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Your Mom’s	
  A User
       How TO Communicate with
       Normal People IN a User Experience
               BY   BILL BEARD



                                                          @WRITEBEARD  
                                        LEANUXNYC	
       
.	
  
Intro



          @WRITEBEARD  
          
&	
  
A Story



            @WRITEBEARD  
            
Mom’s Stove	
  
                       ê
       LF         LR   RF   RR
,	
  
Give your user a break



                       @WRITEBEARD  
                       
LEANUXNYC	
  




THINK VISUALLY




                   @WRITEBEARD  
                   
Your Mom's a User: How to communicate with normal people in a user experience
{	
  w	
  8	
  6	
  y	
  -	
  
7	
  9	
  0	
  a	
  d	
  h	
  
R	
  c	
  x	
  z	
  5	
  [	
  
                            @WRITEBEARD  
                            
ADD DELIGHT




ê
     iOS




                  @WRITEBEARD  
                  
Microcopy


             Instructional text
             Field labels
             Error messaging
             Dropdowns
             Confirmations

Images from Littlebigdetails.com     @WRITEBEARD  
                                     
Microcopy
Microcopy is small yet powerful copy...




                                                               ”
It’s a short sentence... A single word.
It’s the small copy that has the biggest impact.
                        -    Joshua Porter (@bokardo)
                               Director of UX, HubSpot




                                                       @WRITEBEARD  
                                                       
COPY IS A GUIDE.
                     Not a crutch.


<Crutch designed by Andrew Richardson from The Noun Project     @WRITEBEARD  
                                                                
Flesch Reading EasE




                        @WRITEBEARD  
                        
Population



                   93%   7%




Words or less
                           @WRITEBEARD  
                           
Director of Marketing



  10019 or New York, NY




“Tell us about the job you want.”


                                 @WRITEBEARD  
                                 
,	
  
The User is a person.
Talk to them like one.
        Use Natural language


                                 @WRITEBEARD  
                                 
The user doesn’t
                      Borrow your stapler.
                                                  No internal terminology


Stapler designed by Andrew Vine from The Noun Project                         @WRITEBEARD  
                                                                              
IF CONTENT IS KING,
CONTEXT IS QUEEN.
     context is more important


                               @WRITEBEARD  
                               
Do you know where you’re going to?




                                                                        ”
Do you get [what we’ve] been showing you?
Do you get what you’re hoping for?
                        - Diana Ross,
                          Diva & Usability Expert
                         Do You Know Where You’re Going To?
                         ©1975 Motown Records




                                                                @WRITEBEARD  
                                                                
CONTEXTUAL FLOW
         “The ROSSIAN Test”

Google	
  Search	
  




                                @WRITEBEARD  
                                
Contextual
Testing


   What do you expect?

                       @WRITEBEARD  
                       
- Director of UX, Centralis




TEST THE COPY =LOW COST WINS

                                      @WRITEBEARD  
                                      
&	
  
A(Nother) story




                    @WRITEBEARD  
                    
Kevincote.wordpress.com	
  
                Saherzafar.com	
  




                                 Brand Guidelines


                                                    Logodesignlove.com	
  
                                                   @WRITEBEARD  
Socialmediaexplorer.com	
                          
Q	
  
Lean Branding




                  @WRITEBEARD  
                  
9	
  
Brands Aren’t guidelines.
Brands are conversations.


                         @WRITEBEARD  
                         
B	
  
With a lean brand and
Clear communication,
Anything is possible.

                          @WRITEBEARD  
                          
:	
  
THANK YOU
            t	
       @writebeard  
                      




            ^            writebeard.com  
                           




            T	
          /in/writebeard  
                           

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Your Mom's a User: How to communicate with normal people in a user experience

  • 1. Your Mom’s  A User How TO Communicate with Normal People IN a User Experience BY BILL BEARD  @WRITEBEARD   LEANUXNYC    
  • 2. .   Intro  @WRITEBEARD    
  • 3. &   A Story  @WRITEBEARD    
  • 4. Mom’s Stove   ê LF LR RF RR
  • 5. ,   Give your user a break  @WRITEBEARD    
  • 6. LEANUXNYC   THINK VISUALLY  @WRITEBEARD    
  • 8. {  w  8  6  y  -   7  9  0  a  d  h   R  c  x  z  5  [    @WRITEBEARD    
  • 9. ADD DELIGHT ê iOS  @WRITEBEARD    
  • 10. Microcopy Instructional text Field labels Error messaging Dropdowns Confirmations Images from Littlebigdetails.com  @WRITEBEARD    
  • 11. Microcopy Microcopy is small yet powerful copy... ” It’s a short sentence... A single word. It’s the small copy that has the biggest impact. -  Joshua Porter (@bokardo) Director of UX, HubSpot  @WRITEBEARD    
  • 12. COPY IS A GUIDE. Not a crutch. <Crutch designed by Andrew Richardson from The Noun Project  @WRITEBEARD    
  • 13. Flesch Reading EasE  @WRITEBEARD    
  • 14. Population 93% 7% Words or less  @WRITEBEARD    
  • 15. Director of Marketing 10019 or New York, NY “Tell us about the job you want.”  @WRITEBEARD    
  • 16. ,   The User is a person. Talk to them like one. Use Natural language  @WRITEBEARD    
  • 17. The user doesn’t Borrow your stapler. No internal terminology Stapler designed by Andrew Vine from The Noun Project  @WRITEBEARD    
  • 18. IF CONTENT IS KING, CONTEXT IS QUEEN. context is more important  @WRITEBEARD    
  • 19. Do you know where you’re going to? ” Do you get [what we’ve] been showing you? Do you get what you’re hoping for? - Diana Ross, Diva & Usability Expert Do You Know Where You’re Going To? ©1975 Motown Records  @WRITEBEARD    
  • 20. CONTEXTUAL FLOW “The ROSSIAN Test” Google  Search    @WRITEBEARD    
  • 21. Contextual Testing What do you expect?  @WRITEBEARD    
  • 22. - Director of UX, Centralis TEST THE COPY =LOW COST WINS  @WRITEBEARD    
  • 23. &   A(Nother) story  @WRITEBEARD    
  • 24. Kevincote.wordpress.com   Saherzafar.com   Brand Guidelines Logodesignlove.com    @WRITEBEARD   Socialmediaexplorer.com    
  • 25. Q   Lean Branding  @WRITEBEARD    
  • 26. 9   Brands Aren’t guidelines. Brands are conversations.  @WRITEBEARD    
  • 27. B   With a lean brand and Clear communication, Anything is possible.  @WRITEBEARD    
  • 28. :   THANK YOU t    @writebeard     ^ writebeard.com     T   /in/writebeard