulting
...and for 1/3 of us, a mobile device
                                                                              is the only access point


                                                                             Russia 19%
                                                  UK 22%
                                                                                                                                  China 22%
      USA 25%
                                                                                                 India 59%
   25% of                                                    Egypt 70%
   American’s
   don’t use the                                                                                  2-3GB                         home ADSL
   Internet at all                                                                                data                          ~$100/mth,
                                                                                                  ~$2/mth                       PAYG unlimited
                                                                                                                                mobile data
                                                                                                                                ~$17/mth
                                                                                                     Indonesia 44%
                                                              S. Africa 57%




Based on “Users who never or infrequently use the desktop web”, Source: On Device Research, Dec 2010
Related: Opera mobile-only study specific to India (May 2011) and NY Times article on lack of Internet access in rural America (Feb 2011)
http://www.flickr.com/photos/misbehave/2352753067




             We're in a world of one line of connectivity. That's us.
             You see...we don't have to "go" to the internet any more.
             Mitch Joel, TedX Montreal
this is having a dramatic impact on
our behaviour and our expectations...




                 http://www.flickr.com/photos/williambrawley/4522648456
using the internet
is no longer “an activity”...




       http://www.flickr.com/photos/whatcouldgowrong/5320553588
envir
                  onme
                      n   t                              focused user


                                                                                             privacy




reliable
network

unlimited
 data
                                                          with a fairly specific context
                                                                                             comfy chair




                              full-sized keyboard
                                                                                            work surface



                                          reliable power source
                                                                        http://www.flickr.com/photos/fuzzcat/22019163
...people reach for the internet using whatever
      device makes sense to them at that time




                              http://www.flickr.com/photos/ghewgill/5046616680
“   ...[the Kindle browser] is somewhat slow but
    it definitely works, in fact my teen daughter
    uses hers constantly...among other things
    she uses it to keep in touch with her friends.
    People discussing the Kindle browser on a message board




                                                              http://www.flickr.com/photos/ghewgill/5046616680
“
http://www.flickr.com/photos/jcfrog/4692750598
                                                ...the mobile internet is more convenient
                                                than my home connection...
                                                say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF
the traditional ‘mobile context’ is still valid...
80% use mobile during
                                                        miscellaneous downtime...




Source: Compete quarterly smartphone report, Jan 2010            http://www.flickr.com/photos/missmeng/5327470961
80% use mobile while waiting
                                                         in line or for an appointment...




Source: Compete quarterly smartphone report, Jan 2010                http://www.flickr.com/photos/wonderdawg777/662293238
but the device and the context
 no longer go hand-in-hand
mobile is increasingly being combined with longer
      or completely ‘non-mobile’ activities...
62% use mobile
                                                        while watching TV




Source: Compete quarterly smartphone report, Jan 2010       http://www.flickr.com/photos/bcmom/375125992
69% use mobile for
                                                        point of sale research
                                                               while shopping




Source: Compete quarterly smartphone report, Jan 2010         http://www.flickr.com/photos/lollaping/3327541574
and mobile is also used
                         to time-shift



59%            ...and follow up
sometimes      on the PC
visit a site
on mobile




                     Source: Yahoo mobile shopping framework study
34%
visit a site on
                  and follow-up
                   on mobile
the PC




                   Source: Yahoo mobile shopping framework study
Research on smartphone,
67%   then buy in store.

                                 and so on...
      Research on smartphone,
23%   then visit store to check
      product out, then buy on PC.


      Research on smartphone,
16%   then visit store to check product
      out, then buy on smartphone.


      Visit store, then buy
9%    on smartphone.



                  Source: The mobile movement study, Google
...facilitating completion
                                                        of larger tasks




“The most expensive item sold via eBay’s
mobile app was a 1985 Piper PA-46-310P
Malibu airplane for $265,000.“ src: Mashable
                                                        http://en.wikipedia.org/wiki/Piper_PA-46
“The largest purchase on the M&S mobile
web site last Christmas was two sofas
costing over £3000 ($5000)“ src: Marketing Week

                                   and important life decisions...




                                           http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
“           With current growth rates, Web access by people
              on the move—via laptops and smart mobile devices—
              is likely to exceed web access from desktop
              computers within the next five years.




...or by 2015 - Source: ITU vis mobiThinking      http://www.flickr.com/photos/whiteafrican/2938685296
public space

                                                                  distractions



                                    so while this is (still) ‘mobile’...

                          limited aention




                      glanceable?
               one hand              simple?


                               tedious input


                                personal



                                                      http://www.flickr.com/photos/oimax/3800475934
environment                             reliable
                                          network
  focused user



                         unlimited data




            full-sized
                         it’s now also this...
            keyboard
                                                           privacy



comfy                                           work surface
 chair


                                reliable power source



                              http://www.flickr.com/photos/othree/5224045406
focused
                                     user
                  1hr train ride
                                             privacy

            reliable
          network?                  comfy
        unlimited wi ?               chair

                 two
                hands



reliable power source?




                                                       and this...
comfy
                                       chair                             privacy



                           one hand
reliable power                                                      prone to
    source                                                       interruptions




                 gravity




                                         and maybe some of this?


                                                http://www.flickr.com/photos/joeshlabotnik/2359224681
being mobile
                                                     it’s not just about...




      your type of device...

                               your location...



your intent...



                                            how long you’ve be there
         your bandwidth...

                                                         http://www.flickr.com/photos/mujitra/4571580931
features
                                                            it’s just one of
                                                   the many ingredients
                                                       in our new reality...
constraints
                                                                                           mental
                                    expectations
                                                                                           models


                                                      magic?

         opportunities


                                        familiarity

                                                                                              reach

                                                        responsibility
                   accessibility

                                                           http://www.flickr.com/photos/frenkieb/1449664622
and hopefully
a new way of thinking




     http://www.flickr.com/photos/basheertome/5557362895
maybe what has been actual
    is actually...not normal




           http://www.flickr.com/photos/pagedooley/2121472112
...our mental models
        around ‘mobile’
                        (and the web)




and a great many other things

         http://www.flickr.com/photos/amagill/26273015
display size/width




                                                           are1440 mere
                                                                a
                                                historical accident...
                                                    1280


                                   1024

        512 x 342                  1024 x 768
                            800

                     640
                                                                320 x 480
        512                                         240 x 320


                                                    240



       1984          1990   1994   1998             2004            2007
display size/width
                                                                                    public displays
                                                                                                 32
                                                        and will continue to shift

                                                                                    ????

                                                                             1920
                            1024 x 768
                                                                                     1920 x 1080
                                                              1440
                                                 1280                       600 x 1024
                                    1024                       768 x 1024              ????
                     800
       640
                                           240



      1990           1994           1998         2004         2007           2011                 201
creating
                                           new cultural norms




“Sir, we’ll be landing soon. Could you please shut off your book?”
- Flight attendant, April 2011
until very soon
what was familiar to some...




           http://www.flickr.com/photos/ubo_pakes/4472188820
pico-projector
                                                                    will be unrecognisable
                                                                                             to others



http://www.flickr.com/photos/mattedgar/3724116027                          http://www.youtube.com/watch?v=E0YVb3x2Amc
“For kids like my 13 year-old, the
boundaries between the internet and
life are so porous as to be meaningless.“
Comment on the Guardian web site




                                            http://www.flickr.com/photos/tocaboca/5523598823
thank you
                                  hello@yiibu.com
http://www.slideshare.net/yiibu




Part 2 of The trouble with context
can be found in Beyond the mobile web
(starting on slide 62)
http://slidesha.re/dURaVL

Weitere ähnliche Inhalte

Was ist angesagt?

Imagining the physical web
Imagining the physical webImagining the physical web
Imagining the physical webyiibu
 
Some Kind of Wonderful
Some Kind of WonderfulSome Kind of Wonderful
Some Kind of WonderfulBryan Rieger
 
Beyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibuBeyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibuAdRoll
 
Why You Should Make Mobile Your Career | Clark College
Why You Should Make Mobile Your Career | Clark CollegeWhy You Should Make Mobile Your Career | Clark College
Why You Should Make Mobile Your Career | Clark CollegeJason Grigsby
 
Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013
Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013
Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013Anna Dahlström
 
State of the Mobile Industry -- Innotech Portland
State of the Mobile Industry -- Innotech PortlandState of the Mobile Industry -- Innotech Portland
State of the Mobile Industry -- Innotech PortlandJason Grigsby
 
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013Anna Dahlström
 
Rethinking the Mobile Web by Yiibu
Rethinking the Mobile Web by YiibuRethinking the Mobile Web by Yiibu
Rethinking the Mobile Web by YiibuBryan Rieger
 
GA London - Designing for multiple devices, 28may2012
GA London - Designing for multiple devices, 28may2012GA London - Designing for multiple devices, 28may2012
GA London - Designing for multiple devices, 28may2012Anna Dahlström
 
Computers in libraries 2012
Computers in libraries 2012Computers in libraries 2012
Computers in libraries 2012Jason Griffey
 
Vortraglift120215sde 120222182845-phpapp02
Vortraglift120215sde 120222182845-phpapp02Vortraglift120215sde 120222182845-phpapp02
Vortraglift120215sde 120222182845-phpapp02Ishansanctus Das
 
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
SXSWi: Mobile Social Games - the next frontier (2011-03-13)SXSWi: Mobile Social Games - the next frontier (2011-03-13)
SXSWi: Mobile Social Games - the next frontier (2011-03-13)Volker Hirsch
 
Mobile Web vs. Native Apps | Design4Mobile
Mobile Web vs. Native Apps | Design4MobileMobile Web vs. Native Apps | Design4Mobile
Mobile Web vs. Native Apps | Design4MobileJason Grigsby
 

Was ist angesagt? (15)

Imagining the physical web
Imagining the physical webImagining the physical web
Imagining the physical web
 
Some Kind of Wonderful
Some Kind of WonderfulSome Kind of Wonderful
Some Kind of Wonderful
 
Beyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibuBeyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibu
 
Why You Should Make Mobile Your Career | Clark College
Why You Should Make Mobile Your Career | Clark CollegeWhy You Should Make Mobile Your Career | Clark College
Why You Should Make Mobile Your Career | Clark College
 
Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013
Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013
Understanding UX: Designing for multiple devices - GA London, 18 Jan 2013
 
State of the Mobile Industry -- Innotech Portland
State of the Mobile Industry -- Innotech PortlandState of the Mobile Industry -- Innotech Portland
State of the Mobile Industry -- Innotech Portland
 
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013
 
Rethinking the Mobile Web by Yiibu
Rethinking the Mobile Web by YiibuRethinking the Mobile Web by Yiibu
Rethinking the Mobile Web by Yiibu
 
GA London - Designing for multiple devices, 28may2012
GA London - Designing for multiple devices, 28may2012GA London - Designing for multiple devices, 28may2012
GA London - Designing for multiple devices, 28may2012
 
Computers in libraries 2012
Computers in libraries 2012Computers in libraries 2012
Computers in libraries 2012
 
Vortraglift120215sde 120222182845-phpapp02
Vortraglift120215sde 120222182845-phpapp02Vortraglift120215sde 120222182845-phpapp02
Vortraglift120215sde 120222182845-phpapp02
 
Spotting
SpottingSpotting
Spotting
 
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
SXSWi: Mobile Social Games - the next frontier (2011-03-13)SXSWi: Mobile Social Games - the next frontier (2011-03-13)
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
 
Mobile Tsunami
Mobile TsunamiMobile Tsunami
Mobile Tsunami
 
Mobile Web vs. Native Apps | Design4Mobile
Mobile Web vs. Native Apps | Design4MobileMobile Web vs. Native Apps | Design4Mobile
Mobile Web vs. Native Apps | Design4Mobile
 

Andere mochten auch

Hello slideshare
Hello slideshareHello slideshare
Hello slideshareKurt Bonair
 
Delivering Happiness Hello doc (services)
Delivering Happiness Hello doc (services)Delivering Happiness Hello doc (services)
Delivering Happiness Hello doc (services)Delivering Happiness
 
Designing for conversation
Designing for conversationDesigning for conversation
Designing for conversationyiibu
 
Delivering Happiness Le Web - 12-10-09
Delivering Happiness   Le Web - 12-10-09Delivering Happiness   Le Web - 12-10-09
Delivering Happiness Le Web - 12-10-09zappos
 
How To Be A Great Leader
How To Be A Great LeaderHow To Be A Great Leader
How To Be A Great LeaderShamim Rafeek
 
How To Be A Better Leader At Work – Manager Skills
How To Be A Better Leader At Work – Manager SkillsHow To Be A Better Leader At Work – Manager Skills
How To Be A Better Leader At Work – Manager SkillsVKool Magazine - VKool.com
 
10 PowerPoint Templates That Don't Suck
10 PowerPoint Templates That Don't Suck10 PowerPoint Templates That Don't Suck
10 PowerPoint Templates That Don't SuckPresentation Panda
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
 
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)GetSmarter
 
2015 Font Trends For Presentations
2015 Font Trends For Presentations2015 Font Trends For Presentations
2015 Font Trends For PresentationsPresentation Panda
 
So you know a linguist
So you know a linguistSo you know a linguist
So you know a linguistJodie Martin
 

Andere mochten auch (12)

Hello slideshare
Hello slideshareHello slideshare
Hello slideshare
 
Delivering Happiness Hello doc (services)
Delivering Happiness Hello doc (services)Delivering Happiness Hello doc (services)
Delivering Happiness Hello doc (services)
 
Episode 9 growth hacking
Episode 9   growth hackingEpisode 9   growth hacking
Episode 9 growth hacking
 
Designing for conversation
Designing for conversationDesigning for conversation
Designing for conversation
 
Delivering Happiness Le Web - 12-10-09
Delivering Happiness   Le Web - 12-10-09Delivering Happiness   Le Web - 12-10-09
Delivering Happiness Le Web - 12-10-09
 
How To Be A Great Leader
How To Be A Great LeaderHow To Be A Great Leader
How To Be A Great Leader
 
How To Be A Better Leader At Work – Manager Skills
How To Be A Better Leader At Work – Manager SkillsHow To Be A Better Leader At Work – Manager Skills
How To Be A Better Leader At Work – Manager Skills
 
10 PowerPoint Templates That Don't Suck
10 PowerPoint Templates That Don't Suck10 PowerPoint Templates That Don't Suck
10 PowerPoint Templates That Don't Suck
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
 
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)
 
2015 Font Trends For Presentations
2015 Font Trends For Presentations2015 Font Trends For Presentations
2015 Font Trends For Presentations
 
So you know a linguist
So you know a linguistSo you know a linguist
So you know a linguist
 

Ähnlich wie The trouble with context

Beyond The Mobile Web By Yiibu
Beyond The Mobile Web By YiibuBeyond The Mobile Web By Yiibu
Beyond The Mobile Web By YiibuJim Porter
 
Beyond The Mobile Web By Yiibu 110412113255 Phpapp01
Beyond The Mobile Web By Yiibu 110412113255 Phpapp01Beyond The Mobile Web By Yiibu 110412113255 Phpapp01
Beyond The Mobile Web By Yiibu 110412113255 Phpapp01Therese Kokot
 
Its about people, not devices
Its about people, not devicesIts about people, not devices
Its about people, not devicesAlexander Anikin
 
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD UK Ltd
 
Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014Anna Dahlström
 
SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101Antony Ribot
 
Mobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp ManchesterMobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp ManchesterAntony Ribot
 
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01Victor Minuesa
 
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
 
The Mobile Web for PR Pros
The Mobile Web for PR ProsThe Mobile Web for PR Pros
The Mobile Web for PR ProsEd Schipul
 
Casting Off Our Desktop Shackles
Casting Off Our Desktop ShacklesCasting Off Our Desktop Shackles
Casting Off Our Desktop ShacklesJason Grigsby
 
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Anna Dahlström
 
Yiibu rethinkingthemobileweb-100910074556-phpapp01
Yiibu rethinkingthemobileweb-100910074556-phpapp01Yiibu rethinkingthemobileweb-100910074556-phpapp01
Yiibu rethinkingthemobileweb-100910074556-phpapp01Raymond Morin
 
The moveable brand
The moveable brandThe moveable brand
The moveable brandDan Weingrod
 
Future of Messaging with Mozilla values
Future of Messaging with Mozilla valuesFuture of Messaging with Mozilla values
Future of Messaging with Mozilla valuesdavidascher
 

Ähnlich wie The trouble with context (20)

Beyond the mobile web
Beyond the mobile webBeyond the mobile web
Beyond the mobile web
 
Beyond The Mobile Web By Yiibu
Beyond The Mobile Web By YiibuBeyond The Mobile Web By Yiibu
Beyond The Mobile Web By Yiibu
 
Beyond The Mobile Web By Yiibu 110412113255 Phpapp01
Beyond The Mobile Web By Yiibu 110412113255 Phpapp01Beyond The Mobile Web By Yiibu 110412113255 Phpapp01
Beyond The Mobile Web By Yiibu 110412113255 Phpapp01
 
Adaptation
AdaptationAdaptation
Adaptation
 
Its about people, not devices
Its about people, not devicesIts about people, not devices
Its about people, not devices
 
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
 
Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014
 
SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101SparkUp 2010 Mobile UX 101
SparkUp 2010 Mobile UX 101
 
Mobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp ManchesterMobile UX 101 @ Flash Camp Manchester
Mobile UX 101 @ Flash Camp Manchester
 
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
 
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Beyond The Hamburger Menu - MOBX, 13 Sep 2014
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
 
Rethinking the mobile web
Rethinking the mobile webRethinking the mobile web
Rethinking the mobile web
 
The Mobile Web for PR Pros
The Mobile Web for PR ProsThe Mobile Web for PR Pros
The Mobile Web for PR Pros
 
Casting Off Our Desktop Shackles
Casting Off Our Desktop ShacklesCasting Off Our Desktop Shackles
Casting Off Our Desktop Shackles
 
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
 
Letting Go
Letting GoLetting Go
Letting Go
 
Lettinggo 110902081541-phpapp02
Lettinggo 110902081541-phpapp02Lettinggo 110902081541-phpapp02
Lettinggo 110902081541-phpapp02
 
Yiibu rethinkingthemobileweb-100910074556-phpapp01
Yiibu rethinkingthemobileweb-100910074556-phpapp01Yiibu rethinkingthemobileweb-100910074556-phpapp01
Yiibu rethinkingthemobileweb-100910074556-phpapp01
 
The moveable brand
The moveable brandThe moveable brand
The moveable brand
 
Future of Messaging with Mozilla values
Future of Messaging with Mozilla valuesFuture of Messaging with Mozilla values
Future of Messaging with Mozilla values
 

Mehr von yiibu

The internet of things is for people
The internet of things is for peopleThe internet of things is for people
The internet of things is for peopleyiibu
 
Exploring the physical web
Exploring the physical webExploring the physical web
Exploring the physical webyiibu
 
The future of media queries?
The future of media queries?The future of media queries?
The future of media queries?yiibu
 
The Emerging Global Web
The Emerging Global WebThe Emerging Global Web
The Emerging Global Webyiibu
 
Designing for diversity - how to stop worrying and embrace the Android revol...
Designing for diversity -  how to stop worrying and embrace the Android revol...Designing for diversity -  how to stop worrying and embrace the Android revol...
Designing for diversity - how to stop worrying and embrace the Android revol...yiibu
 
Everything old is new again
Everything old is new againEverything old is new again
Everything old is new againyiibu
 
Developing an Interface for the Future of Mass Market Software Distribution (...
Developing an Interface for the Future of Mass Market Software Distribution (...Developing an Interface for the Future of Mass Market Software Distribution (...
Developing an Interface for the Future of Mass Market Software Distribution (...yiibu
 

Mehr von yiibu (7)

The internet of things is for people
The internet of things is for peopleThe internet of things is for people
The internet of things is for people
 
Exploring the physical web
Exploring the physical webExploring the physical web
Exploring the physical web
 
The future of media queries?
The future of media queries?The future of media queries?
The future of media queries?
 
The Emerging Global Web
The Emerging Global WebThe Emerging Global Web
The Emerging Global Web
 
Designing for diversity - how to stop worrying and embrace the Android revol...
Designing for diversity -  how to stop worrying and embrace the Android revol...Designing for diversity -  how to stop worrying and embrace the Android revol...
Designing for diversity - how to stop worrying and embrace the Android revol...
 
Everything old is new again
Everything old is new againEverything old is new again
Everything old is new again
 
Developing an Interface for the Future of Mass Market Software Distribution (...
Developing an Interface for the Future of Mass Market Software Distribution (...Developing an Interface for the Future of Mass Market Software Distribution (...
Developing an Interface for the Future of Mass Market Software Distribution (...
 

Kürzlich hochgeladen

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 

Kürzlich hochgeladen (20)

20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 

The trouble with context

  • 1. the trouble with context... presented at IA Konferenz, 2011 http://www.flickr.com/photos/procsilas/2833014872
  • 2. things used to be remarkably simple... http://www.flickr.com/photos/lonelyfox/4815935744
  • 3. public space distractions location? designing for mobile meant understanding the ‘mobile context’ limited aention glanceable? one hand tiny screen tedious input personal http://www.flickr.com/photos/oimax/3800475934
  • 4. ...long day only one hour left oh no...forgot to go to the bank need a quick break ...its impact on motivation http://www.flickr.com/photos/7802947@N02/5547816310
  • 5. playing a game finding a bank nearby sending a text checking the time of the next bus ...and on behaviour http://www.flickr.com/photos/7802947@N02/5547816310
  • 6. so mobile design guidelines, went something like this...
  • 7. Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007 http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 8. Google (2007) breaks down mobile users into three behaviour groups: A. "Repetitive now" B. "Bored now" C. "Urgent now" http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 9. Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks, is often distracted. - Joe Marini @ MIX 2010 http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 10. lately however, we have a problem... http://www.flickr.com/photos/barkbud/4914492619
  • 11. cues and guidelines that were important logical just a few years months ago are still useful...but no longer reliable
  • 12. statements such as these are becoming far more common
  • 13. i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there? Source: Comments from readers regarding The Guardian’s new mobile web site http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 14. There should be a text only version of the (desktop) site for those of us who don't like the business of the main site. Source: User talking about his habit of using the mobile Guardian site on his PC http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 15. ...mobile users want to see our menu, hours, and delivery number...(but)...desktop users definitely want to see this one megabyte PNG of somebody smiling at a salad. ...for fun, Google “Women Laughing Alone With Salad” Source: SitePoint Podcast: Responsive web design with Jeremy Keith http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 16. I’m definitely moving, I’m in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly use a news site... Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions. Source: Mark Kirby, The mobile context http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 17. so why this change? and what does it all mean? http://www.flickr.com/photos/marcoarment/2035853550
  • 18. <historical interlude> http://www.flickr.com/photos/dumbledad/3262185149
  • 19. free platforms + low cost components = a perfect storm http://www.flickr.com/photos/deks/697297227
  • 20. a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS WIFI and BlueTooth silicon + web browser = <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.flickr.com/photos/oskay/3300199882
  • 21. despite this growth smartphones are not yet the majority 23% Global smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
  • 22. but the featurephone of today is the smartphone of two years ago... http://www.flickr.com/photos/tanj/4432327487
  • 23. and (most of) the rest can easily install one 85% of new handsets now include a web browser Source: Tomi Ahonen Consulting http://www.flickr.com/photos/johanl/4424185115
  • 24. but connected devices aren’t just small http://www.flickr.com/photos/hendry/5491251497/
  • 25. they’re whatever shape we need them to be http://www.flickr.com/photos/mackarus/4289960218
  • 26. “ One of the interesting estimates is that there are about 35 billion devices connected to the Internet. Soon, there will be so many that we’ll stop counting. - Eric Schmidt, Google http://www.flickr.com/photos/chelsea_nj/4223680604
  • 27. ...which brings us to the present </historical interlude> even beer than cake... they spent about an hour staring like this...
  • 28. “ The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. - Mark Weiser (1991) http://www.flickr.com/photos/armaggeusa/3176297283
  • 29. 77% of the planet owns a mobile devices or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
  • 30. 1.3 billion already use the ‘mobile internet’ ...includes WAP and ‘real web’ via Tomi Ahonen Consulting
  • 31. ...and for 1/3 of us, a mobile device is the only access point Russia 19% UK 22% China 22% USA 25% India 59% 25% of Egypt 70% American’s don’t use the 2-3GB home ADSL Internet at all data ~$100/mth, ~$2/mth PAYG unlimited mobile data ~$17/mth Indonesia 44% S. Africa 57% Based on “Users who never or infrequently use the desktop web”, Source: On Device Research, Dec 2010 Related: Opera mobile-only study specific to India (May 2011) and NY Times article on lack of Internet access in rural America (Feb 2011)
  • 32. http://www.flickr.com/photos/misbehave/2352753067 We're in a world of one line of connectivity. That's us. You see...we don't have to "go" to the internet any more. Mitch Joel, TedX Montreal
  • 33. this is having a dramatic impact on our behaviour and our expectations... http://www.flickr.com/photos/williambrawley/4522648456
  • 34. using the internet is no longer “an activity”... http://www.flickr.com/photos/whatcouldgowrong/5320553588
  • 35. envir onme n t focused user privacy reliable network unlimited data with a fairly specific context comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
  • 36. ...people reach for the internet using whatever device makes sense to them at that time http://www.flickr.com/photos/ghewgill/5046616680
  • 37. ...[the Kindle browser] is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board http://www.flickr.com/photos/ghewgill/5046616680
  • 38. “ http://www.flickr.com/photos/jcfrog/4692750598 ...the mobile internet is more convenient than my home connection... say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF
  • 39. the traditional ‘mobile context’ is still valid...
  • 40. 80% use mobile during miscellaneous downtime... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
  • 41. 80% use mobile while waiting in line or for an appointment... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
  • 42. but the device and the context no longer go hand-in-hand
  • 43. mobile is increasingly being combined with longer or completely ‘non-mobile’ activities...
  • 44. 62% use mobile while watching TV Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
  • 45. 69% use mobile for point of sale research while shopping Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
  • 46. and mobile is also used to time-shift 59% ...and follow up sometimes on the PC visit a site on mobile Source: Yahoo mobile shopping framework study
  • 47. 34% visit a site on and follow-up on mobile the PC Source: Yahoo mobile shopping framework study
  • 48. Research on smartphone, 67% then buy in store. and so on... Research on smartphone, 23% then visit store to check product out, then buy on PC. Research on smartphone, 16% then visit store to check product out, then buy on smartphone. Visit store, then buy 9% on smartphone. Source: The mobile movement study, Google
  • 49. ...facilitating completion of larger tasks “The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000.“ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
  • 50. “The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000)“ src: Marketing Week and important life decisions... http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
  • 51. With current growth rates, Web access by people on the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next five years. ...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
  • 52. public space distractions so while this is (still) ‘mobile’... limited aention glanceable? one hand simple? tedious input personal http://www.flickr.com/photos/oimax/3800475934
  • 53. environment reliable network focused user unlimited data full-sized it’s now also this... keyboard privacy comfy work surface chair reliable power source http://www.flickr.com/photos/othree/5224045406
  • 54. focused user 1hr train ride privacy reliable network? comfy unlimited wi ? chair two hands reliable power source? and this...
  • 55. comfy chair privacy one hand reliable power prone to source interruptions gravity and maybe some of this? http://www.flickr.com/photos/joeshlabotnik/2359224681
  • 56. being mobile it’s not just about... your type of device... your location... your intent... how long you’ve be there your bandwidth... http://www.flickr.com/photos/mujitra/4571580931
  • 57. features it’s just one of the many ingredients in our new reality... constraints mental expectations models magic? opportunities familiarity reach responsibility accessibility http://www.flickr.com/photos/frenkieb/1449664622
  • 58. and hopefully a new way of thinking http://www.flickr.com/photos/basheertome/5557362895
  • 59. maybe what has been actual is actually...not normal http://www.flickr.com/photos/pagedooley/2121472112
  • 60. ...our mental models around ‘mobile’ (and the web) and a great many other things http://www.flickr.com/photos/amagill/26273015
  • 61. display size/width are1440 mere a historical accident... 1280 1024 512 x 342 1024 x 768 800 640 320 x 480 512 240 x 320 240 1984 1990 1994 1998 2004 2007
  • 62. display size/width public displays 32 and will continue to shift ???? 1920 1024 x 768 1920 x 1080 1440 1280 600 x 1024 1024 768 x 1024 ???? 800 640 240 1990 1994 1998 2004 2007 2011 201
  • 63. creating new cultural norms “Sir, we’ll be landing soon. Could you please shut off your book?” - Flight attendant, April 2011
  • 64. until very soon what was familiar to some... http://www.flickr.com/photos/ubo_pakes/4472188820
  • 65. pico-projector will be unrecognisable to others http://www.flickr.com/photos/mattedgar/3724116027 http://www.youtube.com/watch?v=E0YVb3x2Amc
  • 66. “For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless.“ Comment on the Guardian web site http://www.flickr.com/photos/tocaboca/5523598823
  • 67. thank you hello@yiibu.com http://www.slideshare.net/yiibu Part 2 of The trouble with context can be found in Beyond the mobile web (starting on slide 62) http://slidesha.re/dURaVL