Here are some statistics to show you the importance of Search Marketing (Advertising) in 2015. These stats come from various sources including Google.

1. Search Engine
Marketing (SEM)
Stats for 2014

2. 2
« Search Marketing
increases your site's visibility
and grows your sales. »
Ya-graphic

3. #1 position in Google gets
the best Click-Through Rate
(CTR)
“The #1 Organic Listing still captures the most click activity (32.8%),
regardless of what new elements are presented.”
Today businesses that are positioned lower on the Google SERPs – from
a desktop -, especially positions 2-4, get more clicks than in 2005.
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4. What about Mobile Search?
In Mobile Search Click-Through Rate (CTR) of the first position is 27.7%. It drops
considerably from the second position with a Click-Through Rate of 9.2%! It is
better to be in the #1 position in the mobile results pages.
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5. Organic Search Drives
51% Of Traffic
The Organic Search was the largest web traffic source for websites in these
sectors: Business Services, Hospitality, Technology/Internet, Media &
Entertainment, Retail.
Organic Search (51%)
Display, Email, referrers (34%)
Paid Search(10%)
Social (5%)
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6. SEM: The most effective
acquisition channel for 85% of
retailers
85% of retailers surveyed said the Search Marketing - SEA and SEO - was the
most effective customer acquisition tactic.
Search Engine Marketing: SEO, SEA, PPC,
mobile search (85%)
Organic traffic (41%)
Affiliate programs (40%)
Remarketing/retargeting of shoppers in
online ads (29%)
Direct email: mailings and in-catalog
marketing (15%)
Sweepstakes (10%)
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7. Search Engine: The primary tool
of the travel researcher
60% of Leisure Travelers and 55% of Business Travelers always start their travel
planning with a search engine. 57% of Leisure Travelers and 64% of Business
Travelers start their travel booking and shopping process with Search.
Leisure
Travelers
(60%)
Business
Travelers
(55%)
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8. What is SEO?
Definition: SEO is an acronym for “Search Engine Optimization”. This is the
process of increasing a website’s visibility in search engine’s organic results
through optimizing all pages with the keywords phrases people are likely to
search for.
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9. What is SEA?
Definition: SEA is an acronym for “Search Engine Advertising”. This is a
method of placing online advertisements on search engines web pages
that show results when specific keywords are typed.
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10. What is SEM?
Definition: SEM is an acronym for “Search Engine Marketing”. SEM represents
two areas: SEO and SEA.
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11. Source
1. Mediative - Page 2
2. seoClarity - Page 3
3. BrightEdge - Page 4
4. Shop.org - Page 5
5. Forrester Research - Page 5
6. Google Travel Study - Page 6
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12. Ya-graphic.com
Digital Marketing | International SEO, SEA, Social Media
E-mail. contact@ya-graphic.com
Mobile. +33(0)6.52.64.70.04
Twitter. https://twitter.com/yagraphic
Facebook. https://www.facebook.com/yagraphic
SIRET. 512.601.105.00020
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