Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre. I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.

1. Core web vitals
pay attention. Improve. Don’t panic.
Ian lurie
@ianlurie
Presented by

2. Cool shirt.
Jeff Cohen
VP Of Marketing
Ian Lurie
Founder, Portent
Digital Marketing Nerd

3. Performance has always mattered

4. Core web vitals

5. Coming in May June
@ianlurie

6. Google will incorporate new page
experience signals into the algorithm
@ianlurie

7. Speed. Load time, rendering time
Interactivity. Layout shift, input delay
@ianlurie

8. Speed. First Contentful Paint (FCP)
Time it takes to deliver and display the
first “chunk” of content
@ianlurie

9. Howlong before this appeared?
Expensive Logo

10. Speed. Largest Contentful Paint (LCP)
Time it takes to deliver and display the
largest “chunk” of content.
Largest = Real estate, not file size
@ianlurie

11. Background image occupies
the mostrealestate
Expensive Logo

12. Interactivity. First Input Delay (FID)
Delay between a click and a visual response

13. How long after I click this…
Expensive Logo

14. Search
…Do I see this?
Expensive Logo

15. Interactivity. Cumulative Layout Shift
Page wiggles
@ianlurie

16. Expensive Logo

17. Inspiring Product
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
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Expensive Logo
$@#! @$#*

20. Read between the lines…
how much will Core Web Vitals Matter?

21. https://tinyurl.com/5awrjrhe

22. Similar Updates. Mobile-First
Slow rollout.
Small impact at first.
Big long-term impact.
@ianlurie

23. Similar Updates. https
I have no #(@*!ng idea.
@ianlurie

24. Sites on the margins got ed on
@ianlurie

25. Great sites got a boost
@ianlurie

26. Then impact increased over time
@ianlurie

27. 1. Content
2. Crawl visibility
3. Authority
4. Core Web Vitals
@ianlurie

28. Get off the margins & steadily improve.
@ianlurie

29. Tools

30. Measure: Google Search Console

33. Oy.

34. Measure: Pagespeed Insights

35. OK, but what’s “Good?”

37. Themargins(getoff ‘em)

38. Stuff to work on

39. Compress your images. I beg you.
@ianlurie

40. Squoosh.app

41. Use a CDN
@ianlurie

42. Cloudflare
Amazon Cloudfront
KeyCDN
Fastly
...
@ianlurie

43. Get Nerdy…
@ianlurie

44. Reduce blocking payloads
Check rendering
Check script execution
@ianlurie

45. Performance has always mattered

46. Don’t panic. Improve.

47. Great overview of SEO and Core Web Vitals
(From Google)
https://tinyurl.com/5yfsdsv3

48. Nerdier Guide to Core Web Vitals
(From Jamie Indigo)
https://tinyurl.com/3x8fu36n

49. Presented by
Ian lurie
ian@ianlurie.com
@ianlurie
Reach out any time
Thisdeck (and links): https://tinyurl.com/cwv-xcart
Questions?