Shaadi.com, Its Idea, Business Goal, Customer Expectation,Business Model

1. By
Anuj Shrivastav(13)
Ashish Taneja (17)
Ashwini Yadav (18)
Avinash Kumar(19)
Digvijai Chandra ()

2. SHAADI.COM
IDEA
 Provide a global reach to the
bride/groom seeking parties.
 It was self-operative and easy.
 Use preferences to filter
registration profiles.
 May run several different
portals to cater for needs like
different languages.
 Virtual meetings are
possible.
 Information to be disclosed
can be well decided by the
parties.
 Created on: 1996 (18 years
old)
 Created by: Anupam Mittal
 Audience Appeal: Global
 Tagline: Find love arranged
by Shaadi.com
 Market share: 35%
 It was the first matrimonial
site to receive the coveted
ISO 9000:2001 Certification.

3. Objectives
Business Goals
1. Provide people with a superior
matchmaking experience by
expanding the opportunities
available to meet potential life
partners and build fulfilling
relationships.
2. Display more relevant matches
than any other matrimonial
service
3. Consumer Satisfaction
Consumer Expectations
1. To meet compatible people
 Caste preferences
 Appearance based preferences
 Income/job preferences
 Habits/hobbies
2. Have their information kept
private
3. To get reliable information
4. Time saving and efficient

4. Services Offered
 Verified Profiles, Assured Contacts, region specific portals and
Mobile Alerts in the online matrimony space.
 Mobile app, expert help for writing about me, daily 5
recommendations, shaadi blog which talks about love stories,
relationship advices etc.
 Personalized Services: SelectShaadi.com
 Wedding Planning: Shaaditimes blog which talks about love
stories, relationship advices etc.
 ShaadiCentre.com, network of more than 100 marriage bureaus
across India with a well trained team of relationship advisors to
assist you in search for a partner. Shaadi Centres were pioneered
by the founders of Shaadi.com, the world's largest and most
respected internet marriage facilitating site having more than a
decade of expertise.
 Customer Touch Points: Website, Live chat(online), mobile app,
Facebook, twitter, Google+

5. Strategies
1. Professional, Simple and Direct
Communication
2. Personalized Services:
SelectShaadi
3. Occasion Marketing
4. Geographic Segmentation
5. Marketing activities integrated
with Media and Entertainment
Industry.
6. Integrated with print media
Hindustan Times Matrimony
7. Offline Shaadi Centers
8. Key Differentiator: Very clean
interface, no advertisements, very
effective search
9. Ads execution:
 Fun and enjoyment
 Ads based on real life examples
 Key message: Helping today's
youth in making the right
decision in marriage
 Reason to believe: Ad
presentation synchronizes with
the youth mind set

6. Awards
 Won Silver in Indian Digital Marketing Awards
 'Best Use of Social Media in Marketing Award' at The
12th Indira Awards
 won the India Digital Award for Best Use of Internet
for Social & Economic Development.
 Shaadi.com's Angry Brides campaign has won a Bronze
at the 2012 Internationalist Awards for Innovative
Digital Marketing Solutions

7. ONLINE MATRIMONY

8. introduction
 Online Matrimony is an organized web based
Matrimonial/Marriage service facilitating wishful
men and women to find their suitable life partners .
 Online Matrimony caters to people spread across the
globe with the help of internet.
 Matrimonial sites are specially popular in India and
among Indians settled overseas.

9.  Matrimonial sites register users, after which they are
able to upload their profile onto a searchable database
maintained by the website.
 On average there are more women “on the market” than
men.
In the 30-36 age group, there are 15 women to one man
In the 26-30 age group, there are 7 women/ man
In the 20-25 age group, the ratio changes and there are 2
men/woman.
Source: www.hindustantimes.com

10. Awareness Customer recognize name of company or one of its
product mix
Exploration Profile searching, Interaction with executives through
phone calls, emails.
Familiarity Completed several transactions .if successful :Next step
If not successful: Switch to Competitors
Commitment If Successful: Word of mouth communication.
If Unsuccessful : False rumors
Separation Disappointed by changes in level of services.

11. Matrimonial Services
Providers
Marketing & Promotional
Activities
Individual/Small Enterprises Wedding
Related Services
Online Offline

12. Business model of online matrimonial Service providers
Funding Structure: Through-
- Venture Capital.
- Arms of LLC.
- Self Funding
- Partnership funds.
- Social/Religious Trust Funds
- NRI Associations.
Exact Internet business model
adopted
- Brokerage Model.
- Advertising Model.
- Subscription Model.
- Affiliate Model
(Commissioning for referrals)
Distribution Architecture
How we reach to our customers?
- Satellite TV Interactive services.
- Mobile Apps.
-Viral Marketing (Online)
- Offline outlets or Franchise centre.
-Newspapers/Magazine.
Distribution Architecture
What job we do for our customers?
- Matchmaking
-Personal Counseling through RM
- Tele Marketing
-SMS & Email for easy Filtering.
- Video/chatting/blogs.
Offers
- Free services
- Paid Services
-Value Added services
- Professional Services
Customer Segment
Basis:
- Geographic
-Demographic
-Psychographic
Revenue Model
Cost Structure Sources of Revenue
-Depend upon Volume of profile uploads -Online Ads & Allied
matchmaking
-Application uploads Database storage charges. -Wedding directories
-Salaries for executives. -User Subscriptions
-Marketing Franchise -Referrals
-Depend upon Traffic visits from domestic &overseas. -Targeted Banner ads

13. Players in online Matrimony
business
Shaadi.com CitizenMatrimony.com Bharatmatrimony.com
Jeevansathi.co SimplyMarry.com Pabitravivah.com
Dulhemiyan.com Suremarry.com Mymitra.com
Meribahu.com A4agent.com Globalalliancematrimony.com
Matrindia.com Meetoutside.com Sanjogse.com
Findari.com Mangalsutrabandhan.com Liverishta.com
Rightmatrimony.com Shubhmaitri.com Esindoor.com

14.  Rishtaywali.com Bigvivah.com Vivaah.com
 Rishtaa.com Swayamwara.com Shubhshaadi.com
 Indiamatrimonials.com Lifepartnerindia.com Alliance4u.com
 IndianRishtey.com Merasathi.com Navbandhan.com
 123-matrimonials.com Kalyanavaibhogam.com
 Sunmatrimony.com Tamilshaadi.com Swayamwara.com
 Ananthammatrimony.com Arathy.com
Pillaimatrimony.com
 Marryannari.com Tamildarling.com Jodi365.com
 Tamilsuyamvaram.com Vehavik.com
Kalayanvaibhogam.com

20. Business Goals
• Dominant brand for consumer services through Internet and
mobile.
• They want to combine the tradition and technology.
• Take biggest market share
• To give the best match for users

21. • Opportunity for every individual to realise their personal
potential and achieve financial freedom in a challenging
environment
• Consumer satisfaction
• Profit maximization

22. 1. Provide people with a superior matchmaking
experience by expanding the opportunities available to
meet potential life partners and build fulfilling
relationships.
2. Display more relevant matches than any other
matrimonial service
3. consumer satisfaction

23. BRAND NAME Bharat matrimony Jeevansathi Shaadi
TAGLINE For happy marriages We match better The World's Largest
Matrimonial Service
AUDIENCE APPEAL Global Global Global
BIG IDEA/CONCEPT To tie tradition and Consumer satisfaction Find the perfect match for
technology together and privacy the user
TARGET AUDIENCE Young audience and Orthodox families Mix of Indian families.
liberal families
TONE OF VOICE Friendly, Emotional Professional, Simple, Professional, Direct
Direct
TOP PRIORITY Preference customization PRIVACY, preference protecting privacy and
customization security of their customers

24. 20%
MARKET
SHARE
Bharat mat r imony
40%
Shaadi 35%
Jeevansathi 20%

25. Bharat matrimony is leading because…
1. It has 15 regional portals for members of different
religions.
2. Connects with the youth.
3. Very User-friendly and interesting interface.
4. They offer a service of free doorstep payment
collection. Which makes the customers think its more
reliable and trust worthy.
5. They offer free counseling sessions to their customers
before marriage and also help them organize their
wedding.

26. 6 C’s of Happy Marriage

27. Advantages of shaadi.com
 Millions of Members
 Strict Profile Screening Systems
 Search Technology
 Security & Privacy Controls
 Communicate Effectively
 “shaadi.com” on the move
 Premium Membership