8. Not an usual sight to see a FMCG product having
a nice video channel!
9.
10. WHY A FMCG PRODUCT WOULD RUN A BRAND
VIDEO CHANNEL?
‣They’ve got 67.5k subscribers who would consume their videos, and share them in
their circle when they find an interesting recipe.
‣When someone is looking for a recipe, the subscribers are sure to remember Kelloggs
than any other similar brand. Thanks to the loyalty that was built over the years
through their content.
‣Their subscriber base would keep on increasing as they continue to publish videos
with more recipes.
‣To sum it up, through their video channel, they are building a loyal fanbase for
Kelloggs India.
11. WHY A FMCG PRODUCT WOULD RUN A BRAND
VIDEO CHANNEL?
‣Every single video is going to work for them in the
coming years.
‣Making the videos work for you demands long-term
thinking.
12. Their video channel has created a following
for them.
And through their paid campaigns, they
direct their audience to their video channel.
THE REASON FOR THEIR CHANNEL
13. While they don’t ask you to buy through their
campaigns, sales happen when you start to
consume their videos.
In this way, brand af
fi
nity gets built as well.