An introduction to social media and social networking for entrepreneurs, small business owners, consultants, freelancers, and other marketers. Discusses the scale and usefulness of Facebook, myspace, linkedin, and twitter. Intro to culture of social media marketing by looking at the examples of Wal-Mart and Target.

1. Lecture 6-5: Social Networking for Entrepreneurs

2. There are real business uses for social networks If they are used properly , social media can be a profitable part of your overall marketing strategy

3. Section 1: What NOT to Post

4. Don't post ANYTHING without planning - see Walmart example Don't spam people - "You know how some marketers without even saying "hi" start posting their websites' urls on your wall. That really annoys me and I know that it annoys other people." - Lana Kravtsova, www.dreamfollowers.com Please don't post boring stuff that only you care about

7. Section 2: How to Generate Interest in Your Product Building Your Target Market “List”

17. Once You Get Set Up Time for the Moment of Truth

18. Section 3: "Just Click the Subscribe Button" Making the Ask

19. Does Your Message Come Off Like This?

20. Make a Safe Initial Offer

21. "Free Sample" Give something your target will find valuable away in exchange for their contact info

22. Now you can sell them stuff!

24. Review and Lessons Learned:

26. The best in the biz (Google, Facebook, Youtube, etc.) help people do what they already want to do You should do the same

28. Questions? [email_address]