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@portentint
TO A BLISTERING FAST SITE
15 AYW S
@portentint
Ian Lurie
CEO & Founder, Portent, Inc.
@portentint
i am a liar
15 > 10
There’s just so much
IT’S LOTS OF
LITTLE THINGS
@portentint
I am chill…
I am chill…
@portentint
@portentint
@portentint
@portentint
@portentint
@portentint
@portentint
@portentint
i am not chill omg why
is this so hard all the
brainpower of every dev team
and you still can’t compress
your images or use disk caching
or compress viewstate wtf is
going on?!!!!
@portentint
So what?
@portentint
HERE’S THE THING
@portentint
HERE’S THE THING
@portentint
NO POLITICS TODAY
I PROMISE
@portentint
BUT NET NEUTRALITY
CHANGES MAY MAKE BANDWIDTH PRECIOUS
@portentint
WHY?
$-
$10.00
$20.00
$30.00
1 2 3 4 5 6 7 8 9
Load time (seconds)
Page Value vs. Load Time
@portentint
SITE SPEED FACTORS
@portentint
TOOLS
@portentint
Every tool interprets results & has bias
@portentintPagespeed Insights: B
@portentintPagespeed Insights: B-
@portentintPagespeed Insights: B-
@portentint
Pagespeed Insights
favors transmission and rendering
@portentint
Pagespeed Insights
but great for fast analysis and help
and excellent rendering tips
@portentint
Webpagetest.org: > 8 seconds
Webpagetest.org: B+
@portentintWebpagetest.org: B+
Webpagetest.org
may cause insanity
ignores lazy loading
shows TTFB
film strip view, shows times
@portentintPingdom.com: A-
@portentintPingdom.com: A-
More accurate
@portentintPingdom.com: A-
Breakdown by type/domain etc
tools.pingdom.com
still abstraction
purely transmission-focused
Portent.com load
Good wifi
No cache
2.5s load
.7s DOM
Portent.com load
4G
No cache
4s load
1.25s DOM
@portentint
check out
these guns,
baby
@portentint
check out
these guns,
baby
learn actual vs.
perceived load time.
Learn to read the HTTP Archive (HAR)
@portentint
Resource-by-resource view
@portentint
Full transfer details
@portentint
HTML parsed (no CSS, js, etc.)
@portentint
Fully loaded
@portentint
Filmstrip thingy
@portentint
For the nerds
Audit
@portentint
View >> Developer >> Developer Tools >> Network
@portentint
Time to get to work
@portentint
TRANSMISSION
more
compression
next time…
@portentint
Use the right image format
1
@portentint
PNG format, 800 x 540: 1,000kb
@portentint
PNG format, 800 x 540: 1,000kb
@portentint
PNG format, 800 x 540: 1,000kb
@portentint
JPG: 30kb
PNG: 13kb
why won’t
anyone do
this?!!!
@portentint
700kb png 64kb jpg
@portentint
JPG = Photos
PNG = Fewer colors
@portentint
Compress images
2
@portentint@portentint
@portentint@portentint
HAR
@portentint
Compression tools
Imageoptim (Mac)
Caesium (PC)
Fireworks/Photoshop
@portentint@portentint
272kb jpg
@portentint@portentint
139kb jpg
@portentint
1.2kb
@portentint
.4kb
@portentint
JPGs: Start with 60%
PNGs: Start with 256 color
@portentint
Combining techniques
@portentint
@portentint
@portentint
350kb
@portentint
200kb
@portentint
150kb
@portentint
No text, no logos in jpgs!!!
@portentint
Layering instead: 150kb, sharper image
@portentint
Minify
3
@portentint
Not minified: 260kb
@portentint
Minified: 84kb
@portentint
PageSpeed
@portentint
Use .MIN.JS version of javascript libraries
@portentint
jscompress.com
@portentint
cssminifier.com
@portentint
GZIP Compression
4
@portentint
Hey, thanks! I’ll
extract it here.
I’m going to
compress these
files for you so
they arrive more
quickly.
@portentint
CHECKGZIPCOMPRESSION.COM
@portentint
Use with extreme caution over SSL
@portentint
<ifModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file .(html?|txt|css|js|php|pl)$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^application/x-javascript.*
…
mod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*
</ifModule>
Apache
@portentint
gzip on;
gzip_comp_level 2;
gzip_http_version 1.0;
gzip_proxied any;
gzip_min_length 1100;
gzip_buffers 16 8k;
gzip_types text/plain text/html text/css application/x-
javascript text/xml application/xml application/xml+rss
text/javascript;
nginx
@portentint
IIS
☑︎
@portentint
The Result
@portentint
Original home page: 4.1mb
New home page: 1.75mb
@portentint
Original home page: 3.7mb
New home page: 1.5mb
@portentint
Far-future Expires Headers
5
@portentint
this file
doesn’t change
that often.
ok, i’ll save it
to my hard drive.
@portentint
Apache: mod_expires
nginx: ngx_http_headers_module
IIS: clientCache, httpExpires, ???
What about parallel downloads? Sprites?
HTTP2 will make requests cheaper
You be the judge
@portentint
Use a CDN
(not a bandwidth thing)
6
@portentint
hellloooooo
No CDN
@portentint
CDN
@portentint
Use CDN javascript libraries
https://developers.google.com/speed/libraries/
@portentint
Use Cookieless Domains
7
@portentint
Cookieless domains
@portentint
1.7kb
Remove cookie: 1.2kb
(compress: .3kb)
@portentint
meh
100 files * 550b
55kb
Again. And again. And again.
Also
Packet = max 1500 bytes
500 byte cookie + 1.5kb image = 2kb
Increases round trips
@portentint
SERVING
a bit to the
left, please…
@portentint
Time to First Byte
Time between request and
delivery of first data
@portentint
This is too long
@portentint
what the
hell?!!!!
@portentint
can i get
index.html,
please?
@portentint
one sec…
@portentint
Request
Code
Database
Code
Response
@portentint
zzzzz
@portentint
Remove Redirect Chains
8
@portentint
http://foo.com
http://www.foo.com
https://www.foo.com
@portentint
http://foo.com
http://www.foo.com
https://www.foo.com
@portentint
Use Keep-Alive
9
@portentint
Sure!
may i have
index.html?
No keep-alive
@portentint
Sure!
may i have
index.html?
ok! can I have
styles.css? uh, ok
No keep-alive
@portentint
No keep-alive
Sure!
may i have
index.html?
ok! can I have
styles.css? uh, okthanks! can i have
jquery.js?
@portentint
No keep-alive
Sure!
may i have
index.html?
ok! can I have
styles.css? uh, okthanks! can i have
jquery.js?
can i have
image.gif?
No keep-alive
@portentint
Sure!
can i have index.html,
image.gif, jquery.js
and styles.css
please?
Keep-alive maintains
connections for fewer
handshakes
@portentint
Use Caching
10
@portentint
STORED ON DISK
@portentint
STORED IN MEMORY
@portentint
Bypasses this
@portentint
i’m back
you missed me,
admit it
@portentint
nginx
Varnish
Apache
MySQL
builds pages
stores pages
serves pages
@portentint
Use the right database for the job
11
@portentint
NOSQL
use NOSQL and you’ll be
happy and attractive.
@portentint
SQL
@portentint
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est
laborum.Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et
quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia
voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui
ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia
dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora
incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima
veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex
ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit
esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas
nulla pariatur?
NOSQL
@portentint
Practice Good Mechanics
12
@portentint
Putting a database on
a web server is like…
@portentint
RENDERING
well, $#&!
Perceived vs. Actual Load Time
@portentint
6.19s
@portentint
6.34s
@portentint
6.78s
@portentint
Oy.
@portentint
Optimize HTML
13
@portentint
Clean it or defer it
@portentint
35,000 lines of code
Render time: 1.5s
html: 900kb
@portentint
why?
@portentint
At least get rid of the white space
Your browser has to load and parse it
@portentint
Defer drop-down generation
using javascript
@portentint
Remove/compress Viewstate
Minify!!!
@portentint
Prefetch and Prerender
14
@portentint
<link rel="dns-prefetch" href="//domainname.com" />
<link rel=“dns-prefetch” href=“https://api.twitter.com” />
Make the DNS connection in advance
@portentint
<link rel="prerender" href=”images/kittens.jpg">
Load file in advance
@portentint
<link rel=”prefetch" href="http://my-site.com/bar.html">
Load & render page in advance
@portentint
Prioritize content
15
@portentint
Load Javascript Later
@portentint
<script src=”foo.js" async></script>
Execute asynchronously
@portentint
<script src=”foo.js" defer></script>
Execute after page is parsed
Inline Critical CSS
@portentint
Inline this
Browser can do basic
rendering without
another request
@portentint
Use this
@portentint
Use this
Try Lazy Loading
@portentint
Image loads when I
scroll to here
@portentint
http://portent.co/load-lazy
Progressive Animation
@portentint
4.57s
load an image
first!!!
Have Video Alternative Content
@portentint
Static image when I arrive
Then Defer Video Load
@portentint
Prioritize video as relevant
Progressive Video
@portentint
10s video
20s video
Full-length video
Responsive Video
@portentint
3G/small
4G/bigger
Tablet/wifi
Desktop/direct
@portentint
AMP
@portentint
HTTP/2
@portentint
HTTP/2 reverses many best practices
because HTTP calls are cheaper.
@portentint
No need for sprites, code concatenation.
@portentint
SSL 100% required
@portentint
No need for sharding
@portentint
10% adoption so far
@portentint
@portentint
GETTING BUY IN
@portentint
The Drag Race
@portentint
Learn the HAR
Be ready to explain actual vs.
perceived load time
@portentint
WHY?
$-
$10.00
$20.00
$30.00
1 2 3 4 5 6 7 8 9
Load time (seconds)
Page Value vs. Load Time
Prove value
@portentint
Incremental improvement
IT’S LOTS OF
LITTLE THINGS
@portentint
Ian Lurie
@portentint
www.portent.com
http://portent.co/speedy-sites
http://portent.co/page-speed-guide
Donations Accepted (small bills only)

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