2. 2
The world of Philips (now)
Lighting Healthcare Consumer Lifestyle
3. 3
The world of Philips (tomorrow)
Lighting Solutions Health Tech
4. 4
The world of Philips (now) & Personal Care
Lighting Healthcare Consumer Lifestyle
Health & Wellness
Domestic Appliances
Consumer Lighting
Personal Care
5. 5
Personal Care is front running digital
We are pushing the boundaries within Philips, challenging existing
communication strategies & developing digital propositions.
Digital Customer Journey mapping Digital Campaigns
Digital Propositions
6. 6
Philips Health Tech will embrace digital
Philips will focus more on digital services and propositions, and
continue to deploy high-quality content & campaigns online.
Who am I
What do I do at Philips
How long I have been at Philips
How I joined Philips
How Philips is structured (and how it will be in the future -Healthtech)
How Philips is structured (and how it will be in the future -Healthtech)
Philips comes from a traditional approach to marcoms (campaigns)
However we see the Customer Journey becoming more sophisticated and digital, especially for durable goods
We have embraced a CDJ model from McKinsey that distinguishes 5 different phases
In our activation strategy we map channels, content and touch points across all channels of the CDJ, with an emphasis on digital
This means we are changing the way we work and pushing the boundaries within Philips
We are moving into a world where we do all digital campaigns (even awarded with an Effie)
Explain Design-2-Play campaign and how we use YT as a single destination for activation across the entire CDJ
Develop digital propositions and services that allow us to connect with consumers on a daily basis, building and maintaining a relationship with them
Explain Grooming Guide proposition
Moving into an Always-on world, challenging existing campaign /