This is a deconstruction of the magazine NME.

1. By Hannah Edwards

3. Who are the target audience for the
magazine?
• I think this magazine is aimed at men around about the
ages of 20 -30 though David Bowie is on the front cover
as the main feature so I don’t know if it has a older
audience to.
• I think this magazine will appeal to people who like rock,
alternative and indie music.

4. Who actually owns the magazine and do
they own any others?
• The founder of NME is Theodore Ingham.
• But the magazine is owned by the company IPC media.
• They own several other magazines including:
• InStyle
• Look
• Country life
• Horse and Hound
• Teen Now
• Wallpaper
• Cycling sport
• Volksworld
• Ideal Home
• Uncut
• Chat
• TV times

5. Who is the Editor of the magazine? Is
there an editorial note in the magazine?
• The editor of the
magazine is a man
named Mike Williams.
• He has been the editor
of NME from June
2012 – present.

6. What are the recent sales figures for the
magazine?
• The sales of
NME are
pretty poor
compared to
other music
magazines.
They have
experienced
a large drop
in sales since
their release
in 1952.

7. How is the magazine distributed?
• NME distributes it self in shops and online with an official
website. You can also subscribe on your mobile to get
digital version of the magazine on your phone.
NME‘s official website

8. What is the house style of the magazine?
• The house style is normally using stencilled bold fonts for
important headings, bold think fonts of less important
headings and a smart straight fount for the bodies of text.
• The titles and sub titles are often in a different coloured
box to stand out and although each page might have
different colours on them the colours are the same for that
page.

9. What sections appear on the contents
page?
• There are three columns that make up the contents page
the first holds the ‘Regulars’ e.g. things that appear in
every issue so fans of the magazine can look to stop their
favourite sections in the magazine.
• The second columns has ‘Features’ and these are things
exclusive to this issue of the magazine for example
posters and a feature on David Bowie.
• The third has a band list that shows all the bands and
artists featured in this issue of NME all in alphabetical
order with the page number/s you can find them on.

10. What is the cover feature?
• The cover feature is a
10 page article on
David Bowie on his life
and his top 40 tracks
according to this
magazine.
They had this picture on the cover of
the magazine.

11. How is the double page spread for the
cover feature formatted? Does it break
with the house style at all?
• For the double page feature we have the title in a
rounded bold font which is very different from the
house style.
• The picture of the right hand page has a red back
ground also breaks away from the house style as
nowhere else in the magazine do they have a page
entirely dedicated to a picture (expect from the free
posters)
• The text is in a Calibri (Body) fount which is not the
same to the other block texts in the magazine.