SlideShare ist ein Scribd-Unternehmen logo
1 von 22
Peter Cobb
February 2009   Co-founder and SVP of Marketing, eBags
Started March2007

    One full-time video producer

    210 videos

    85% self produced, 15% from suppliers

    Partnered with Silicon Valley startup Liveclicker for

    technological aspects
eBags Video Commerce by Peter Cobb
Increased onsite conversions

    Higher customer satisfaction

    SEO

    Presence on social networks

    Enhance marketing programs (email, affiliates)

    Low-cost way to grab technological edge

    Brands love it

Group A – No Video   Group B – With Video
# Product pages        25,000                25,000
         served
Conversion rate         6.63%               10.00%
       (did not
   view video)
Conversion rate         6.63%               15.84%
 (viewed video)
Conversion rate                              50.1%
      increase           N/A
       (did not
   view video)
Conversion rate          N/A                138.9%
       increase
 (viewed video)
Launched video center in 2008

    Prominent SEO placement

    Liquidated inventory of key product

    Boosted conversion rates

Facebook

    Twitter

    MySpace

    Digg

    StumbleUpon

    YouTube

    Blogs

    Google Video

    Etc.

100,603 video plays (since May 5 2008)

    Average 260/day, accelerating to 780/day

    Distribution across all channels:

    onsite, SEO, affiliate, email, social networks.
Since July 24th 2008
81,423 unique visitors




111,325 page views
Since Sep 17th 2008
1,138,517 banner impressions




 5,543 video views
Since Jan 16th 2008
102,998 banner impressions




3,699 video views
Tracked since
October 12th 2008
9,337 unique visitors
Since Mid November
 2008 w/Liveclicker
  15,775 views, increasing




• Commission Junction
• LinkShare
Article
eBags Video +
Merchandising
Demos and testimonial most “engaging”

    (people viewing at least 10-seconds)
    Promotion/Interview show lower

    engagement
Product demos are
most engaging.
These videos also show
most views on Youtube
Notice the low level of engagement on affiliate site
eBags Video Commerce by Peter Cobb
What people will like more art than science…
Next-generation player

    with integrated
    merchandising

    Social Media development



    Email integration

Getting Started
 Video Production Doesn’t Have To Be Complex
 “Video Everywhere” is the correct strategy

Making it a process
 Find the right balance of content
 Work with suppliers to acquire video assets

Solving the technical limitations
 Partner with the right company and get going
eBags Video Commerce by Peter Cobb

Weitere ähnliche Inhalte

Was ist angesagt?

Justin Deaville - OTE London - 9 recent changes to the search results
Justin Deaville - OTE London - 9 recent changes to the search resultsJustin Deaville - OTE London - 9 recent changes to the search results
Justin Deaville - OTE London - 9 recent changes to the search resultsEdge Global Media Group
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Darmini Kara
 
Common Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency WebsitesCommon Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency WebsitesDarmini Kara
 
Masters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design MistakesMasters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design MistakesDarmini Kara
 
How to optimize your nonprofit website like a boss
How to optimize your nonprofit website like a bossHow to optimize your nonprofit website like a boss
How to optimize your nonprofit website like a bossWhole Whale
 
Selling Online - Tips from a Seller - Not a Consultant!
Selling Online - Tips from a Seller - Not a Consultant!Selling Online - Tips from a Seller - Not a Consultant!
Selling Online - Tips from a Seller - Not a Consultant!Purchase.ie
 
Tri Valley E Mailand Social
Tri Valley E Mailand SocialTri Valley E Mailand Social
Tri Valley E Mailand SocialNatalie Alvanez
 
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...
The Extreme Website Makeover Webinar!  Exclusively for ACT! Certified Consult...The Extreme Website Makeover Webinar!  Exclusively for ACT! Certified Consult...
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
 
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...Best Practices for Drupal Search Engine Optimization and Driving Site Convers...
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...Bryan House
 
Automatic Sales Lead Generation Machine
Automatic Sales Lead Generation MachineAutomatic Sales Lead Generation Machine
Automatic Sales Lead Generation MachineCraig Klein
 
ITC Backlinks Presentation
ITC Backlinks PresentationITC Backlinks Presentation
ITC Backlinks PresentationDarmini Kara
 
Seo presentation for the fit bloggers convention (share)
Seo presentation for the fit bloggers convention (share)Seo presentation for the fit bloggers convention (share)
Seo presentation for the fit bloggers convention (share)Timothy Resnik
 
BrightonSEO - Benefits of using Marketing Automation Software as part of your...
BrightonSEO - Benefits of using Marketing Automation Software as part of your...BrightonSEO - Benefits of using Marketing Automation Software as part of your...
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
 
SEO & Conversion 101 for Non Profits - October 2011
SEO & Conversion 101 for Non Profits - October 2011SEO & Conversion 101 for Non Profits - October 2011
SEO & Conversion 101 for Non Profits - October 2011felicelam
 
How to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is ImportantHow to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is ImportantHall_
 
What's After SEO
What's After SEOWhat's After SEO
What's After SEOSean Si
 

Was ist angesagt? (19)

Justin Deaville - OTE London - 9 recent changes to the search results
Justin Deaville - OTE London - 9 recent changes to the search resultsJustin Deaville - OTE London - 9 recent changes to the search results
Justin Deaville - OTE London - 9 recent changes to the search results
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
 
Common Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency WebsitesCommon Mistakes on Insurance Agency Websites
Common Mistakes on Insurance Agency Websites
 
Masters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design MistakesMasters of Marketing -- Common Landing Page Design Mistakes
Masters of Marketing -- Common Landing Page Design Mistakes
 
How to optimize your nonprofit website like a boss
How to optimize your nonprofit website like a bossHow to optimize your nonprofit website like a boss
How to optimize your nonprofit website like a boss
 
SEO Ask Me Anything
SEO Ask Me AnythingSEO Ask Me Anything
SEO Ask Me Anything
 
Selling Online - Tips from a Seller - Not a Consultant!
Selling Online - Tips from a Seller - Not a Consultant!Selling Online - Tips from a Seller - Not a Consultant!
Selling Online - Tips from a Seller - Not a Consultant!
 
Tri Valley E Mailand Social
Tri Valley E Mailand SocialTri Valley E Mailand Social
Tri Valley E Mailand Social
 
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...
The Extreme Website Makeover Webinar!  Exclusively for ACT! Certified Consult...The Extreme Website Makeover Webinar!  Exclusively for ACT! Certified Consult...
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...
 
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...Best Practices for Drupal Search Engine Optimization and Driving Site Convers...
Best Practices for Drupal Search Engine Optimization and Driving Site Convers...
 
Automatic Sales Lead Generation Machine
Automatic Sales Lead Generation MachineAutomatic Sales Lead Generation Machine
Automatic Sales Lead Generation Machine
 
ITC Backlinks Presentation
ITC Backlinks PresentationITC Backlinks Presentation
ITC Backlinks Presentation
 
Seo presentation for the fit bloggers convention (share)
Seo presentation for the fit bloggers convention (share)Seo presentation for the fit bloggers convention (share)
Seo presentation for the fit bloggers convention (share)
 
Converting you to CRO
Converting you to CROConverting you to CRO
Converting you to CRO
 
BrightonSEO - Benefits of using Marketing Automation Software as part of your...
BrightonSEO - Benefits of using Marketing Automation Software as part of your...BrightonSEO - Benefits of using Marketing Automation Software as part of your...
BrightonSEO - Benefits of using Marketing Automation Software as part of your...
 
Simple Web Marketing for Small Businesses: Makeover Tips
Simple Web Marketing for Small Businesses: Makeover TipsSimple Web Marketing for Small Businesses: Makeover Tips
Simple Web Marketing for Small Businesses: Makeover Tips
 
SEO & Conversion 101 for Non Profits - October 2011
SEO & Conversion 101 for Non Profits - October 2011SEO & Conversion 101 for Non Profits - October 2011
SEO & Conversion 101 for Non Profits - October 2011
 
How to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is ImportantHow to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is Important
 
What's After SEO
What's After SEOWhat's After SEO
What's After SEO
 

Andere mochten auch

Design and Development Trends in WordPress
Design and Development Trends in WordPressDesign and Development Trends in WordPress
Design and Development Trends in WordPressTomas Puig
 
Landing page optimization – tim ash
Landing page optimization – tim ashLanding page optimization – tim ash
Landing page optimization – tim ashSaumil Shah
 
The Science of Blogging
The Science of BloggingThe Science of Blogging
The Science of BloggingHubSpot
 
The Science of Analytics
The Science of AnalyticsThe Science of Analytics
The Science of AnalyticsHubSpot
 
120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and GraphsHubSpot
 

Andere mochten auch (6)

Design and Development Trends in WordPress
Design and Development Trends in WordPressDesign and Development Trends in WordPress
Design and Development Trends in WordPress
 
Ch 7
Ch   7Ch   7
Ch 7
 
Landing page optimization – tim ash
Landing page optimization – tim ashLanding page optimization – tim ash
Landing page optimization – tim ash
 
The Science of Blogging
The Science of BloggingThe Science of Blogging
The Science of Blogging
 
The Science of Analytics
The Science of AnalyticsThe Science of Analytics
The Science of Analytics
 
120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs
 

Ähnlich wie eBags Video Commerce by Peter Cobb

[Hub spot] How to use online video for marketing
[Hub spot] How to use online video for marketing[Hub spot] How to use online video for marketing
[Hub spot] How to use online video for marketingJackie Nguyen
 
Video Commerce: Selling Online with Video
Video Commerce: Selling Online with VideoVideo Commerce: Selling Online with Video
Video Commerce: Selling Online with VideoXavier Casanova
 
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesTop 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesG3 Communications
 
Ali noel - Creating Your Video Strategy at HUG 2017
Ali noel - Creating Your Video Strategy at HUG 2017Ali noel - Creating Your Video Strategy at HUG 2017
Ali noel - Creating Your Video Strategy at HUG 2017SD Inbound Marketing
 
Online Video Grappling With Google Macc Edition
Online Video   Grappling With Google   Macc EditionOnline Video   Grappling With Google   Macc Edition
Online Video Grappling With Google Macc EditionDustin Nay
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for MarketingHubSpot
 
Grow Your Business with Simple YouTube Videos
Grow Your Business with Simple YouTube VideosGrow Your Business with Simple YouTube Videos
Grow Your Business with Simple YouTube VideosAndrew Gunn
 
Social Shake Up 2018 | Advanced YouTube Tactics for Brands
Social Shake Up 2018 | Advanced YouTube Tactics for BrandsSocial Shake Up 2018 | Advanced YouTube Tactics for Brands
Social Shake Up 2018 | Advanced YouTube Tactics for BrandsRoberto Blake
 
How and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing StrategyHow and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
 
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and Tactics
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and Tactics[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and Tactics
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
 
10 Ways To Use Video With Marketo
10 Ways To Use Video With Marketo10 Ways To Use Video With Marketo
10 Ways To Use Video With MarketoBrightcove
 
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 HoursEIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 HoursEuropean Innovation Academy
 
produce a great explainer video for your startup
produce a great explainer video for your startupproduce a great explainer video for your startup
produce a great explainer video for your startupThinkmojo
 
Phil Nottingham - Video for SEO, CRO, Social and Beyond!
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Phil Nottingham - Video for SEO, CRO, Social and Beyond!
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
 

Ähnlich wie eBags Video Commerce by Peter Cobb (20)

[Hub spot] How to use online video for marketing
[Hub spot] How to use online video for marketing[Hub spot] How to use online video for marketing
[Hub spot] How to use online video for marketing
 
Video Commerce: Selling Online with Video
Video Commerce: Selling Online with VideoVideo Commerce: Selling Online with Video
Video Commerce: Selling Online with Video
 
Video Seo
Video SeoVideo Seo
Video Seo
 
test video
test videotest video
test video
 
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeriesTop 5 Ways To Use Video To Drive Marketing Results #LLCSeries
Top 5 Ways To Use Video To Drive Marketing Results #LLCSeries
 
Ali noel - Creating Your Video Strategy at HUG 2017
Ali noel - Creating Your Video Strategy at HUG 2017Ali noel - Creating Your Video Strategy at HUG 2017
Ali noel - Creating Your Video Strategy at HUG 2017
 
Online Video Grappling With Google Macc Edition
Online Video   Grappling With Google   Macc EditionOnline Video   Grappling With Google   Macc Edition
Online Video Grappling With Google Macc Edition
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for Marketing
 
Carpe VM
Carpe VMCarpe VM
Carpe VM
 
Video Marketing - Phil Schulz
Video Marketing - Phil SchulzVideo Marketing - Phil Schulz
Video Marketing - Phil Schulz
 
Grow Your Business with Simple YouTube Videos
Grow Your Business with Simple YouTube VideosGrow Your Business with Simple YouTube Videos
Grow Your Business with Simple YouTube Videos
 
Social Shake Up 2018 | Advanced YouTube Tactics for Brands
Social Shake Up 2018 | Advanced YouTube Tactics for BrandsSocial Shake Up 2018 | Advanced YouTube Tactics for Brands
Social Shake Up 2018 | Advanced YouTube Tactics for Brands
 
How and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing StrategyHow and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing Strategy
 
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and Tactics
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and Tactics[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and Tactics
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and Tactics
 
10 Ways To Use Video With Marketo
10 Ways To Use Video With Marketo10 Ways To Use Video With Marketo
10 Ways To Use Video With Marketo
 
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 HoursEIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
EIA2016 - Kieran Farr. How to Create 3 Videos that Move the Needle in 24 Hours
 
produce a great explainer video for your startup
produce a great explainer video for your startupproduce a great explainer video for your startup
produce a great explainer video for your startup
 
Video Email Marketing in 2010
Video Email Marketing in 2010Video Email Marketing in 2010
Video Email Marketing in 2010
 
Youtube: mission critical to your business? You betcha
Youtube: mission critical to your business? You betcha Youtube: mission critical to your business? You betcha
Youtube: mission critical to your business? You betcha
 
Phil Nottingham - Video for SEO, CRO, Social and Beyond!
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Phil Nottingham - Video for SEO, CRO, Social and Beyond!
Phil Nottingham - Video for SEO, CRO, Social and Beyond!
 

Kürzlich hochgeladen

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 

Kürzlich hochgeladen (20)

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 

eBags Video Commerce by Peter Cobb

  • 1. Peter Cobb February 2009 Co-founder and SVP of Marketing, eBags
  • 2. Started March2007  One full-time video producer  210 videos  85% self produced, 15% from suppliers  Partnered with Silicon Valley startup Liveclicker for  technological aspects
  • 4. Increased onsite conversions  Higher customer satisfaction  SEO  Presence on social networks  Enhance marketing programs (email, affiliates)  Low-cost way to grab technological edge  Brands love it 
  • 5. Group A – No Video Group B – With Video # Product pages 25,000 25,000 served Conversion rate 6.63% 10.00% (did not view video) Conversion rate 6.63% 15.84% (viewed video) Conversion rate 50.1% increase N/A (did not view video) Conversion rate N/A 138.9% increase (viewed video)
  • 6. Launched video center in 2008  Prominent SEO placement  Liquidated inventory of key product  Boosted conversion rates 
  • 7. Facebook  Twitter  MySpace  Digg  StumbleUpon  YouTube  Blogs  Google Video  Etc. 
  • 8. 100,603 video plays (since May 5 2008)  Average 260/day, accelerating to 780/day  Distribution across all channels:  onsite, SEO, affiliate, email, social networks.
  • 9. Since July 24th 2008 81,423 unique visitors 111,325 page views
  • 10. Since Sep 17th 2008 1,138,517 banner impressions 5,543 video views
  • 11. Since Jan 16th 2008 102,998 banner impressions 3,699 video views
  • 12. Tracked since October 12th 2008 9,337 unique visitors
  • 13. Since Mid November 2008 w/Liveclicker 15,775 views, increasing • Commission Junction • LinkShare
  • 15. Demos and testimonial most “engaging”  (people viewing at least 10-seconds) Promotion/Interview show lower  engagement
  • 16. Product demos are most engaging. These videos also show most views on Youtube
  • 17. Notice the low level of engagement on affiliate site
  • 19. What people will like more art than science…
  • 20. Next-generation player  with integrated merchandising Social Media development  Email integration 
  • 21. Getting Started  Video Production Doesn’t Have To Be Complex  “Video Everywhere” is the correct strategy Making it a process  Find the right balance of content  Work with suppliers to acquire video assets Solving the technical limitations  Partner with the right company and get going