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Paths to build a
successful startup
Caminos hacia 

el éxito para startups
@bedy | @500Startups
#500STRONG Means Family
Portfolio Companies1200+
2,500+
250+
50+
Founders
Mentors
Countries
SUCCESS
FAILURE
3 Unicorns
>$1B in Value
25+ Centaurs
>$100M in Value
250 - 300 Ponies
>$10M in Value
#500STABLE
Product Market Fit
Product Market Fit
PRODUCT MARKET FIT
MAYVENN
NO
LEAN STARTUP
(Eric Ries)
CUSTOMER DEVELOPMENT
(Steve Blank)
YES!
Does it scale?
AARRR
(@davemcclure)
#500DISTRO
•  Distro Team: in-house
growth team - 13 people
•  Distro Program : London,
Miami, Taipei, Dubai , KL,
HK + MOAR.
•  WMD.co: 1-day conference
covering mktg &
distribution
#DISTRO = Growth AND Retention
500distro.co
Funnel optimization
Drip email marketing
SEM Content marketing
Analytics
SEO
Referrals
YouTube
Smoke tests
SMS
Sales Automation
Retargeting
Facebook
AdWords
Instagram
Pinterest
Twitter
Open rates
Influencer Marketing
Mixpanel
Mobile Ads
Conversions
DISTRO = Growth Marketing
Funnel optimization
500distro.co
Drip email marketing
Content marketing
Content marketingAnalytics
SEO
Referrals
YouTube ads
PATHS?
MOVE TO
SILICON VALLEY?
WILL INVESTORS IN
SILICON VALLEY INVEST IN ME?
TALENT CAN COME
FROM EVERYWHERE!
OPPORTUNITIES ARE
EVERYWHERE
SILICON VALLEY:
~50% OF FOUNDERS =
FOREIGNERS
FEW PATHS…
#500DISTRO
500 MIAMI #DISTRO
Starts - SEP 28th
http://500.co/500-distro-miami/
https://angel.co/500startups-batch-15/apply
SO MANY PATHS FOR
FOUNDERS IN
LATIN AMERICA TO BUILD A
SUCCESSFUL STARTUP
IT IS IN YOUR MIND!

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Path to Success for Latin American founders