Wait! Exclusive 60 day trial to the world's largest digital library.
The SlideShare family just got bigger. You now have unlimited* access to books, audiobooks, magazines, and more from Scribd.Cancel anytime.
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.