Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
UX Strategies: LEAN & MEAN
UX Strategies: LEAN & MEAN
Loading in …3
×
1 of 28

Your Mom's a User: How to communicate with normal people in a user experience

6

Share

Download to read offline

My talk from #leanUXNYC, April 11, 2013

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Your Mom's a User: How to communicate with normal people in a user experience

  1. 1. Your Mom’s  A User How TO Communicate with Normal People IN a User Experience BY BILL BEARD  @WRITEBEARD   LEANUXNYC    
  2. 2. .   Intro  @WRITEBEARD    
  3. 3. &   A Story  @WRITEBEARD    
  4. 4. Mom’s Stove   ê LF LR RF RR
  5. 5. ,   Give your user a break  @WRITEBEARD    
  6. 6. LEANUXNYC   THINK VISUALLY  @WRITEBEARD    
  7. 7. {  w  8  6  y  -   7  9  0  a  d  h   R  c  x  z  5  [    @WRITEBEARD    
  8. 8. ADD DELIGHT ê iOS  @WRITEBEARD    
  9. 9. Microcopy Instructional text Field labels Error messaging Dropdowns Confirmations Images from Littlebigdetails.com  @WRITEBEARD    
  10. 10. Microcopy Microcopy is small yet powerful copy... ” It’s a short sentence... A single word. It’s the small copy that has the biggest impact. -  Joshua Porter (@bokardo) Director of UX, HubSpot  @WRITEBEARD    
  11. 11. COPY IS A GUIDE. Not a crutch. <Crutch designed by Andrew Richardson from The Noun Project  @WRITEBEARD    
  12. 12. Flesch Reading EasE  @WRITEBEARD    
  13. 13. Population 93% 7% Words or less  @WRITEBEARD    
  14. 14. Director of Marketing 10019 or New York, NY “Tell us about the job you want.”  @WRITEBEARD    
  15. 15. ,   The User is a person. Talk to them like one. Use Natural language  @WRITEBEARD    
  16. 16. The user doesn’t Borrow your stapler. No internal terminology Stapler designed by Andrew Vine from The Noun Project  @WRITEBEARD    
  17. 17. IF CONTENT IS KING, CONTEXT IS QUEEN. context is more important  @WRITEBEARD    
  18. 18. Do you know where you’re going to? ” Do you get [what we’ve] been showing you? Do you get what you’re hoping for? - Diana Ross, Diva & Usability Expert Do You Know Where You’re Going To? ©1975 Motown Records  @WRITEBEARD    
  19. 19. CONTEXTUAL FLOW “The ROSSIAN Test” Google  Search    @WRITEBEARD    
  20. 20. Contextual Testing What do you expect?  @WRITEBEARD    
  21. 21. - Director of UX, Centralis TEST THE COPY =LOW COST WINS  @WRITEBEARD    
  22. 22. &   A(Nother) story  @WRITEBEARD    
  23. 23. Kevincote.wordpress.com   Saherzafar.com   Brand Guidelines Logodesignlove.com    @WRITEBEARD   Socialmediaexplorer.com    
  24. 24. Q   Lean Branding  @WRITEBEARD    
  25. 25. 9   Brands Aren’t guidelines. Brands are conversations.  @WRITEBEARD    
  26. 26. B   With a lean brand and Clear communication, Anything is possible.  @WRITEBEARD    
  27. 27. :   THANK YOU t    @writebeard     ^ writebeard.com     T   /in/writebeard    

×