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1 of 28 ,Metrimonial site-Marketing Of Services



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  1. 1. By Anuj Shrivastav(13) Ashish Taneja (17) Ashwini Yadav (18) Avinash Kumar(19) Digvijai Chandra ()
  2. 2. SHAADI.COM IDEA  Provide a global reach to the bride/groom seeking parties.  It was self-operative and easy.  Use preferences to filter registration profiles.  May run several different portals to cater for needs like different languages.  Virtual meetings are possible.  Information to be disclosed can be well decided by the parties.  Created on: 1996 (18 years old)  Created by: Anupam Mittal  Audience Appeal: Global  Tagline: Find love arranged by  Market share: 35%  It was the first matrimonial site to receive the coveted ISO 9000:2001 Certification.
  3. 3. Objectives Business Goals 1. Provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships. 2. Display more relevant matches than any other matrimonial service 3. Consumer Satisfaction Consumer Expectations 1. To meet compatible people  Caste preferences  Appearance based preferences  Income/job preferences  Habits/hobbies 2. Have their information kept private 3. To get reliable information 4. Time saving and efficient
  4. 4. Services Offered  Verified Profiles, Assured Contacts, region specific portals and Mobile Alerts in the online matrimony space.  Mobile app, expert help for writing about me, daily 5 recommendations, shaadi blog which talks about love stories, relationship advices etc.  Personalized Services:  Wedding Planning: Shaaditimes blog which talks about love stories, relationship advices etc. , network of more than 100 marriage bureaus across India with a well trained team of relationship advisors to assist you in search for a partner. Shaadi Centres were pioneered by the founders of, the world's largest and most respected internet marriage facilitating site having more than a decade of expertise.  Customer Touch Points: Website, Live chat(online), mobile app, Facebook, twitter, Google+
  5. 5. Strategies 1. Professional, Simple and Direct Communication 2. Personalized Services: SelectShaadi 3. Occasion Marketing 4. Geographic Segmentation 5. Marketing activities integrated with Media and Entertainment Industry. 6. Integrated with print media Hindustan Times Matrimony 7. Offline Shaadi Centers 8. Key Differentiator: Very clean interface, no advertisements, very effective search 9. Ads execution:  Fun and enjoyment  Ads based on real life examples  Key message: Helping today's youth in making the right decision in marriage  Reason to believe: Ad presentation synchronizes with the youth mind set
  6. 6. Awards  Won Silver in Indian Digital Marketing Awards  'Best Use of Social Media in Marketing Award' at The 12th Indira Awards  won the India Digital Award for Best Use of Internet for Social & Economic Development. 's Angry Brides campaign has won a Bronze at the 2012 Internationalist Awards for Innovative Digital Marketing Solutions
  8. 8. introduction  Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners .  Online Matrimony caters to people spread across the globe with the help of internet.  Matrimonial sites are specially popular in India and among Indians settled overseas.
  9. 9.  Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website.  On average there are more women “on the market” than men. In the 30-36 age group, there are 15 women to one man In the 26-30 age group, there are 7 women/ man In the 20-25 age group, the ratio changes and there are 2 men/woman. Source:
  10. 10. Awareness Customer recognize name of company or one of its product mix Exploration Profile searching, Interaction with executives through phone calls, emails. Familiarity Completed several transactions .if successful :Next step If not successful: Switch to Competitors Commitment If Successful: Word of mouth communication. If Unsuccessful : False rumors Separation Disappointed by changes in level of services.
  11. 11. Matrimonial Services Providers Marketing & Promotional Activities Individual/Small Enterprises Wedding Related Services Online Offline
  12. 12. Business model of online matrimonial Service providers Funding Structure: Through- - Venture Capital. - Arms of LLC. - Self Funding - Partnership funds. - Social/Religious Trust Funds - NRI Associations. Exact Internet business model adopted - Brokerage Model. - Advertising Model. - Subscription Model. - Affiliate Model (Commissioning for referrals) Distribution Architecture How we reach to our customers? - Satellite TV Interactive services. - Mobile Apps. -Viral Marketing (Online) - Offline outlets or Franchise centre. -Newspapers/Magazine. Distribution Architecture What job we do for our customers? - Matchmaking -Personal Counseling through RM - Tele Marketing -SMS & Email for easy Filtering. - Video/chatting/blogs. Offers - Free services - Paid Services -Value Added services - Professional Services Customer Segment Basis: - Geographic -Demographic -Psychographic Revenue Model Cost Structure Sources of Revenue -Depend upon Volume of profile uploads -Online Ads & Allied matchmaking -Application uploads Database storage charges. -Wedding directories -Salaries for executives. -User Subscriptions -Marketing Franchise -Referrals -Depend upon Traffic visits from domestic &overseas. -Targeted Banner ads
  13. 13. Players in online Matrimony business
  14. 14.         
  15. 15. Business Goals • Dominant brand for consumer services through Internet and mobile. • They want to combine the tradition and technology. • Take biggest market share • To give the best match for users
  16. 16. • Opportunity for every individual to realise their personal potential and achieve financial freedom in a challenging environment • Consumer satisfaction • Profit maximization
  17. 17. 1. Provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships. 2. Display more relevant matches than any other matrimonial service 3. consumer satisfaction
  18. 18. BRAND NAME Bharat matrimony Jeevansathi Shaadi TAGLINE For happy marriages We match better The World's Largest Matrimonial Service AUDIENCE APPEAL Global Global Global BIG IDEA/CONCEPT To tie tradition and Consumer satisfaction Find the perfect match for technology together and privacy the user TARGET AUDIENCE Young audience and Orthodox families Mix of Indian families. liberal families TONE OF VOICE Friendly, Emotional Professional, Simple, Professional, Direct Direct TOP PRIORITY Preference customization PRIVACY, preference protecting privacy and customization security of their customers
  19. 19. 20% MARKET SHARE Bharat mat r imony 40% Shaadi 35% Jeevansathi 20%
  20. 20. Bharat matrimony is leading because… 1. It has 15 regional portals for members of different religions. 2. Connects with the youth. 3. Very User-friendly and interesting interface. 4. They offer a service of free doorstep payment collection. Which makes the customers think its more reliable and trust worthy. 5. They offer free counseling sessions to their customers before marriage and also help them organize their wedding.
  21. 21. 6 C’s of Happy Marriage
  22. 22. Advantages of  Millions of Members  Strict Profile Screening Systems  Search Technology  Security & Privacy Controls  Communicate Effectively  “” on the move  Premium Membership

Editor's Notes

  • BM-1997(Murugavel Janakiraman), Shadi-1996(Anupam Mittal), Jeevansaathi- 2004(Sanjeev Bikhchandani)
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