5. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
It’s the only marketing tool that
gives you direct reach to your
consumer
6. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
Most accurate two way communication,
getting response & feedback from the
customer directly
7. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
This tool gives you the maximum value for
money spent, making it measureable
8. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
BTL gives you the power to customize your
brand message for various consumer groups
9. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
The most personalized form of marketing, this
is where you humanize the brand
13. Zong 4G
Express
Jan 2018
With over 400 4G cities
across Pakistan, Zong 4G
brings you an experience of
a lifetime. Come aboard
the Zong 4G Express, as we
treat you to a journey full
of exciting activities
showcasing the true power
of Zong 4G.
15. Jazz & StarzPlay Media Meetup
September 2018
Jazz partners with Cinepax to launch
StarzPlay! The media meetup in Karachi
brought together celebrities and
corporate leaders on one platform,
making it an evening to remember.
16. Jazz Super 4G
May 2018, Karachi
A look at how the
#JazzSuper4GCaravan took over
Karachi in just 3 days! The Jazz Super
4G Caravan moved around Karachi
from 25 – 27 April inviting all
Karachiites to connect with #Jazz by
sharing their selfies using the
hashtag #JazzSuper4G.
20. Hum Masala Family Festival
Ufone sets up a stall at Hum Masala
Family Festival held in Lahore on
13th and 14th Nov 2016. Families
were engaged in various fun
activities and the lucky winners
won Ufone’s Super Card and various
other prizes.
25. ANALYZING THE URBAN USER
• Before we put together a platform we need to know what the
urban user really needs fast internet for.
When on the go
data is my best
friend
Its my content portal for videos, music,
and the latest trends! Source of Information
”I need this information now”
Helps me explore new
opportunities
WHAT IS DATA USED FOR
(URBAN)?
26. Get to find out
what’s happening
around
Facebook is a
whole new wealth
of information
Watching videos,
music etc.
WHAT IS DATA USED FOR
(RURAL)?
28. Upcoming consumer
Gen ‘Z’
They were born in the age of internet – for them living on data is life
They live in the world of digital content – Content is their source of information, entertainment and connection
31. BRAND ACTIVATIONS HAVE BECOME MORE IN
SYNC WITH DATA LIFESTYLE
ACTIVATIONS ARE EXECUTED BY KEEPING IN MIND THE
AUDIENCE ON THE DIGITAL WORLD
CONTENT LED ACTIVATIONS – ACTIVATION LED CONTENT
38. URBAN
Enabler of Content
Telenor 4G will be the enabler of content
creation and facilitation
SEMI URBAN & RURAL
• Improving data perception
Upgrading Lifestyles
Telenor 4G will focus on providing solutions to
specific regional problems through an
integrated activation approach
39. URBAN
Enabler of Content
Telenor 4G will be the enabler of content
creation and facilitation
1. RECOGNIZING INFLUENCERS
2. INSTITUTES DRIVE
3. THE NEW AGE OF ACTIVATIONS
4. YOUTH HANGOUTS
5. NORTH PLAN
6. DATA FOR CHANGE
40. TO OWN THE CONTENT SPACE IN THE URBAN PAKISTAN…
WE NEED TO BRING ALL THE CONTENT CREATORS ON
ONE PLATFORM
THE PLATFORM TELENOR OWNS
41. To announce the Content Awards in partnership with Telenor 4G.
Incentivizing the idea of becoming content creators from anywhere in Pakistan.
42. .
PR EVENT USING INFLUENTIAL CONTENT
CREATORS
BRANDING &
ACTIVATING
Mobile Units for
announcements
43. NOMINATIONS FOR CONTENT AWARDS
BEST IN COMEDY CONTENT
BEST IN DRAMA CONTENT
BEST IN HEALTH CONTENT
BEST IN SPORTS CONTENT
BEST IN DRAMA CONTENT
BEST IN EDUCATIONAL CONTENT
BEST IN NEWS CONTENT
49. PARTNERED FOR THE YEAR
Partnering with societies inside universities and
colleges that help booster content development.
Getting them to nominate, create and
share their content.
FAST MUSIC SOCIETY
LUMS SOCIETY
BNU MUSIC SOCIETY
IBA ARTISTS DEN
51. Activations which are either planned around content or
the content leg is one of the primary products of the
activation
ENCOURAGING CONTENT CONSUMPTION AND CREATION
52. PAKISTAN’S FIRST EVER DATA BANK
WOULDN’T IT BE GREAT IF YOUR
LIKES AND SHARES ACTUALLY
MEAN MONEY – AND YOU CAN
BUY STUFF WITH THAT MONEY!
WOULDN’T IT BE JUST
AWESOME?
DATA BANK
53.
54. DATA CAPITAL
Establish Telenor 4G as the coolest data
network in town and also develop speed
association of the brand – Making sure
the brand gets the coolest space on
digital with its content assets
55. IDEA 1
A unique trivia game experience where
you earn Data MB with each answer –
and each answer opens up another level
of the maze taking you to the mega prize
of unlimited data for three months
University and Mall Activation
Digital Content
Potential to become an own-
able platform
Q1 - Q2
57. OWNING THE YOUTH HANGOUT SPACES BY CREATING
CONTENT PLATFORMS LIKE
LEVI’S LIVE
ACTIVATING CAFES AND RESTAURANTS WITH STAND UP
SHOWS, UNPLUGGED MUSIC GIGS ETC
58. COLLABORATING WITH POPULAR RESTAURANTS AND CAFES FOR A WEEKLY SHOW
WHICH WILL BE RECORDED AND BROADCASTED ON TELENOR CHANNELS
61. WITH THE TOURISM INDUSTRY ON THE RISE IN THE COMING YEAR – ITS
TIME TO ESTABLISH A PLATFORM ON THE MOST POPULAR PASSION
POINT OF PAKISTANI YOUTH
MUSIC
71. SEMI URBAN & RURAL
Upgrading Lifestyles
Telenor 4G will focus on providing solutions to
specific regional problems through an
integrated activation approach
1. DIGITAL EXPO MELA
2. DUMDAAR
78. love to show off strength
more specifically physical strength
evident by the famous Punjabi film genre –
The most consumed film content in Pakistan
INSIGHT
Data consumption is on the rise in rural areas with very few
options available online – consumers end up watching Punjabi
Stage dramas – making them the most consumed YouTube
content in Pakistan
79. Telenor Damdaar is a hurdle course competition
IDEA
DUMDAAR is a concept
inspired by International Competition
American Ninja Warrior.
80.
81.
82.
83. HOW IT WILL WORK
Awareness UNITS
15 DAYS IN A TOWN
DUMDAAR SPACE
15 DAYS IN A TOWN