Nicola Yates

Hong Kong Hong Kong

Channel Planning Director

Technology / Software / Internet

I am a passionate digital media / marketing professional with over 9 years’ experience within the industry. Employed with agencies across the globe in the UK, Australia and now Hong Kong has given me the opportunity to work with regional and global brands, covering various digital disciplines to meet both brand and performance objectives. Through Media Planning & Buying, Digital Marketing and Communication Strategy Development, I have gained exposure across a large number of channels including; Online Display, Rich Media, Paid Search / SEM, SEO, Affiliates, Mobile, Social Media, Email, Mobile, Native Advertising and Offline Media. My strategic approach and analytical thinking is of