SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Downloaden Sie, um offline zu lesen
How to Hook Customers
with Habit-Forming
Products
An Interview with Hooked Author Nir Eyal
Engaging products don't happen
by mistake. Facebook, Instagram,
Pinterest, even spectator sports,
all have an underlying
methodology behind it making
them engaging and ultimately
habit-forming.
We interviewed Nir Eyal, author of Hooked:
How To Build Habit-Forming Products. His
background in advertising and gaming led
him to write about consumer psychology
principles that change customer behavior.
He explains how to create engaging
products using his Hook model.
A hook is a 4-step process that
connects the user's problem to a
company's solution, frequently
enough to form a lasting habit.
With successive cycles of hooks,
customer preferences are
changed, tastes are formed, and
habits take hold.
What is a Hook?
Because habits are big business.
Addictive products depend on
unprompted user engagement. No
advertising, no spammy messages.
If you can increase user engagement
to the point where people turn to
your product out of habit, then you've
gained customers for life.
Why are Habits
Crucial?
The idea is to create a mental link
with internal triggers -— most
frequently these are negative
emotions. So when we feel lonely,
what product do we reach for?
When we’ve got a question, what
app do we use?
How Does a
Product
Become a
Hook?
A hook has four phases: a trigger,
an action, a variable reward, and
an investment.
The 4 Phases
of a Hook
A trigger tells us what do next.
This can be internal ("I'm feeling
bored") or external (an email
from the company).
Trigger1
An action is something a user
does in anticipation of a
reward.
The less effort it takes to get
the reward, the more
frequently customers will
complete the action.
Action2
This is the payoff. But because
it's variable, it doesn't always
come when or how the user
expects it. Like a slot machine,
this keeps the user endlessly
searching for the next reward.
The variability of the reward
creates mystery. If the mystery
is gone and the product
becomes predictable, then the
user stops engaging.
Variable
Reward3
This increases the likelihood your
users will come back to your
product.
e.g. When you like or comment on
something, the system sends you
an external prompt like an email
saying “you might like these other
things,” which brings you back
into the “hook” again.
Investment4
User investment can take several forms such as:
A. DATA: The more a user gives the company data, the better
the service becomes over time. (e.g. Amazon, Pinterest)

B. REPUTATION: The more a user engages, the better his
reputation becomes. (e.g. Upwork, eBay, AirBNB)

C. FOLLOWERS: The more a user increases followers, the
easier it is to communicate with more people. (e.g. Twitter)

D. CONTENT: The more content a user uploads, the more it
becomes the only destination for cloud storage. (e.g.
Google Drive, Dropbox, Flickr)

E. SKILL: The more a user spends time learning a tool/
service/software, the less likely they are to switch to a
newer tool. (e.g. Photoshop)
Watch THE video
where Nir Eyal explains
his Hook model in detail.
What a lot of entrepreneurs sometimes fail to realize is that it's not
necessarily the best product that wins. Frequently, it's the product
that's at the top of customers' minds that succeeds. Making your
product a habit is key to its success.
Launching Your Startup?
Check out our infographic checklist on the 22
steps to launching your startup successfully.
Click to read!
Brought	to	you	by
www.wrike.com
Facebook Messenger App by Kārlis Dambrāns. https://flic.kr/p/noAL4E
Untitled by Johan Larsson. https://flic.kr/p/9yBrLm
Facebook Like by Owen W. Brown. https://flic.kr/p/8pfreV
NodeXL Twitter Network Graphs- Social CRM by Marc Smith. https://flic.kr/p/7SGo1D
Brain Lobes by Allan Ajifo. https://flic.kr/p/of4Z2o
Images

Weitere ähnliche Inhalte

Was ist angesagt?

Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative GeniusIMPACT Branding & Design LLC
 
Thinkbox 'the case for creativity'
Thinkbox 'the case for creativity' Thinkbox 'the case for creativity'
Thinkbox 'the case for creativity' luciantrestler
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...
We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...
We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...Ian McCarthy
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
 
A Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free InsightsA Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free InsightsTom Morton
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
Influencer Marketing
Influencer MarketingInfluencer Marketing
Influencer Marketingssuser1cd0ea
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategyMark Schaefer
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsEugene Cheng
 

Was ist angesagt? (20)

Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
Thinkbox 'the case for creativity'
Thinkbox 'the case for creativity' Thinkbox 'the case for creativity'
Thinkbox 'the case for creativity'
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
Tbwa speech
Tbwa speechTbwa speech
Tbwa speech
 
We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...
We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...
We’re Leaking, and Everything’s Fine: How and Why Companies Deliberately Leak...
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)How To Get Clients & Sell Without Selling (Social Selling)
How To Get Clients & Sell Without Selling (Social Selling)
 
100 Beautiful Slides from Cannes Lions 2010
100 Beautiful Slides from Cannes Lions 2010100 Beautiful Slides from Cannes Lions 2010
100 Beautiful Slides from Cannes Lions 2010
 
A Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free InsightsA Hunter's Guide To BS-Free Insights
A Hunter's Guide To BS-Free Insights
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
Influencer Marketing
Influencer MarketingInfluencer Marketing
Influencer Marketing
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
 
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design SecretsSlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets
 

Andere mochten auch

Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Nir Eyal
 
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much HappierHappiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much HappierNir Eyal
 
5 Shocking Revelations From the UK Workplace
5 Shocking Revelations From the UK Workplace5 Shocking Revelations From the UK Workplace
5 Shocking Revelations From the UK WorkplaceWorkfront
 
Digital Card Game Design
Digital Card Game DesignDigital Card Game Design
Digital Card Game DesignMartin Nerurkar
 
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabit Summit
 
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...Scott Levine
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideasCPA Australia
 
The Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer InterviewsThe Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer InterviewsGood Funnel
 
The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsThe Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
 
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?Nir Eyal
 
Global Enterprises in China EN
Global Enterprises in China ENGlobal Enterprises in China EN
Global Enterprises in China ENBurson-Marsteller
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
The Beginners Guide to Using Snapchat
The Beginners Guide to Using SnapchatThe Beginners Guide to Using Snapchat
The Beginners Guide to Using SnapchatCarlos Gil
 
15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup PitchExperts Exchange
 
Top 10 Adobe Premiere Add-ons
Top 10 Adobe Premiere Add-onsTop 10 Adobe Premiere Add-ons
Top 10 Adobe Premiere Add-onsWrike
 
Unit of Value: A Framework for Scaling
Unit of Value: A Framework for ScalingUnit of Value: A Framework for Scaling
Unit of Value: A Framework for ScalingGreylock Partners
 
“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economyMcKinsey on Marketing & Sales
 

Andere mochten auch (19)

Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
 
Happiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much HappierHappiness Hack - This One Ritual Made Me Much Happier
Happiness Hack - This One Ritual Made Me Much Happier
 
5 Shocking Revelations From the UK Workplace
5 Shocking Revelations From the UK Workplace5 Shocking Revelations From the UK Workplace
5 Shocking Revelations From the UK Workplace
 
Digital Card Game Design
Digital Card Game DesignDigital Card Game Design
Digital Card Game Design
 
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit Summit
 
10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates 10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates
 
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...
Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer For Tho...
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideas
 
The Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer InterviewsThe Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer Interviews
 
The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsThe Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax Deductions
 
Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?Who's Really Addicting You to Technology?
Who's Really Addicting You to Technology?
 
Global Enterprises in China EN
Global Enterprises in China ENGlobal Enterprises in China EN
Global Enterprises in China EN
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
The Beginners Guide to Using Snapchat
The Beginners Guide to Using SnapchatThe Beginners Guide to Using Snapchat
The Beginners Guide to Using Snapchat
 
15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch
 
Defining brand
Defining brandDefining brand
Defining brand
 
Top 10 Adobe Premiere Add-ons
Top 10 Adobe Premiere Add-onsTop 10 Adobe Premiere Add-ons
Top 10 Adobe Premiere Add-ons
 
Unit of Value: A Framework for Scaling
Unit of Value: A Framework for ScalingUnit of Value: A Framework for Scaling
Unit of Value: A Framework for Scaling
 
“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy
 

Ähnlich wie How to Hook Customers with Habit-forming Products

Using Research to Grow Your Business
Using Research to Grow Your BusinessUsing Research to Grow Your Business
Using Research to Grow Your BusinessGuerra DeBerry Coody
 
How to Trigger Repeat Behaviors and Increase User Engagement
How to Trigger Repeat Behaviors and Increase User Engagement How to Trigger Repeat Behaviors and Increase User Engagement
How to Trigger Repeat Behaviors and Increase User Engagement Branch
 
How To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphHow To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
 
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Bridget Randolph
 
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...dlvr.it
 
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionAIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionEuropean Innovation Academy
 
Instagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual ContentInstagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
 
UX Case study
UX Case study UX Case study
UX Case study Rashdesign
 
RISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayRISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayElizabeth Quintanilla, MBA
 
Going Deep with Social: Methods to Listen and
Going Deep with Social: Methods to Listen andGoing Deep with Social: Methods to Listen and
Going Deep with Social: Methods to Listen andRipple6, Inc.
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Elizabeth Quintanilla, MBA
 
Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370Olivia Miller
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook pageAnju Gulla
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook pageAnju Gulla
 
User acquisition myths tips and tricks
User acquisition   myths tips and tricksUser acquisition   myths tips and tricks
User acquisition myths tips and tricksBonny Lai
 
Topic 2- Understanding the Customer Journey .ppt
Topic 2- Understanding the Customer Journey .pptTopic 2- Understanding the Customer Journey .ppt
Topic 2- Understanding the Customer Journey .pptJaySears2
 

Ähnlich wie How to Hook Customers with Habit-forming Products (20)

Hooked.pdf
Hooked.pdfHooked.pdf
Hooked.pdf
 
Using Research to Grow Your Business
Using Research to Grow Your BusinessUsing Research to Grow Your Business
Using Research to Grow Your Business
 
How to Trigger Repeat Behaviors and Increase User Engagement
How to Trigger Repeat Behaviors and Increase User Engagement How to Trigger Repeat Behaviors and Increase User Engagement
How to Trigger Repeat Behaviors and Increase User Engagement
 
Social Media1
Social Media1Social Media1
Social Media1
 
How To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphHow To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
How To Convert Digital Engagement Into Leads and Sales - Bridget Randolph
 
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...
 
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...
 
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User AcquisitionAIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
AIA2019 - Gilles de Glerck - Zero-Budget User Acquisition
 
Instagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual ContentInstagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual Content
 
UX Case study
UX Case study UX Case study
UX Case study
 
RISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stayRISE University Day - Social Business: Why it is important and here to stay
RISE University Day - Social Business: Why it is important and here to stay
 
Going Deep with Social: Methods to Listen and
Going Deep with Social: Methods to Listen andGoing Deep with Social: Methods to Listen and
Going Deep with Social: Methods to Listen and
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
 
Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page
 
User acquisition myths tips and tricks
User acquisition   myths tips and tricksUser acquisition   myths tips and tricks
User acquisition myths tips and tricks
 
Quick evaluation
Quick evaluationQuick evaluation
Quick evaluation
 
Topic 2- Understanding the Customer Journey .ppt
Topic 2- Understanding the Customer Journey .pptTopic 2- Understanding the Customer Journey .ppt
Topic 2- Understanding the Customer Journey .ppt
 
Assignment of tsf
Assignment of tsfAssignment of tsf
Assignment of tsf
 

Mehr von Wrike

5 Rules of Success for Remote Teams
5 Rules of Success for Remote Teams5 Rules of Success for Remote Teams
5 Rules of Success for Remote TeamsWrike
 
Опрос о поведении на работе за 2016 г.
Опрос о поведении на работе за 2016 г.Опрос о поведении на работе за 2016 г.
Опрос о поведении на работе за 2016 г.Wrike
 
Die 10 besten Photoshop-Plugins für Kreativ-Berufe
Die 10 besten Photoshop-Plugins für Kreativ-BerufeDie 10 besten Photoshop-Plugins für Kreativ-Berufe
Die 10 besten Photoshop-Plugins für Kreativ-BerufeWrike
 
10 лучших плагинов Photoshop для творческих специалистов
10 лучших плагинов Photoshop для творческих специалистов10 лучших плагинов Photoshop для творческих специалистов
10 лучших плагинов Photoshop для творческих специалистовWrike
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative TeamsWrike
 
15 важных фактов о сфере продаж
15 важных фактов о сфере продаж15 важных фактов о сфере продаж
15 важных фактов о сфере продажWrike
 
Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...
Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...
Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...Wrike
 
Manual de estrategia de Wrike: Las 11 principales formas de usar Wrike
Manual de estrategia de Wrike: Las 11 principales formas de usar WrikeManual de estrategia de Wrike: Las 11 principales formas de usar Wrike
Manual de estrategia de Wrike: Las 11 principales formas de usar WrikeWrike
 
Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...
Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...
Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...Wrike
 
Which Leadership Style is Right for You? (Decision Tree)
 Which Leadership Style is Right for You? (Decision Tree) Which Leadership Style is Right for You? (Decision Tree)
Which Leadership Style is Right for You? (Decision Tree)Wrike
 
15 Statistics to Help Improve Your Sales Performance
15 Statistics to Help Improve Your Sales Performance15 Statistics to Help Improve Your Sales Performance
15 Statistics to Help Improve Your Sales PerformanceWrike
 
How to Build the Perfect Team
 How to Build the Perfect Team How to Build the Perfect Team
How to Build the Perfect TeamWrike
 
3 Schritte zur Auswahl einer Projektmanagement-Methode
3 Schritte zur Auswahl einer Projektmanagement-Methode3 Schritte zur Auswahl einer Projektmanagement-Methode
3 Schritte zur Auswahl einer Projektmanagement-MethodeWrike
 
Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...
Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...
Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...Wrike
 
11 оригинальных способов использования Wrike
11 оригинальных способов использования Wrike11 оригинальных способов использования Wrike
11 оригинальных способов использования WrikeWrike
 
11 оригинальных способов использования Wrike
11 оригинальных способов использования Wrike11 оригинальных способов использования Wrike
11 оригинальных способов использования WrikeWrike
 
8 Team Building Exercises That Rock
8 Team Building Exercises That Rock8 Team Building Exercises That Rock
8 Team Building Exercises That RockWrike
 
The Wrike Playbook - 11 Ways to Get Things Done with Wrike
The Wrike Playbook - 11 Ways to Get Things Done with WrikeThe Wrike Playbook - 11 Ways to Get Things Done with Wrike
The Wrike Playbook - 11 Ways to Get Things Done with WrikeWrike
 
Dealing with Difficult Team Members
Dealing with Difficult Team MembersDealing with Difficult Team Members
Dealing with Difficult Team MembersWrike
 
Project Management is for Everyone
Project Management is for EveryoneProject Management is for Everyone
Project Management is for EveryoneWrike
 

Mehr von Wrike (20)

5 Rules of Success for Remote Teams
5 Rules of Success for Remote Teams5 Rules of Success for Remote Teams
5 Rules of Success for Remote Teams
 
Опрос о поведении на работе за 2016 г.
Опрос о поведении на работе за 2016 г.Опрос о поведении на работе за 2016 г.
Опрос о поведении на работе за 2016 г.
 
Die 10 besten Photoshop-Plugins für Kreativ-Berufe
Die 10 besten Photoshop-Plugins für Kreativ-BerufeDie 10 besten Photoshop-Plugins für Kreativ-Berufe
Die 10 besten Photoshop-Plugins für Kreativ-Berufe
 
10 лучших плагинов Photoshop для творческих специалистов
10 лучших плагинов Photoshop для творческих специалистов10 лучших плагинов Photoshop для творческих специалистов
10 лучших плагинов Photoshop для творческих специалистов
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams
 
15 важных фактов о сфере продаж
15 важных фактов о сфере продаж15 важных фактов о сфере продаж
15 важных фактов о сфере продаж
 
Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...
Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...
Das Wrike Playbook: Die 11 besten Möglichkeiten, wie Sie Ihre Arbeit mit Wrik...
 
Manual de estrategia de Wrike: Las 11 principales formas de usar Wrike
Manual de estrategia de Wrike: Las 11 principales formas de usar WrikeManual de estrategia de Wrike: Las 11 principales formas de usar Wrike
Manual de estrategia de Wrike: Las 11 principales formas de usar Wrike
 
Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...
Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...
Le manuel stratégique de Wrike : 11 façons d'utiliser Wrike pour accomplir vo...
 
Which Leadership Style is Right for You? (Decision Tree)
 Which Leadership Style is Right for You? (Decision Tree) Which Leadership Style is Right for You? (Decision Tree)
Which Leadership Style is Right for You? (Decision Tree)
 
15 Statistics to Help Improve Your Sales Performance
15 Statistics to Help Improve Your Sales Performance15 Statistics to Help Improve Your Sales Performance
15 Statistics to Help Improve Your Sales Performance
 
How to Build the Perfect Team
 How to Build the Perfect Team How to Build the Perfect Team
How to Build the Perfect Team
 
3 Schritte zur Auswahl einer Projektmanagement-Methode
3 Schritte zur Auswahl einer Projektmanagement-Methode3 Schritte zur Auswahl einer Projektmanagement-Methode
3 Schritte zur Auswahl einer Projektmanagement-Methode
 
Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...
Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...
Votre guide en 3 étapes pour découvrir la méthode de gestion de projet parfai...
 
11 оригинальных способов использования Wrike
11 оригинальных способов использования Wrike11 оригинальных способов использования Wrike
11 оригинальных способов использования Wrike
 
11 оригинальных способов использования Wrike
11 оригинальных способов использования Wrike11 оригинальных способов использования Wrike
11 оригинальных способов использования Wrike
 
8 Team Building Exercises That Rock
8 Team Building Exercises That Rock8 Team Building Exercises That Rock
8 Team Building Exercises That Rock
 
The Wrike Playbook - 11 Ways to Get Things Done with Wrike
The Wrike Playbook - 11 Ways to Get Things Done with WrikeThe Wrike Playbook - 11 Ways to Get Things Done with Wrike
The Wrike Playbook - 11 Ways to Get Things Done with Wrike
 
Dealing with Difficult Team Members
Dealing with Difficult Team MembersDealing with Difficult Team Members
Dealing with Difficult Team Members
 
Project Management is for Everyone
Project Management is for EveryoneProject Management is for Everyone
Project Management is for Everyone
 

Kürzlich hochgeladen

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 

Kürzlich hochgeladen (20)

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 

How to Hook Customers with Habit-forming Products

  • 1. How to Hook Customers with Habit-Forming Products An Interview with Hooked Author Nir Eyal
  • 2. Engaging products don't happen by mistake. Facebook, Instagram, Pinterest, even spectator sports, all have an underlying methodology behind it making them engaging and ultimately habit-forming.
  • 3. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming led him to write about consumer psychology principles that change customer behavior. He explains how to create engaging products using his Hook model.
  • 4. A hook is a 4-step process that connects the user's problem to a company's solution, frequently enough to form a lasting habit. With successive cycles of hooks, customer preferences are changed, tastes are formed, and habits take hold. What is a Hook?
  • 5. Because habits are big business. Addictive products depend on unprompted user engagement. No advertising, no spammy messages. If you can increase user engagement to the point where people turn to your product out of habit, then you've gained customers for life. Why are Habits Crucial?
  • 6. The idea is to create a mental link with internal triggers -— most frequently these are negative emotions. So when we feel lonely, what product do we reach for? When we’ve got a question, what app do we use? How Does a Product Become a Hook?
  • 7. A hook has four phases: a trigger, an action, a variable reward, and an investment. The 4 Phases of a Hook
  • 8. A trigger tells us what do next. This can be internal ("I'm feeling bored") or external (an email from the company). Trigger1
  • 9. An action is something a user does in anticipation of a reward. The less effort it takes to get the reward, the more frequently customers will complete the action. Action2
  • 10. This is the payoff. But because it's variable, it doesn't always come when or how the user expects it. Like a slot machine, this keeps the user endlessly searching for the next reward. The variability of the reward creates mystery. If the mystery is gone and the product becomes predictable, then the user stops engaging. Variable Reward3
  • 11. This increases the likelihood your users will come back to your product. e.g. When you like or comment on something, the system sends you an external prompt like an email saying “you might like these other things,” which brings you back into the “hook” again. Investment4
  • 12. User investment can take several forms such as: A. DATA: The more a user gives the company data, the better the service becomes over time. (e.g. Amazon, Pinterest)
 B. REPUTATION: The more a user engages, the better his reputation becomes. (e.g. Upwork, eBay, AirBNB)
 C. FOLLOWERS: The more a user increases followers, the easier it is to communicate with more people. (e.g. Twitter)
 D. CONTENT: The more content a user uploads, the more it becomes the only destination for cloud storage. (e.g. Google Drive, Dropbox, Flickr)
 E. SKILL: The more a user spends time learning a tool/ service/software, the less likely they are to switch to a newer tool. (e.g. Photoshop) Watch THE video where Nir Eyal explains his Hook model in detail.
  • 13. What a lot of entrepreneurs sometimes fail to realize is that it's not necessarily the best product that wins. Frequently, it's the product that's at the top of customers' minds that succeeds. Making your product a habit is key to its success.
  • 14. Launching Your Startup? Check out our infographic checklist on the 22 steps to launching your startup successfully. Click to read!
  • 16. Facebook Messenger App by Kārlis Dambrāns. https://flic.kr/p/noAL4E Untitled by Johan Larsson. https://flic.kr/p/9yBrLm Facebook Like by Owen W. Brown. https://flic.kr/p/8pfreV NodeXL Twitter Network Graphs- Social CRM by Marc Smith. https://flic.kr/p/7SGo1D Brain Lobes by Allan Ajifo. https://flic.kr/p/of4Z2o Images