10. Microcopy
Instructional text
Field labels
Error messaging
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Images from Littlebigdetails.com @WRITEBEARD
11. Microcopy
Microcopy is small yet powerful copy...
”
It’s a short sentence... A single word.
It’s the small copy that has the biggest impact.
- Joshua Porter (@bokardo)
Director of UX, HubSpot
@WRITEBEARD
12. COPY IS A GUIDE.
Not a crutch.
<Crutch designed by Andrew Richardson from The Noun Project @WRITEBEARD