Digital Out-of-Home (DOOH) refers to digital displays and networks located outside of the home in public spaces. DOOH includes digital signage, billboards, and other networks used for advertising. The DOOH industry is growing and expected to reach over $10 billion globally by 2012. More local and user input is predicted to be incorporated into DOOH content and networks in the next two years, resembling trends in user-generated content online. Mobile displays and smaller, lower-cost digital screens are also expected to expand the DOOH industry into new locations and applications.

1. Digital Out-of-Home: The state of the industry today and tomorrow Bill Yackey, DSCE Editor, Digital Signage Today

2. Technology & Retail Foodservice

3. What is DOOH? Digital signage Captive audience networks Narrowcasting Digital In-store merchandising Electronic display networks Retail TV Digital Media Networks Place-based digital media Electronic billboards

4. Digital signage: A piece of the DOOH puzzle DOOH Mobile phone adverts DIGITAL SIGNAGE Elevator networks Stadium/Arena signage Cinema screen adverts Projection adverts Digital Billboards Taxi TV ETC.

5. Others separate DOOH and digital signage by whether or not the network is ad-supported.

6. DS/DOOH on the communications continuum Audience >> < Engagement Cellular Internet Digital Out-of-home Billboard Newspaper Radio TV Digital signage In-Store TV The “OuterNet” Location-based Media Narrowcasting Slide created by Lyle Bunn

9. Source: ZenithOptimedia, April 2009 and for Out-of-home 2007 PQ Media

10. Source: 2007 PQ Media

12. Shipments of commercial large-format displays (26-inches+) is set to grow 44 percent in 2009.

13. August 2009 - Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen a digital out-of-home (DOOH) video display in the past month, at one or more of 17 types of public venues, according to a new study by Arbitron Inc.

16. Industry predictions for the next two years

19. More local and user input

20. “ Pictures are our new language” Content is moving away from words on a screen to images and dynamic video.

23. Questions? Bill Yackey, DSCE Editor, Digital Signage Today [email_address]