3. Cracking
the
CASE
o The googled owned site attracted 1 billion monthly users
o YouTube being the Consumer’s virtual touch point
o An alternative to traditional tv ads
o YouTube transition from own media to paid media
Standard Original BrandChannel
4. Key
Challenges
o Acceptance of digital marketing
o Massive traffic
o Creation of contents which drive purchase decision
o Attracting a sizable audience
o Lack of awareness among the smaller brands
6. Less exposure for smaller brands
Channel sponsorship reduced to 1million dollars
Organized into different channels
Increasing Online and internet usage
Emergence of online video channels
7. Focus on UGC
Reducing ad cost
Not taking TV as a competitor
Smaller brand friendly model
Options