Why does a fitness brand build its video channel on YouTube?

1. WHY HAS BUILT
THEIR OWN BRAND CHANNEL?

2. There’s a reason why a health & fitness brand
runs a video channel.

3. Before we get into the answer, lets see their
channel first.

4. Brand channel
homepage.

5. Homepage is inviting, giving out the viewer
something instantly through the featured video.

6. Well-thought-out
playlists.

7. Videos that are
helpful to their
audience.

8. Well-organised
Sections

9. Well-organised
Sections

10. WHY A FITNESS COMPANY WOULD RUN A BRAND
VIDEO CHANNEL?
‣They’ve got 9.89L subscribers, who would consume their videos, and share them in
their circle when a workout resonates with them.
‣When someone is looking for a fitness service, the subscribers are sure to remember
SELF than any other similar brand. Thanks to the loyalty that was built over the years
through their content.
‣Their subscriber base would keep on increasing as they continue to publish more
videos that add value to their audience.
‣To sum it up, through their video channel, they are building a loyal fanbase for their
brand.

12. THEY HAVE DID SOMETHING COMMENDABLE
‣They’ve published their first video in 2018
‣In total they have published 677 videos
‣About 10 lakhs subscribers earned so far
‣On an average, they’ve published 4 videos a month for 12 years
‣They maintained an amazing consistency.

13. Every single video is going to work for them in the
coming years.

14. Making the videos work for you demands
long-term thinking.

15. NICE JOB

16. Owned Media
Earned Media
Paid Media
Successful companies understand
the power of owned media and
invest in it.

17. This is exactly
what we do.

18. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt